How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- QuickBooks Online remains the default for growing small businesses, starting at $38 per month for Simple Start, with Plus at $140 per month for inventory.
- Xero suits teams that hate per-user fees, since every plan includes unlimited users, though Early caps at 20 invoices and 5 bills per month.
- Zoho Books and Wave offer genuinely free starting points: Zoho Books is free under $50,000 in revenue, while Wave Starter is free with Pro at $19 per month.
- Read the plan limit before the price, since the limit on an entry plan, usually a cap on users, invoices, or reporting, is what forces the upgrade.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
QuickBooks Online | Growing small businesses | $38 per month | No |
Xero | Teams without per-user fees | $27 per month | No |
FreshBooks | Client billing and services | $23 per month | No |
Zoho Books | Start free, grow later | Free | Yes |
Wave | Free invoicing for solos | Free | Yes |
Kashoo | Unlimited users, simple books | $30 per month | No |
Sage 50 | Inventory management | See website | No |
FreeAgent | Freelancers and contractors | See website | No |
Odoo | Business suite beyond accounting | Free | Yes |
Bench | Hands-off bookkeeping done for you | $199 per month | No |
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The best top 10 accounting software
Starting price$38 per month
Free planNo
QuickBooks Online is the best pick for growing small businesses, starting at $38 per month for Simple Start on regular published rates, with Plus at $140 per month for inventory and more users. Its industry-standard status means most accountants already know it, and investors recognize its reports, while payroll adds $50 plus $7 per employee per month. A 30-day trial covers testing, though some guides mention a limited free tier for Solopreneur filers.
Simple Start allows one user only, which forces an upgrade as soon as a second person needs access, and promotional first-year rates expire while books do not, so budget the regular rate. For product businesses and growing companies that want the choice accountants already know, QuickBooks Online is the default here.
What we like- Industry standard accountants know
- Inventory in Plus
- Payroll add-on available
Watch out for- Simple Start allows one user only
- Plus at $140 per month
- Promotional first-year rates expire
#2Xero
Best for: Teams without per-user fees4.4/5 on
G2 (1,832 reviews, checked Oct 2026)
Visit xero.com
Starting price$27 per month
Free planNo
Xero suits teams that hate per-user fees, since every plan includes unlimited users, removing the per-seat math that makes QuickBooks expensive for teams. Guides list Early from $25 to $27 per month depending on the month checked, with Growing at $59 and Established at $90, and payroll runs through a Gusto add-on at $36 plus $6 per person. Its bills and payroll support suit service businesses with regular vendor payments.
Early caps at 20 invoices and 5 bills per month, which forces Growing quickly for active businesses, and some guides show a 90 percent off for six months offer that expires. For teams that want clean books without per-seat math, Xero offers the best team value here.
What we like- Unlimited users on every plan
- Strong bills and payroll support
- Clean books without per-seat math
Watch out for- Early caps at 20 invoices and 5 bills per month
- Growing at $59 and Established at $90
- Payroll via Gusto add-on
#3FreshBooks
Best for: Client billing and services4.5/5 on
G2 (981 reviews, checked Oct 2026)
Visit freshbooks.com
Starting price$23 per month
Free planNo
FreshBooks suits service businesses and freelancers where billable hours and client invoices are the revenue, starting at $23 per month for Lite with a 30-day trial. Its invoice management is the strongest in this list for client work, with time tracking, proposals, and payment reminders built for service workflows, while Plus at $43 per month raises the client cap to 50. Payroll runs through a Gusto add-on at $40 plus $6 per person.
Lite caps at 5 billable clients, and Lite has no double entry or bank reconciliation, which means growing businesses must upgrade to Plus quickly. For invoice-heavy client work, FreshBooks offers the most billing-focused workflow here.
What we like- Best for invoice management
- Client billing focus
- Service business workflows
Watch out for- Lite caps at 5 billable clients
- Lite has no double entry or bank reconciliation
- Plus at $43 per month
#4Zoho Books
Best for: Start free, grow later4.4/5 on
G2 (329 reviews, checked Oct 2026)
Visit zoho.com
Starting priceFree
Free planYes
Zoho Books suits budget-conscious businesses that want real accounting free or nearly free, with a free tier for organizations under $50,000 in revenue and Standard from $15 per month billed annually, or $20 monthly in some guides. Its free plan is genuinely functional, covering invoicing, expenses, and basic reporting, while paid tiers add bank feeds, more users, and advanced features. Its Zoho ecosystem integration suits businesses already using Zoho apps.
The free plan ends above $50,000 in revenue, bank feeds start on Standard rather than free, and some tiers cap at 1,000 invoices per year, so growing businesses should check limits. For startups wanting real accounting free or nearly free, Zoho Books offers the best free-to-paid path here.
What we like- Free under $50,000 in revenue
- Standard from $15 to $20 per month
- Zoho ecosystem integration
Watch out for- Free plan ends above $50,000 revenue
- Bank feeds start on Standard
- 1,000 invoices per year on some tiers
#5Wave
Best for: Free invoicing for solos4.3/5 on
G2 (328 reviews, checked Oct 2026)
Visit waveapps.com
Starting priceFree
Free planYes
Wave suits solo owners with the tightest budget, offering a free Starter plan for invoicing and bookkeeping, with Pro at $19 per month for automatic bank import and fuller features. Its free plan is real, not a trial, and covers invoicing, expense tracking, and basic reports for single owners. Payroll runs as an add-on at $40 plus $6 per employee for businesses that add staff.
Starter has no automatic bank import, which means manual bank entry, and Starter allows one user only, so teams need Pro or another tool. For pre-revenue startups and side projects at zero cost, Wave offers the best free starting point here.
What we like- Free Starter plan
- Free invoicing and bookkeeping
- Pro at $19 per month for bank import
Watch out for- Starter has no automatic bank import
- Payroll add-on at $40 plus $6 per employee
- One user on Starter
#6Kashoo
Best for: Unlimited users, simple books4.6/5 on
G2 (55 reviews, checked Oct 2026)
Visit kashoo.com
Starting price$30 per month
Free planNo
Kashoo suits founders wanting simple books without learning QuickBooks, with one plan at $30 per month, or $27 billed annually, and unlimited users included. Its quick onboarding and radical simplicity appeal to micro-businesses that need double-entry accounting without complexity, and its 14-day trial covers testing. Its single-plan structure removes tier guessing, since every user gets the same features.
Payroll runs only via integration rather than built in, and its ecosystem is smaller than QuickBooks or Xero, so accountant familiarity varies. For micro-businesses that want simple books with unlimited users, Kashoo offers the simplest paid option here.
What we like- Unlimited users on one plan
- Quick onboarding
- Simple books without learning QuickBooks
Watch out for- Payroll only via integration
- $27 per month billed annually versus $30 monthly
- Smaller ecosystem than QuickBooks
#7Sage 50
Best for: Inventory management3.9/5 on
G2 (163 reviews, checked Oct 2026)
Visit sage.com
Starting priceSee website
Free planNo
Sage 50 suits established operations and product businesses that need strong inventory management, with desktop depth for stock tracking, job costing, and multi-user operations. Guides list pricing from $61.92 per month for one user in some comparisons to $128.67 for Pro in others, with Quantum at $271.17, so we list pricing as See website rather than choosing a conflicting figure. Its inventory features exceed what cloud-first tools offer for product businesses.
Pricing varies widely and some guides note a one-year minimum commitment, so confirm current pricing and terms before committing. For product businesses that need inventory depth, Sage 50 offers the strongest desktop inventory workflow here.
What we like- Strong inventory management
- Established operations support
- Desktop depth for product businesses
Watch out for- Pricing varies widely by guide, from $61.92 to $128.67 per month
- One-year minimum commitment in some guides
#8FreeAgent
Best for: Freelancers and contractors4.3/5 on
G2 (45 reviews, checked Oct 2026)
Visit freeagent.com
Starting priceSee website
Free planNo
FreeAgent suits freelancers and contractors, with tax, invoicing, and expense workflows built for self-employed professionals rather than adapted from enterprise accounting. Guides list pricing from 33 pounds per month, with a 30-day free trial and a free plan mentioned in some comparisons, though US pricing and availability vary, so we list it as See website for US buyers. Its freelancer focus means tax-year planning and contractor workflows feel native rather than bolted on.
Pound pricing and varying US availability make comparison harder for US buyers, and its US ecosystem is smaller than QuickBooks or Xero. For freelancers outside the US or those who value freelancer-first workflows, FreeAgent offers the most tailored freelancer experience here.
What we like- Built for freelancers and contractors
- Tax and invoicing workflows
- 30-day free trial
Watch out for- Pricing in pounds, from 33 pounds per month in guides
- US availability and pricing vary
- Smaller US ecosystem
#9Odoo
Best for: Business suite beyond accounting4.2/5 on
G2 (354 reviews, checked Oct 2026)
Visit odoo.com
Starting priceFree
Free planYes
Odoo suits businesses that want a full suite beyond accounting, covering CRM, inventory, sales, and projects alongside accounting in one platform. Its free plan covers basic use, while Standard costs $31.10 per user per month billed yearly, with every user billed on that tier. Its suite depth appeals to growing businesses that expect to add modules over time rather than buying separate tools.
Every user is billed on Standard, so team costs add up, and suite complexity can overwhelm accounting-only buyers. For businesses that want accounting inside a broader suite, Odoo offers the most expansive platform here.
What we like- Free plan available
- Full business suite beyond accounting
- Standard at $31.10 per user per month yearly
Watch out for- Every user billed on Standard
- Suite complexity for accounting-only needs
- Implementation effort for full suite
#10Bench
Best for: Hands-off bookkeeping done for you4.2/5 on
G2 (77 reviews, checked Oct 2026)
Visit bench.co
Starting price$199 per month
Free planNo
Bench suits hands-off founders who want bookkeeping done, not software, with human bookkeepers handling monthly books and tax-ready financials. Guides list Grow from $199 per month for businesses under $250,000 in revenue, with higher tiers for larger businesses, and its done-for-you model removes the learning curve entirely. It is the only tool here where you pay for people, not just software.
Its $199 starting price is the highest here, and there is no software-only option for owners who want to do their own books. For founders who value time over cost and want books done without learning accounting, Bench offers the most hands-off option here.
What we like- Human bookkeepers do the work
- Done-for-you bookkeeping
- Tax-ready financials
Watch out for- $199 per month is the highest starting price here
- No software-only option
- Grow tier suits businesses under $250,000 revenue
How we chose
We compared October 2026 guide pricing for small business accounting software, checking regular published rates rather than first-year promotions, since promotions expire and books do not. We favored tools with clear plan limits and published pricing, and we flagged where guides conflict, such as Xero Early at $25 versus $27 and Sage 50 pricing, rather than inventing figures. We did not claim hands-on testing, and prices change often, so confirm current rates on each vendor site before committing.
Choosing by business type
Product businesses should choose QuickBooks Online for inventory in Plus or Sage 50 for desktop inventory depth, while service businesses should choose FreshBooks for client billing or Xero for bills and payroll. Freelancers should choose Wave or Zoho Books for free starts, or FreeAgent for freelancer-first workflows, while hands-off founders should choose Bench for done-for-you books. Teams that hate per-user fees should choose Xero or Kashoo, since both include unlimited users.
Plan limits that force upgrades
Read the fourth column before the second: the limit on an entry plan is what forces the upgrade, and it is usually a cap on users, invoices, or reporting rather than anything visible in a demo. QuickBooks Simple Start allows one user, Xero Early caps at 20 invoices and 5 bills, FreshBooks Lite caps at 5 clients with no bank reconciliation, Zoho free ends above $50,000 revenue, and Wave Starter has no automatic bank import. Budget the plan you will need in month four, when intro discounts end, not the plan that looks cheapest on day one.
Payroll and accountant access
Payroll is an add-on for most tools here, with QuickBooks at $50 plus $7 per employee, Xero through Gusto at $36 plus $6 per person, FreshBooks through Gusto at $40 plus $6, and Wave at $40 plus $6. Accountant access matters too: QuickBooks is the choice accountants already know, while Xero and Zoho offer accountant portals that vary in depth. Confirm payroll costs for your headcount and accountant access before choosing, since both add to the total cost over time.
Frequently asked questions
What is the best accounting software for a small business?
QuickBooks Online is the best overall pick for growing small businesses at $38 per month, while Xero suits teams that hate per-user fees and Zoho Books and Wave suit the tightest budgets with free tiers. The best choice depends on whether you sell products, bill clients, or need a team plan.
Is there really free accounting software?
Yes, Zoho Books is free under $50,000 in revenue and Wave Starter is free for invoicing and bookkeeping, though both have limits that force upgrades as revenue or volume grows. Odoo also offers a free plan, while QuickBooks Solopreneur offers a limited free tier for Schedule C filers.
How much does accounting software cost per month?
Regular published rates range from free for Zoho Books and Wave to $23 for FreshBooks Lite, $27 for Xero Early, $30 for Kashoo, $38 for QuickBooks Simple Start, and $199 for Bench Grow. Promotional first-year rates run lower but expire, so budget the regular rate.
Should I choose QuickBooks or Xero?
QuickBooks suits product businesses and companies whose accountants already know it, while Xero suits teams that want unlimited users and clean books without per-seat math. Compare plan limits for your invoice volume and user count, since entry caps force upgrades on both platforms.
Do I need payroll in my accounting software?
Only if you have employees, since payroll adds $40 to $50 plus $6 to $7 per employee per month on most platforms here. Solo owners can skip payroll, while growing teams should compare payroll add-on costs alongside base pricing before choosing.
Sources we checked (12)
- https://quickbooks.intuit.com
- https://www.xero.com
- https://www.freshbooks.com
- https://www.zoho.com/books
- https://www.waveapps.com
- https://www.kashoo.com
- https://www.sage.com
- https://www.freeagent.com
- https://www.odoo.com
- https://www.bench.co
- https://gatpsolutions.com/blog/bookkeeping-software-for-small-business/
- https://saascrmreview.com/best-accounting-software-for-small-business/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Request a listing
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.