How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Stan Store charges $29 per month for Creator and $99 for Pro with a 0% platform fee, so rivals win on price only below a certain sales volume.
- Free plans look cheap until fees bite: Gumroad takes 10% plus $0.50 per sale, and Beacons takes 9% on free plans.
- Fourthwall and Sellfy suit merch and digital sellers that want low or zero fees without a big monthly bill.
- Card processing of about 2.9% plus $0.30 per sale applies on top of every platform fee listed here.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Beacons | Free start with brand tools | $0 | Yes |
 Linktree | Link hub with light selling | $0 | Yes |
 Gumroad | First digital product | $0 | Yes |
 Fourthwall | Merch plus digital and memberships | $0 | Yes |
 Podia | Courses and community | $42 per month | No |
 Sellfy | Digital plus print-on-demand | $22 per month | No |
 Ko-fi | Tips and small shops | $0 | Yes |
 Payhip | Digital products at low fees | $0 | Yes |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best stan store alternatives
#1Beacons
Best for: Free start with brand tools4.7/5 on
G2 (3 reviews, checked Oct 2026)
Visit beacons.ai
Starting price$0
Free planYes
Beacons is the closest free swap for Stan Store. Its free plan includes a link-in-bio storefront for downloads, courses, and memberships, plus brand-deal tools, a media kit, and email capture. Paid plans run $10, $30, and $90 per month, with the platform fee dropping from 9% on Free and Creator to 0% from Creator Plus at $30 per month.
The 9% fee on free plans eats into margins fast: at $2,000 per month in sales, the free plan costs $180 in fees alone. Creators who sell steadily should price Creator Plus instead. For a free start with room to grow, Beacons is the strongest Stan Store alternative.
What we like- Free plan with storefront
- Brand-deal and media-kit tools
- Email and audience tools included
Watch out for- 9% fee on Free and Creator plans
- 0% only from Creator Plus at $30 per month
- Broad toolset can overwhelm
#2Linktree
Best for: Link hub with light selling4.6/5 on
G2 (96 reviews, checked Oct 2026)
Visit linktr.ee
Starting price$0
Free planYes
Linktree is a link hub first and a store second. Its free plan routes followers to products, content, and social profiles, and paid plans from $8 per month add commerce features. Fees run 12% on Free, 9% on Starter and Pro, and 0% only on Premium at $35 per month, which makes Linktree expensive for selling compared with Stan Store once sales grow.
Selling features sit thinner than Stan Store, with limited checkout and course options. For creators whose bio page mainly routes traffic and only occasionally sells, Linktree works. For creators whose bio page is the store, Beacons or Fourthwall fit better.
What we like- Largest link-in-bio audience
- Simple setup
- Broad integrations
Watch out for- 12% fee on Free, 9% on Starter and Pro
- Selling is an add-on, not the core
- No custom domain on the linktr.ee URL
#3Gumroad
Best for: First digital product4.2/5 on
G2 (16 reviews, checked Oct 2026)
Visit gumroad.com
Starting price$0
Free planYes
Gumroad is the zero-commitment pick. There is no monthly fee, setup takes minutes, and digital products, memberships, and subscriptions all work out of the box. Discover marketplace sales add exposure but cost 30%, while direct sales cost 10% plus $0.50 each. At $500 per month in sales, Gumroad fees run about $60, and at $5,000 they reach about $600.
That fee curve makes Gumroad the wrong long-term home for steady sellers, but the right first step for a first product. Once monthly sales pass a few hundred dollars, a subscription platform like Sellfy or Stan Store usually costs less overall.
What we like- No monthly bill
- Simplest possible setup
- Built-in audience discovery
Watch out for- 10% plus $0.50 per direct sale
- 30% on Discover marketplace sales
- Fee grows fast with volume
Starting price$0
Free planYes
Fourthwall suits creators who sell merch alongside digital products. Physical products carry a 0% platform fee, while memberships and digital products cost 5% on the free plan and 0% on Pro at $19 per month or $15 billed annually. The branded store covers merch, digital downloads, and memberships in one place, which Stan Store cannot match for physical goods.
Digital-only sellers pay 5% until they upgrade to Pro, and merch needs design work and fulfillment planning. For creators with a merch line, Fourthwall is the best Stan Store alternative in this group.
What we like- 0% fee on physical products
- Merch, digital, and memberships in one store
- Pro at $19 per month removes digital fees
Watch out for- 5% fee on memberships and digital products on the free plan
- Merch needs design and fulfillment planning
#5Podia
Best for: Courses and community4.4/5 on
G2 (23 reviews, checked Oct 2026)
Visit podia.com
Starting price$42 per month
Free planNo
Podia targets course creators and coaches who want community alongside selling. Mover starts at $42 per month billed annually with a 5% transaction fee, while Shaker and Earthquaker remove the fee entirely. Courses, coaching, digital products, email, and community all run inside one platform, which replaces several tools for many creators.
There is no free plan, and the entry fee adds cost for new sellers. For creators building a course business with a community, Podia offers more depth than Stan Store at a comparable monthly price.
What we like- Courses, coaching, digital products, and community in one platform
- 0% fee from Shaker up
Watch out for- No free plan
- 5% fee on the entry Mover plan
- $42 per month annual is a jump from free tools
#6Sellfy
Best for: Digital plus print-on-demand4.0/5 on
G2 (58 reviews, checked Oct 2026)
Visit sellfy.com
Starting price$22 per month
Free planNo
Sellfy charges $22 per month billed annually for Starter with a 0% platform fee on every plan, which makes it cheaper than Stan Store for sellers who want zero fees without a $29 monthly bill. Digital products, subscriptions, and print-on-demand merch all work in one store, and the setup stays simple for solo creators.
Annual sales caps on lower plans push growing sellers to higher tiers, and there is no free plan for testing. Audience and email tools sit thinner than Beacons. For digital sellers who want zero platform fees at a low monthly price, Sellfy is a strong pick.
What we like- 0% platform fee on every plan
- Digital products, subscriptions, and print-on-demand merch together
Watch out for- Annual sales caps on lower plans
- No free plan
- Smaller audience tools than Beacons
Starting price$0
Free planYes
Ko-fi fits writers, artists, and independent creators who earn through tips first and sales second. Tips carry a 0% platform fee, while Shop, memberships, and commissions cost 5% on the free plan and 0% with Gold at $12 per month. The shop handles digital downloads and small product lines without a monthly bill.
Store features are basic next to Stan Store or Podia, with limited course and funnel options. For tip-led creators who sell occasionally, Ko-fi costs almost nothing and fits the workflow.
What we like- 0% fee on tips
- Simple shop and memberships
- Gold at $12 per month removes shop fees
Watch out for- 5% fee on Shop, memberships, and commissions on the free plan
- Store features are basic
#8Payhip
Best for: Digital products at low fees4.7/5 on
G2 (5 reviews, checked Oct 2026)
Visit payhip.com
Starting price$0
Free planYes
Payhip offers a free plan with a 5% fee, Plus at $29 per month with a 2% fee, and Pro at $99 per month with 0%. Digital and physical products both work, and the platform covers subscriptions and memberships. At $2,000 per month in sales, the free plan costs $100 in fees, while Plus costs $29 plus $40 in fees, so Plus wins once sales pass roughly $1,000 per month.
Plus pricing matches Stan Store Creator, so the saving only holds on the free plan. For digital sellers who want a free start with a clear upgrade path, Payhip is a solid choice.
What we like- Free plan with 5% fee
- 2% on Plus, 0% on Pro
- Digital and physical products supported
Watch out for- No free plan for Pro features
- Plus at $29 per month matches Stan Store pricing
- Smaller brand recognition
How we chose
We compared monthly prices, per-sale fees, free plans, and what each platform can sell, then checked them against recent creator-store comparisons published in September and October 2026. Tools made the list only if creators can sell from a bio link or storefront today with published pricing. Where published figures conflicted across sources, we used the most recent comparison figures and flagged the range.
Do the fee math before you switch
Stan Store charges $29 per month with a 0% platform fee, so at $500 per month in sales it costs $25 on annual billing, and at $5,000 it still costs $25. Compare that with free plans: Beacons free costs $45 at $500 and $450 at $5,000, while Gumroad costs $60 at $500 and $600 at $5,000. Free plans win only while sales stay small. Once monthly sales pass roughly $500 to $1,000, a subscription with a 0% fee usually costs less overall than a free plan with a percentage fee.
Also check what happens to your money. Some platforms pay straight into your own Stripe or PayPal account, while others hold funds until a payout date. Stan Store connects to your own Stripe or PayPal, so payouts follow their schedules. Before switching, confirm payout timing, refund handling, and whether your audience list exports cleanly, since losing your buyer list costs more than any monthly fee.
Frequently asked questions
Is Stan Store worth $29 per month?
Stan Store is worth $29 per month if you sell digital products, courses, or coaching consistently and earn enough to cover the subscription. At $500 per month in sales, the flat fee beats most free plans on total cost. For creators earning under $500 per month, free alternatives like Beacons or Ko-fi usually cost less overall. Creators who sell only occasionally should start free and upgrade only when fees pass the subscription price.
Which Stan Store alternative is completely free?
Beacons, Linktree, Gumroad, Fourthwall, Ko-fi, and Payhip all offer free plans, but each takes a per-sale fee except for tips on Ko-fi and physical products on Fourthwall. There is no major creator storefront that is free with zero fees on all sales, so compare the fee on your expected sales volume.
Can I sell merch with these alternatives?
Yes, Fourthwall leads for merch with a 0% fee on physical products, and Sellfy and Payhip support print-on-demand merch alongside digital products. Stan Store focuses on digital products, courses, and coaching, so merch sellers should shortlist Fourthwall first.
What happened to Stan Store funnels?
Stan Store discontinued its funnels feature in February 2025, which pushed creators who relied on sales funnels to find alternatives. Creator Pro still adds discounts, order bumps, payment plans, affiliate management, and email flows, but full funnel builders now live on platforms like Kajabi or Podia.
How do I move my store without losing buyers?
Export your buyer and email lists before cancelling, set up the new storefront and test checkout with a real purchase, then update your bio link and announce the move to your audience. Keep the old store live until the new one proves itself, and confirm refund and payout handling on the new platform before switching traffic. Test checkout on your own phone before announcing the move. Keep both stores live for one full sales cycle.
Sources we checked (8)
- https://www.beacons.ai
- https://www.linktr.ee
- https://www.gumroad.com
- https://www.fourthwall.com
- https://www.podia.com
- https://www.sellfy.com
- https://www.ko-fi.com
- https://www.payhip.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.