How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Jasper suits marketing teams that need consistent brand voice across long-form content, while Rytr is the lowest-cost route for solo writers.
- Copy.ai has shifted toward chat and workflows, so it fits go-to-market teams more than pure blog writers.
- Writesonic, Frase, and Scalenut add SEO scoring and research to drafting, which matters if ranking is the goal.
- Anyword stands apart with predictive scoring for ad and landing page copy, not just draft generation.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Jasper | Brand voice and long-form marketing content | $59 per seat per month | Free trial |
 Copy.ai | Chat and go-to-market workflows | $24 per month | Free trial |
 Writesonic | SEO articles and AI search visibility | $79 per month | Free trial |
 Rytr | Budget drafting for individuals | $7.50 per month | Yes |
 Anyword | Predictive scoring for performance copy | $39 per month | Free trial |
 Frase | SEO research and content briefs | See website | Free trial |
 Scalenut | SEO content planning and drafting | See website | Free trial |
 Wordtune | Rewriting and clarity for existing drafts | See website | Yes |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best AI content generation tools
#1Jasper
Best for: Brand voice and long-form marketing content4.8/5 on
Capterra (1,855 reviews, checked Oct 2026)
Visit jasper.ai
Starting price$59 per seat per month
Free planFree trial
Jasper remains the reference point for marketing teams that publish a lot and need the output to sound like one brand. Brand Voices, knowledge assets, and audience settings let a team reuse tone, product facts, and style rules across writers, which reduces editing time on every draft. Long-form templates and campaign workflows extend that consistency beyond a single blog post.
Pricing is the main barrier. Pro starts at $59 per seat per month billed annually, or $69 billed monthly, and there is no free plan, only a seven-day trial. A solo writer who needs occasional drafts will find cheaper options on this list. A marketing team that values brand control and volume will find the cost easier to justify.
What we like- Strong brand voice controls
- Templates for campaigns and long-form content
- Team workflows
Watch out for- No free plan, only a trial
- Per-seat pricing adds up for larger teams
#2Copy.ai
Best for: Chat and go-to-market workflows4.4/5 on
Capterra (67 reviews, checked Oct 2026)
Visit copy.ai
Starting price$24 per month
Free planFree trial
Copy.ai has moved beyond simple copy templates toward chat and workflow automation for go-to-market teams. The Chat plan, at $24 per month billed annually, includes five seats and unlimited words in chat, with access to models from OpenAI, Anthropic, and Gemini. That structure suits teams that want one chat workspace for prospecting, outreach, and content tasks.
Pure blog writers may miss the depth of a dedicated SEO drafting tool. Copy.ai excels at generating and refining copy inside a workflow, while tools such as Frase or Writesonic add stronger research and scoring for ranking. If your team writes sales emails, social copy, and landing pages in volume, Copy.ai's workflow focus is a genuine advantage.
What we like- Chat access across several models
- Workflow automation for sales and marketing
- Multi-seat entry plan
Watch out for- Less focused on pure long-form blog drafting than rivals
- Higher tiers add workflow credits
#3Writesonic
Best for: SEO articles and AI search visibility4.7/5 on
G2 (2,133 reviews, checked Oct 2026)
Visit writesonic.com
Starting price$79 per month
Free planFree trial
Writesonic now pairs article generation with search visibility tracking, site audits, and AI platform monitoring. That combination suits brands that want to know not only whether an article was written, but whether it appears in search results and AI answers. The article workflow guides a writer from topic to structured draft, which helps teams that publish on a schedule.
Starter starts at $79 per month billed annually, or $99 billed monthly, and includes a limited number of AI articles per month. That limit means heavy publishers must watch their article count or move to a higher tier. For a solo blogger, Rytr or Frase will cost less. For a brand team tracking visibility, Writesonic bundles drafting and measurement in one place.
What we like- Article generation with SEO and site audit tools
- AI visibility tracking
- Structured article workflow
Watch out for- Entry plan covers limited articles per month
- Price is high for solo writers
#4Rytr
Best for: Budget drafting for individuals4.7/5 on
G2 (822 reviews, checked Oct 2026)
Visit rytr.me
Starting price$7.50 per month
Free planYes
Rytr is the budget pick, and it does not pretend otherwise. A free plan gives 10,000 characters per month with no card required, and Unlimited costs $9 per month, or $7.50 billed annually, with unlimited characters. More than 40 use cases and many tones cover emails, social posts, product descriptions, and short blog sections.
Long-form quality is the trade-off. Rytr drafts read well for short copy, but longer articles need more restructuring and fact-checking than Jasper or Frase output. It also lacks the SEO scoring that search-focused teams rely on. For a freelancer, student, or solo creator who needs a cheap drafting aid, Rytr delivers the best value on this list.
What we like- Free plan with 10,000 characters per month
- Very low paid price
- Many tones and use cases
Watch out for- Output needs more editing for long-form work
- No deep SEO scoring
#5Anyword
Best for: Predictive scoring for performance copy4.8/5 on
G2 (1,228 reviews, checked Oct 2026)
Visit anyword.com
Starting price$39 per month
Free planFree trial
Anyword differs from general writers because it scores copy before you publish it. Predictive scoring estimates how a headline, ad, or landing page variant might perform, which helps performance marketers choose between versions without running every variant live. That feature alone justifies a closer look for paid social and email teams.
Starter starts at $39 per month billed annually, with a limited word allowance, and higher tiers add more words and testing features. There is no free plan, only a seven-day trial with limited credits. Writers who need long blog articles will find other tools more generous, but marketers who live by conversion rates will value the scoring loop.
What we like- Predictive performance scores for copy variants
- Strong for ads and landing pages
- Brand voice tools
Watch out for- No free plan, only a trial
- Word limits on lower tiers
#6Frase
Best for: SEO research and content briefs4.8/5 on
G2 (311 reviews, checked Oct 2026)
Visit frase.io
Starting priceSee website
Free planFree trial
Frase starts where many writers start: research. It analyzes top-ranking pages for a topic, builds a brief from headings and questions, and scores a draft against that research as you write. That workflow helps a writer cover the subtopics a search result is expected to address, rather than guessing from a blank page.
The drafting itself is functional rather than standout, so teams that want the most polished prose may pair Frase with a stronger writer or an editor. Pricing varies by plan, so check the current page for the entry rate and user limits. For SEO teams that publish brief-driven articles, Frase's research-first approach saves real time.
What we like- Research, briefs, and optimization in one workflow
- Content scoring against top results
- Useful for SEO teams
Watch out for- Drafting alone is less polished than Jasper
- Pricing varies by plan and user count
#7Scalenut
Best for: SEO content planning and drafting4.7/5 on
G2 (316 reviews, checked Oct 2026)
Visit scalenut.com
Starting priceSee website
Free planFree trial
Scalenut combines keyword research, content planning, and drafting in a single SEO workflow. Keyword clustering helps a team group related topics into a content plan, and the drafting tool uses that research to guide headings and coverage. Optimization tools then score the draft and suggest gaps before publication.
Learning the full workflow takes longer than opening a simple chat writer, because planning, clustering, and optimization each have their own screens. The template library is also smaller than Jasper's marketing set. Teams that publish SEO content at scale will appreciate the planning layer, while occasional writers may prefer a simpler tool.
What we like- Keyword clustering and content planning
- AI drafting with SEO guidance
- Content optimization tools
Watch out for- Interface takes time to learn
- Smaller template library than Jasper
#8Wordtune
Best for: Rewriting and clarity for existing drafts4.6/5 on
G2 (199 reviews, checked Oct 2026)
Visit wordtune.com
Starting priceSee website
Free planYes
Wordtune closes the list with a narrower job: improving drafts you already have. It rewrites sentences for clarity, adjusts tone, and shortens wordy passages, which suits editors, professionals, and non-native English writers. A free plan covers basic use, so you can test whether the suggestions match your voice before paying.
It is not a replacement for a long-form generator. Wordtune will not plan an article, research a topic, or draft a 2,000-word post from a title alone. Pair it with a drafting tool, or use it alone when your main problem is polishing, not starting. For teams that already draft well and need cleaner output, that focus is a strength.
What we like- Free plan for basic rewriting
- Tone and clarity suggestions
- Works where you already write
Watch out for- Not a full long-form generator
- Paid features are needed for heavier use
How we chose
We compared tools that generate marketing, blog, or ad content today, using vendor pricing pages, product documentation, and public reviews on G2, Capterra, and Reddit. We favored tools with a clear drafting workflow, a published price or trial, and a distinct strength, such as brand voice, SEO scoring, or predictive performance. We left out general chatbots as standalone picks, because this list focuses on tools built for content production.
How to pick the right content tool for your workflow
Start with the content you publish most, not the tool with the most features. A team that writes ads needs scoring and variants, while a team that writes SEO articles needs research and optimization. A solo writer needs low cost and simple drafting. Matching the tool to the dominant content type prevents paying for features you will never open.
Drafting, SEO, and performance needs
If you publish long-form marketing content for a brand, Jasper's voice controls justify its price. If ranking drives your content plan, Frase, Scalenut, or Writesonic add research and scoring that a general writer lacks. If you run paid campaigns, Anyword's predictive scores help you test copy before spending ad budget. If budget is the main constraint, Rytr covers short and medium drafts at a fraction of the cost.
Editing, fact-checking, and originality
No tool on this list removes the need for human review. AI drafts can invent facts, repeat phrasing, or miss nuance, so check claims, statistics, and product details against a primary source before publishing. Use Wordtune or a human editor for a second pass on tone and clarity, and keep a style guide for terms, product names, and claims that must stay consistent.
Trials, word limits, and team size
Test with a real assignment, not a generic prompt. Give each trial the same brief, compare editing time, and check whether the output needed heavy rewriting. Watch word, character, and article limits on lower tiers, since those limits decide the true monthly cost. For teams, confirm seat pricing and whether brand voice settings are shared or per user.
Frequently asked questions
What is the best AI content generation tool overall?
Jasper is the strongest all-round pick for marketing teams, because of brand voice controls and long-form workflows. Rytr is the best budget pick, and Writesonic or Frase suit SEO-focused teams better. The right choice depends on whether brand consistency, ranking, or cost matters most to you.
Is there a free AI content generation tool?
Rytr offers a free plan with 10,000 characters per month, and Wordtune offers a free plan for basic rewriting. Most other tools on this list offer a free trial rather than a permanent free plan, so check the trial length and limits before you start.
Can AI-generated content rank on Google?
AI-assisted content can rank when it is accurate, original, and useful, and when a human edits it for quality. Content that is thin, repetitive, or factually wrong will struggle, regardless of the tool that drafted it. Use SEO tools for research, then edit the draft as you would any writer's work.
How much does Jasper cost?
Jasper Pro starts at $59 per seat per month billed annually, or $69 billed monthly, with a seven-day trial and no free plan. Business plans are custom priced and add more brand voices, knowledge assets, and team features.
Which tool is best for ad copy?
Anyword suits ad copy best, because its predictive scoring helps you compare variants before you spend budget. Copy.ai also works well for go-to-market copy and workflows, especially for teams that produce sales and social copy in volume.
Do I still need an editor if I use an AI writer?
Yes. AI tools draft quickly, but they can invent details, misuse product names, or flatten tone. A human editor should verify facts, tighten structure, and confirm that the final piece matches your brand and audience before publication.
Sources we checked (8)
- https://www.jasper.ai
- https://www.copy.ai
- https://writesonic.com
- https://rytr.me
- https://www.anyword.com
- https://www.frase.io
- https://www.scalenut.com
- https://www.wordtune.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.