How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Textedly is the closest like for like swap, with rollover friendly plans and unlimited contacts.
- EZ Texting matches it feature for feature from $20 a month with the easiest onboarding in the group.
- SlickText wins where lists are built in person, with keywords and QR codes at its centre.
- TextMagic removes the subscription entirely: pay as you go credit with no monthly expiry pressure.
- Sakari, Heymarket and Salesmsg serve sales teams that text from inside HubSpot, shared inboxes and pipelines.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
Textedly | Like for like simplicity with rollover credits | See website | No |
EZ Texting | The easiest start in business SMS | $20/month | No |
SlickText | In person list growth | $29/month | No |
TextMagic | Pay as you go, no subscription | See website | No |
Sakari | SMS inside HubSpot and CRM workflows | See website | No |
Heymarket | Shared team inbox for customer texting | See website | No |
Salesmsg | Two way sales conversations and calling | See website | No |
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The best SimpleTexting alternatives in 2026
#1Textedly
Best for: Like for like simplicity with rollover credits4.6/5 on
G2 (1,451 reviews, checked Oct 2026)
Visit textedly.com
Starting priceSee website
Free planNo
Textedly is the alternative that asks the least of a switcher: same jobs, same mental model, with two deliberate differences (contacts are unlimited rather than a pricing dimension, and credits have historically rolled over month to month on its plans instead of evaporating). For businesses whose SimpleTexting complaint is the meter rather than the tool, that is the whole pitch, and it is a good one.
Its plans are tiered by monthly message volume on its pricing page; rather than freeze a figure here, take your last three months of SimpleTexting sends and price that volume on Textedly directly. The comparison takes five minutes and is the entire decision for most like for like switchers.
What we like- The feature set SimpleTexting users ask for (mass texting, two way inbox, keywords, drip campaigns) in the same friendly shape, unlimited contacts: you pay for messages, not for your list's size, unused credits have historically rolled over on its plans, a famous pain point removed, multi number and team options scale a growing programme
Watch out for- Pricing is published on its site in tiers that shift
- Confirm the current entry plan before budgeting, ecommerce integrations are thinner than the Shopify specialists offer, advanced journey tooling trails the enterprise platforms
#2EZ Texting
Best for: The easiest start in business SMS4.5/5 on
G2 (744 reviews, checked Oct 2026)
Visit eztexting.com
Starting price$20/month
Free planNo
EZ Texting competes on the word in its name. It has onboarded small businesses for years with templates, guided campaign setup and a UI that assumes no marketer is present, and its $20 entry plan is the cheapest published start in this group. For a business whose SimpleTexting use is a few campaigns a month and a keyword on the counter, EZ Texting covers it at the lowest rent.
Growth reveals its edges gradually: bundles that expire, automations that cover the standards without depth, integrations that exist without being the product's pride. None of that matters at the size it serves. It matters at the size that should be reading Sakari and Heymarket below, and the honest path is to start cheap and graduate deliberately.
What we like- Onboarding a non technical team can finish in an afternoon, published plans from $20 a month keep the experiment small, AI assisted message writing and a contact growth toolkit included, shoppable and link tracking features suit retail campaigns
Watch out for- Credit bundles expire on plan cycles like most of the category, deep CRM and ecommerce workflows are lighter than the sales focused tools below, reporting is campaign level rather than a full analytics suite
#3SlickText
Best for: In person list growth4.8/5 on
G2 (1,934 reviews, checked Oct 2026)
Visit slicktext.com
Starting price$29/month
Free planNo
SlickText takes the generalist brief and points it at the physical world: the restaurant, the gym, the shop, where lists grow from table tents and receipts rather than popups. Its growth tools lead the product, its inbox and automations handle the conversations that follow, and its published plans from $29 a month keep a small business's budgeting boring, which is praise in this category.
A purely online business will find the ecommerce specialists (in the Postscript alternatives article's territory) deeper. A hybrid business, online store plus a door people walk through, usually finds SlickText's shape fits its actual week better than either a Shopify specialist or a bare broadcast tool.
What we like- Keywords, QR codes and signup forms designed for physical places first, published plans from $29 a month with bundled messages, two way inbox, drip campaigns and automations cover the standard programme, contests and loyalty style growth tools suit restaurants and retail
Watch out for- Ecommerce platform depth (Shopify product flows and the like) is not its centre, message bundles need headroom planning for peak months, no free plan
- The trial is the test
#4TextMagic
Best for: Pay as you go, no subscription4.4/5 on
G2 (128 reviews, checked Oct 2026)
Visit textmagic.com
Starting priceSee website
Free planNo
TextMagic is the alternative for everyone the subscription model fails: the seasonal business, the occasional alerter, the agency with sporadic client sends. There is no plan and no expiry clock; there is a balance, a per message price that varies by country (published on its pricing page, hence See website), and a platform that has run this way reliably for years.
Do its maths with your real volume. At a few hundred messages in a busy month and silence between, TextMagic wins by forfeit. At twenty thousand messages every month, the subscription platforms' bundled rates walk away with it, and TextMagic becomes the expensive way to buy certainty you no longer need.
What we like- No monthly fee at all: buy credit, send messages, in most countries worldwide, credit does not expire on a monthly cycle, which suits irregular senders perfectly, email to SMS, API and Zapier routes cover odd workflows, two way chat and sub accounts serve small teams and agencies
Watch out for- Per message rates reward volume you commit to elsewhere
- Heavy monthly senders pay more here, marketing automation depth is lighter than the subscription platforms, your balance is a prepaid asset to manage, not a bill to forget
#5Sakari
Best for: SMS inside HubSpot and CRM workflows4.4/5 on
G2 (18 reviews, checked Oct 2026)
Visit sakari.io
Starting priceSee website
Free planNo
Sakari answers the switch that is really about where texting happens. If your team's day lives in HubSpot (deals, tickets, workflows), Sakari puts SMS inside that day: a workflow texts the new lead, the reply lands on the contact's timeline, and nothing is exported, synced or lost between systems. Postscript and SimpleTexting shaped tools cannot follow you there.
Outside that workflow the case thins to an ordinary SMS tool at CRM tool prices, quoted by users and volume on its site. This is a pattern across the bottom half of the list: the sales conversation platforms charge for the integration and the inbox, not the messages, and they are worth it exactly when the integration is the job.
What we like- Built to live inside HubSpot, with Pipedrive and other CRM routes: texts send from workflows and appear on the contact record, shared numbers and team inboxes for sales and support conversations, landline texting enables the number customers already know, conversation history sits where the rest of the relationship lives
Watch out for- Its value collapses outside a CRM centred workflow, pricing is per user and volume based
- Model it on the site for your team, campaign broadcasting is present but the product's heart is conversations
#6Heymarket
Best for: Shared team inbox for customer texting4.6/5 on
G2 (441 reviews, checked Oct 2026)
Visit heymarket.com
Starting priceSee website
Free planNo
Heymarket is for the business whose texts are conversations with customers (delivery questions, appointment changes, support threads) rather than campaigns at lists. Its shared inbox lets a team own those threads collectively, with the templates and assignments that stop two people answering the same customer and nobody answering another.
If your SimpleTexting use is ninety percent inbox, Heymarket is the upgrade shaped like your actual work. If it is ninety percent campaigns, stay in the top half of this list, because you would be paying per seat for an inbox your programme barely opens.
What we like- A shared inbox designed for teams texting customers together: assignments, mentions and templates, connects SMS with other messaging channels in one conversation view, integrations with HubSpot, Salesforce and helpdesk tools, built for support and success teams as much as sales
Watch out for- A service inbox is a different purchase from a marketing platform
- Broadcast depth is secondary, per user pricing means a big team's bill needs modelling on its site, smaller brand than the giants, with the peer review pool to match
#7Salesmsg
Best for: Two way sales conversations and calling4.7/5 on
G2 (433 reviews, checked Oct 2026)
Visit salesmsg.com
Starting priceSee website
Free planNo
Salesmsg closes the list at the pure sales end: reps texting prospects from local numbers, calls and texts in one thread, sequences that chase replies, and records that land in the CRM. Where SimpleTexting sends announcements to a list, Salesmsg runs conversations with named humans, and its pricing (per user plans published on its site) reflects the seats doing the talking.
The trial question for all three sales tools is identical: give two reps a week of real pipeline in it and count conversations started and meetings influenced. Whichever platform your reps actually open wins, because in conversational texting the adoption is the ROI, and no feature table outranks a tool the team ignores.
What we like- Texting and calling in one workspace, aimed squarely at sales teams, local numbers, ringless style outreach options and broadcast tools included, CRM integrations keep conversations on the record (HubSpot among them), AI assisted replies and automation for follow up sequences
Watch out for- A sales tool's pricing and shape: per user, by plan, on its site, marketing campaign analytics are lighter than the broadcast platforms, the name tells the truth: service and support use is off centre
How we chose
Eligibility required a business SMS platform covering SimpleTexting's core jobs (campaigns, two way messaging, list growth) or deliberately specialising in one direction switchers actually take: CRM native texting, shared inboxes or pay as you go. Prices checked October 2026: EZ Texting from $20 and SlickText from $29 a month are published plan entries; credit and per user models say See website where the real figure depends on volume and seats only the reader knows. All platforms listed support US compliance mechanics; none transfers your consent obligations.
How to compare SMS pricing without being fooled
Convert everything to cost per thousand messages at your volume. Credits, bundles and per message rates hide the same product in different wrappers, and the wrappers expire differently: some bundles vanish monthly, some platforms roll credits over, TextMagic style balances persist. Your last ninety days of sends, priced in each finalist's model including the expiry rules, is the only honest comparison in this category.
Count the seats and the numbers too. Per user platforms (Sakari, Heymarket, Salesmsg) price the humans; broadcast platforms price the messages; most programmes have an opinion about which they have more of. Add the cost of your numbers (local, toll free, short code) and any 10DLC registration fees the vendor passes through, because the invoice's small lines are where SMS budgets quietly leak.
Then weight the inbox. A programme that is mostly broadcasts should pay broadcast prices. A programme that is mostly conversations should pay for the inbox and integrations that make conversations survivable at team scale. Buying the wrong shape is the commonest SMS mistake; the right shape at a slightly worse per message rate wins every quarter you run it.
Frequently asked questions
What is the closest alternative to SimpleTexting?
Textedly: the same generalist shape (campaigns, inbox, keywords, automations) with unlimited contacts and historically rollover friendly credits. EZ Texting is the other like for like, cheaper to start and a little lighter at the top end. A switch between these three is an afternoon's work, mostly list and consent import.
Can I move my list and my number to a new platform?
Your contacts and their consent records are yours to export and import, with timestamps and sources mapped across, and you should keep the original export on file. Your number can usually port, with its 10DLC registration re established through the new vendor; timetable it with them, because a sending identity in limbo sends nothing.
Why do some platforms charge per user instead of per message?
Because they sell conversations, not broadcasts. A shared inbox with assignments, CRM sync and call features is staffed software, priced like seats in any other sales tool. Broadcast platforms price the messages because the message is the product. Most businesses end up knowing which of the two their texting mostly is; price that one.
Is pay as you go ever the right choice?
Yes, for irregular senders: seasonal businesses, event alerts, agencies with sporadic client work. TextMagic's non expiring balance means a quiet quarter costs nothing. The same model punishes steady volume, where bundled subscription rates undercut per message pricing decisively. Your sending calendar, not a sales page, answers this one.
What compliance steps survive a platform switch?
All of them, re established: consent records imported with their history, brand and campaign registration under 10DLC through the new vendor, quiet hours and opt out handling verified in the new system's settings, and your privacy policy's messaging disclosures unchanged, because they describe your practice, not your platform. Test with your own number in every flow before the list hears from the new system.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
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Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.