How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- HubSpot is the default destination for Keap users who want a free start and a platform that grows: free CRM, with paid hubs from 20 dollars per seat.
- ActiveCampaign is the closest match to Keap's heartland, email and automation for small businesses, with plans from 15 dollars a month and deeper automation than Keap's.
- Brevo and Kit cover the budget end, Brevo with a free plan and cheap sending tiers, Kit for creators selling to an audience.
- Keap's bundle includes invoicing and appointments; most alternatives split those jobs, so price the whole stack you actually use, not the CRM alone.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 HubSpot | Free CRM that scales into a platform | Free | Yes |
 ActiveCampaign | Email automation for small business | $15 per month | No |
 Pipedrive | Sales pipeline first CRM | $14 per user per month | No |
 Zoho CRM | Full CRM on a budget | Free | Yes |
 Brevo | Cheap email plus CRM basics | Free | Yes |
 Kit | Creators and audience businesses | Free | Yes |
 GoHighLevel | Agencies running client marketing | $97 per month | No |
 monday CRM | Visual, work management flavoured CRM | $12 per user per month | No |
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The best Keap alternatives
Starting priceFree
Free planYes
What we like- HubSpot's free CRM is the most capable free start in this category: contacts, deals, email tracking, forms, and basic automation at no cost, with a clean interface small teams adopt without training. Paid Starter bundles across marketing, sales, and service start at 20 dollars per seat a month, and the platform grows to enterprise depth without a migration. For Keap users tired of paying platform prices for basic CRM work, the free core resets the bill to zero while the business decides what it truly needs.
Watch out for- HubSpot's staircase is famous: the features that make it shine, advanced automation, custom reporting, sit in Professional tiers priced per seat at levels that pass Keap quickly. Contact based pricing on marketing tiers punishes large lists. Invoicing and payments exist but are not the equal of Keap's built in small business flow in every region.
#2ActiveCampaign
Best for: Email automation for small business4.4/5 on
G2 (14,789 reviews, checked Oct 2026)
Visit activecampaign.com
Starting price$15 per month
Free planNo
What we like- ActiveCampaign is Keap's most direct philosophical rival: email marketing and automation for small businesses, with an automation builder deeper and more visual than Keap's campaign builder, hundreds of prebuilt recipes, and a CRM layered on for pipelines. Plans start at 15 dollars a month at small contact counts and rise with your list, and its deliverability reputation is a working asset for businesses whose revenue arrives by email. Migration tools and onboarding target switchers specifically.
Watch out for- Pricing scales with contacts, so a big list on a small team pays for the audience, not the seats. There is no free plan, only a trial. Invoicing, appointments, and payments, Keap staples, need other tools, so the total stack needs assembling and pricing honestly.
#3Pipedrive
Best for: Sales pipeline first CRM4.3/5 on
G2 (5,034 reviews, checked Oct 2026)
Visit pipedrive.com
Starting price$14 per user per month
Free planNo
What we like- Pipedrive does the sales half of Keap's job with total focus: a pipeline board salespeople actually maintain, activity reminders, deal tracking, and email integration, from 14 dollars per user a month billed annually. Teams whose Keap use was really about tracking deals find Pipedrive faster and clearer at that job, and its marketplace covers the marketing and billing add ons around the core. The mobile app keeps field sellers updating records instead of forgetting them.
Watch out for- Marketing automation is an add on campaign product, not the equal of Keap's or ActiveCampaign's native machinery. Invoicing is basic. There is no free plan, and per user pricing across a whole company, including light users, adds up in the familiar way.
#4Zoho CRM
Best for: Full CRM on a budget4.1/5 on
G2 (2,952 reviews, checked Oct 2026)
Visit zoho.com
Starting priceFree
Free planYes
What we like- Zoho CRM delivers full CRM depth, leads, deals, workflow automation, custom modules, at budget prices: a free tier for up to three users and Standard from about 14 dollars per user a month billed annually, inside the Zoho suite where invoicing, email marketing, and appointments live in sibling apps sharing one bill and login. For a Keap user who wants the bundle shape at a lower rung, Zoho One's all apps pricing is the closest structural match in this list.
Watch out for- The suite breadth means configuration depth and an interface that rewards an administrator's attention, which small teams feel. Support quality reviews are mixed at lower tiers. Individual Zoho apps vary in polish, and the all in one feel is real but less unified than Keap's single product.
#5Brevo
Best for: Cheap email plus CRM basics4.5/5 on
G2 (2,747 reviews, checked Oct 2026)
Visit brevo.com
Starting priceFree
Free planYes
What we like- Brevo, the platform formerly called Sendinblue, prices email by messages sent rather than contacts stored, which inverts Keap's economics for businesses with big lists and modest sending: a free plan with daily sending, and paid tiers from about 8 dollars a month. It bundles a simple CRM, transactional email, SMS, and landing pages, covering Keap's outreach jobs at a fraction of the price for early stage businesses. Deliverability tooling, including dedicated IPs at higher tiers, is taken seriously.
Watch out for- The CRM is basic, a contact and pipeline manager rather than a sales system, and automation depth trails ActiveCampaign. Businesses that live in their CRM will outgrow it. Reporting and segmentation are fine for campaigns and thin for revenue analysis.
Starting priceFree
Free planYes
What we like- Kit, the platform formerly called ConvertKit, serves the creator shaped business: audience growth forms, email sequences, a visual automation builder, and selling digital products and subscriptions without a separate store, with a free plan for small lists and Creator plans from about 25 dollars a month. Coaches, writers, course sellers, and consultants who used Keap as an audience machine find Kit speaks their language natively, and its tagging model is simpler than Keap's famous complexity.
Watch out for- Kit is not a general CRM: pipeline management, appointments, and invoicing for services businesses are outside its design. Businesses with a sales team need Pipedrive or HubSpot instead. Pricing rises with subscriber count in the familiar pattern, and B2B features like lead scoring are not its ground.
#7GoHighLevel
Best for: Agencies running client marketing4.6/5 on
G2 (651 reviews, checked Oct 2026)
Visit gohighlevel.com
Starting price$97 per month
Free planNo
What we like- GoHighLevel bundles CRM, funnels, email and SMS, calendars, invoicing, and reputation tools at a flat 97 dollars a month for a business, or more for the agency tier that resells it to clients under white label. Agencies and marketing led local businesses form its base, because the flat model replaces a shelf of per client subscriptions. Against Keap's per business pricing, a single location business running everything in HighLevel often cuts its software bill while gaining SMS and funnel tools Keap lacks.
Watch out for- The platform's breadth arrives with a busy interface and a learning curve, and email deliverability needs the configuration attention any shared platform requires. It is a marketing operating system
- A business wanting a simple CRM will find it a lot. Support and community are agency flavoured, which suits its buyers and alienates others.
#8monday CRM
Best for: Visual, work management flavoured CRM4.5/5 on
G2 (1,810 reviews, checked Oct 2026)
Visit monday.com
Starting price$12 per user per month
Free planNo
What we like- Monday CRM turns the CRM into the visual boards its work management users already love: pipelines, contacts, and post sales processes as colourful, customizable boards, with email integration and automations, from about 12 dollars per user a month. Teams that found Keap and the traditional CRMs visually punishing adopt it fastest, and companies already on monday for projects gain a CRM in the same habits. It suits relationship tracking where the process matters more than heavy sales machinery.
Watch out for- Email marketing is not its native strength, so Keap's campaign core needs a partner tool for serious sending. Per user pricing with three user minimums applies. Deep sales features, territory management, complex forecasting, trail HubSpot and Salesforce class platforms, and reporting depth is a known growth area rather than a strength.
How we chose
We compared CRM and marketing platforms against Keap's actual bundle: contact management, email marketing, automation, appointments, and invoicing for small businesses. We favoured published pricing, noted where a Keap feature needs a second tool, and included the free starts, HubSpot, Brevo, Zoho, and Kit, because starting over at zero is the most common reason for this switch. Enterprise CRMs were excluded as a different purchase; Salesforce class platforms answer a bigger question than Keap's buyers are asking.
How to choose the right Keap alternative
Separate Keap's jobs and price each one. If email and automation carry your revenue, ActiveCampaign, Brevo, or Kit, depending on whether you are a business, a budget, or a creator, and add the invoicing answer explicitly. If the CRM record is the heart, HubSpot free, Pipedrive, or Zoho, with email marketing judged as its own line. If the bundle itself is the loyalty and the bill is the problem, Zoho One and GoHighLevel reproduce the shape at lower or flatter prices.
Migration deserves respect, because Keap accounts hold years of tags, campaign history, and payment records. Export contacts with their tags and notes, document the three automations that actually make money, and rebuild those first in the new tool rather than attempting a total transplant. Run both systems through one full campaign cycle, watching deliverability on the new platform with a warmed sending domain, and cancel Keap only when its renewal economics no longer tempt you back mid flight. Finally, keep expectations honest: no migration recovers engagement history perfectly, and a small dip while lists re warm is normal, not a verdict on the new platform.
Frequently asked questions
Why do businesses leave Keap?
Price growth against usage, an automation builder that feels dated beside newer rivals, and the availability of strong free CRM cores from HubSpot and Zoho are the usual triggers. Some leave over deliverability or specific missing channels such as serious SMS, which platforms like GoHighLevel centre. The bundle that once justified Keap is now available in pieces, and the pieces got cheaper.
Which alternative includes invoicing like Keap?
Zoho's suite, where Zoho Books and Invoice share the CRM's account and bill, and GoHighLevel, which bundles invoicing into its flat platform price, come closest. HubSpot has payments and invoicing features that vary by region and tier. With ActiveCampaign, Pipedrive, Brevo, and Kit, expect to pair a dedicated invoicing tool, so add its price to the comparison.
Is HubSpot really free compared with Keap?
The CRM core is free without a time limit, including contacts, deals, and basic tools, which already covers many small businesses' daily work. The costs arrive when you need advanced automation, custom reporting, or marketing contact scale, where per seat Professional pricing passes Keap quickly. The right mental model is free to start and expensive to grow, versus Keap's pay from day one.
How hard is it to migrate from Keap?
Contacts and companies export cleanly; tags and lists need mapping into the new tool's model. Automations do not transfer and must be rebuilt, which is a blessing in disguise if your Keap campaigns accumulated years of cruft. Payment and invoice history should be exported for records even if it cannot import. Most small businesses complete the move in two to four weeks running both systems.
Which alternative is best for a solo service business?
Kit if your business is audience and products, Brevo if you need cheap outreach with basic CRM, and Zoho CRM if you need the full record keeping shape at the lowest serious price. Solo users should weight the free tiers hard, since at one seat the differences between these tools are mostly about which bundle matches your week.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.