How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- GoHighLevel is the most complete agency operating system you can white label, starting at $97 per month with a 14-day free trial.
- Vendasta fits agencies selling to local businesses, with a marketplace of more than 250 products you can resell under your brand.
- White label depth varies widely: some platforms rebrand the entire product and client portal, others only let you put a logo on PDF reports.
- Reporting tools like AgencyAnalytics and BrightLocal are the cheapest entry point, starting around $39 to $60 per month.
- Usage fees for SMS, email, and AI features sit on top of flat-rate pricing on several platforms, so model those costs before quoting clients.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 GoHighLevel | agencies that want to resell a full marketing platform | $97 per month | Free trial (14 days) |
 Vendasta | agencies selling to local businesses | See website | Free trial |
 DashClicks | agencies that want done-for-you fulfillment under their brand | See website | Free trial |
 Duda | agencies reselling websites to small businesses | $19 per month | Free trial (14 days) |
 SE Ranking | agencies productizing SEO services | See website | Free trial (14 days) |
 BrightLocal | local SEO reporting and citation management | $39 per month | Free trial (14 days) |
 AgencyAnalytics | white label client reporting across every channel | See website | Free trial |
 WebCEO | agencies that want white label SEO tools on a budget | $36 per month | Free trial (14 days) |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best white label software
Starting price$97 per month
Free planFree trial (14 days)
GoHighLevel is the closest thing to an agency operating system in this list. CRM, pipelines, funnels, websites, email and SMS marketing, calendars, reputation management, and automations all live in one account, and client work is organized into sub-accounts that you brand with your own logo and domain. On the $497 Agency Pro plan, SaaS Mode lets you sell the platform itself to clients as your own software, set your own prices, and keep all the revenue.
The pricing structure is flat per agency rather than per seat or per client, which is what makes the math work at scale. An agency on the $297 Unlimited plan can run unlimited client sub-accounts and unlimited team users for one fixed fee, so the effective cost per client drops as you grow. That is the honest pitch, and it is a strong one for shops managing ten or more accounts.
The catch is the meter running underneath the flat rate. Phone numbers, SMS, email sends, and AI features are usage-billed on top of your plan, and those charges can add a meaningful amount each month on a busy account. GoHighLevel also keeps its white label desktop branding and rebilling controls on the higher tiers, so budget for $297 per month as your real starting point, not $97.
What we like- Flat per-agency pricing with unlimited users
- SaaS Mode lets you resell the platform as your own product
- Replaces five or six separate tools in one login
Watch out for- SMS, email, and AI usage billed separately on top of the subscription
- The real agency value starts at the $297 Unlimited tier, not the $97 Starter
Starting priceSee website
Free planFree trial
Vendasta was designed for white label use from the ground up, and it shows. Agencies can rebrand the entire platform, the client-facing Business App, the marketplace storefront, and every report, with most partners live under their own brand in two to four weeks. The white label coverage extends to the mobile app and the AI workforce, so you can sell AI receptionists and review responders as your own products.
Where Vendasta pulls ahead of the all-in-one competitors is the marketplace. More than 250 vetted third-party products sit alongside Vendasta's own CRM, reputation, social, local SEO, and website tools, which means you can assemble a product catalog for clients without building or integrating anything yourself. For agencies selling to dentists, contractors, restaurants, and other local businesses, that catalog is the business model.
The tradeoff is pricing transparency. Costs are tied to the wholesale apps and services you bundle rather than a single published per-seat number, so you will need a sales conversation to model your margins. Vendasta is also firmly a local-economy platform. If your clients are mid-market B2B companies with complex sales cycles, the toolset will feel shallow next to a general CRM.
What we like- White labeling covers the platform, client portal, mobile app, and reports
- Marketplace of 250+ resellable products
- AI Employees you can sell under your own brand
Watch out for- Pricing is wholesale and quote-based, so costs are harder to predict
- Built for the local business market, less useful if your clients are B2B SaaS
#3
DashClicks
Best for: agencies that want done-for-you fulfillment under their brand
Visit dashclicks.com
Starting priceSee website
Free planFree trial
DashClicks is the odd one out here because the product is as much a fulfillment team as software. You sell SEO, PPC, Facebook ads, and other services under your brand, and DashClicks' specialists do the actual campaign work behind the scenes. Clients log into your branded dashboard and mobile app, see your logo on every report, and never know a partner is involved.
That model solves the hardest problem small agencies face, which is delivery capacity. Instead of hiring media buyers at full-time salaries, you pay per-account fulfillment costs and keep the margin between your retainer and their wholesale rate. The platform includes bid management tools, conversion tracking, automated reporting, and a white label help center, so the client experience feels like a much bigger agency.
The honest limitation is control. When fulfillment lives with a partner, turnaround times and work quality are out of your hands, and a bad month reflects on your brand, not theirs. DashClicks works best for sales-driven founders who want to focus on closing clients while someone else runs the campaigns. If you are a practitioner who wants to touch every campaign, the other tools on this list give you the actual software.
What we like- White label fulfillment team handles SEO, PPC, and social delivery
- Branded client dashboard and mobile app
- Unlimited free client sub-accounts
Watch out for- You depend on their team for delivery quality and turnaround
- Less of a software platform, more of a services partnership
#4
Duda
Best for: agencies reselling websites to small businesses
Visit duda.co
Starting price$19 per month
Free planFree trial (14 days)
Duda is a professional website builder built specifically for agencies and SaaS companies that sell websites to small businesses. The white label plan lets you brand the editor, the client portal, and client communications, so the websites you deliver look like they came from your own platform. More than 22,000 organizations use it to power around a million active websites.
Performance is Duda's quiet advantage. It leads the category on Core Web Vitals, which means the sites you hand to clients load fast without you tuning anything, and that is a real selling point when clients compare you to a WordPress freelancer. The API and AI site generation features also matter at volume: you can spin up templated sites programmatically instead of building each one by hand.
Pricing is per site rather than per user, which cuts both ways. The Basic plan starts at $19 per month for a single site, and the dedicated White Label plan runs $149 per month. If you sell websites as one-off projects with hosting retainers, the math works. If you imagined parking hundreds of client sites on one cheap plan, the per-site fees will correct that assumption quickly.
What we like- True white label website builder with client portal branding
- Strong Core Web Vitals performance out of the box
- API for programmatic site creation at scale
Watch out for- Per-site pricing adds up fast across many clients
- Ecommerce features cost extra per site
Starting priceSee website
Free planFree trial (14 days)
SE Ranking gives agencies an all-in-one SEO platform, rank tracking, site audits, keyword research, competitor analysis, backlink monitoring, at a price that undercuts Semrush and Ahrefs by more than half. The white label features arrive on the Pro and Business plans: branded reports, a custom login page, and a client-facing interface where customers can use SEO tools under your brand.
For agencies selling SEO retainers, that combination is the whole pitch. You get professional-grade data to run the campaigns and client-ready branded output to justify the retainer, without paying enterprise tool prices. The platform also covers AI search visibility tracking, which is becoming a standard line item in SEO proposals.
The compromise is data depth. SE Ranking's backlink index is smaller than Ahrefs', so link-heavy competitive analysis is not its strongest suit. And the white label features are gated behind the upper plans, so the cheapest tier will not cut it if client-facing branding is the point. For most small and mid-size agency work, though, the data is more than good enough.
What we like- Full SEO toolkit with white label reports on Pro and Business plans
- Custom login page and client-facing interface
- Costs a fraction of Semrush or Ahrefs
Watch out for- Backlink index is smaller than the enterprise tools
- White labeling requires the higher-tier plans
Starting price$39 per month
Free planFree trial (14 days)
BrightLocal is the specialist pick for agencies doing local SEO. It tracks local pack and Maps rankings, audits Google Business Profiles, monitors and builds citations, manages reviews across 80-plus sites, and wraps all of it in fully white labeled reports and dashboards that can live on your own domain. Clients see your brand everywhere and never see BrightLocal's.
The white label execution is thorough: your logo replaces theirs on reports and dashboards, your colors apply throughout, and reports can be served from a custom domain. There is also a white label lead generator widget you can embed on your own site, which turns the platform into a prospecting tool, not just a delivery tool.
Pricing starts at $39 per month for a single location on the Track plan, scaling to $49 and $59 for the Manage and Grow tiers, and the per-location model means costs grow with your roster. Citation building is pay-as-you-go on top. There is no free plan, only a 14-day trial. For agencies with a local client base, it is the standard choice, and most pair it with a general SEO tool for backlink work.
What we like- Deep local SEO toolkit: rank tracking, citations, reviews, GBP audits
- Fully white labeled reports, dashboards, and client portal on a custom domain
- Pay-as-you-go citation building
Watch out for- No free plan
- Priced per location, so multi-location client rosters get expensive
Starting priceSee website
Free planFree trial
AgencyAnalytics is the reporting-first white label platform. It pulls data from more than 80 marketing integrations, SEO, PPC, social, email, call tracking, into unified client dashboards and scheduled reports that carry your agency's branding from the login screen to the favicon in the browser tab. Reports can be served from your own domain, and setup is a one-time job.
The reason agencies pick it over building reports manually is time. One report can hold sections from every integration connected to a client, so paid, organic, email, and call data land in the same document without spreadsheet work. Client and staff users are unlimited, so giving every client a portal login costs nothing extra, which is rarer than it should be in this category.
The pricing model is per client, which makes costs predictable but means the bill grows with every account you add. AgencyAnalytics also does not do fulfillment: it shows clients what happened, but your team still has to make things happen. Pair it with a delivery platform or an in-house team; on its own it is half the equation.
What we like- More than 80 integrations in one dashboard
- White labeling covers login screen, reports, favicon, and custom domain
- Unlimited client and staff users
Watch out for- Per-client pricing climbs as your roster grows
- It is a reporting layer, not a fulfillment tool
#8
WebCEO
Best for: agencies that want white label SEO tools on a budget
Visit webceo.com
Starting price$36 per month
Free planFree trial (14 days)
WebCEO has been selling white label SEO tools since before white label was a buzzword, and its version of white labeling goes deeper than most. Partners can run the entire platform on their own domain, resell the SEO tools as if they built them, and give clients logins to a branded toolkit with no mention of WebCEO anywhere. That is a step beyond logo-on-a-PDF white labeling.
The toolkit itself covers keyword research, rank tracking, backlink checks, toxic link audits, site audits, social analytics, and competitor research, with an API included at no extra cost. Plans start at $36 per month for the Solo tier, which makes it one of the cheapest entries into true white label SEO software, and a 14-day trial requires no credit card.
The tradeoff is polish. The interface looks its age compared to SE Ranking or AgencyAnalytics, and the backlink data comes partly through integrations rather than a proprietary index. But if your priority is reselling an SEO toolkit under your own brand at the lowest possible cost, WebCEO's domain-level white labeling is hard to beat at this price.
What we like- Lets partners host the whole SEO suite on their own domain
- Branded reports with no WebCEO mentions
- API included at no extra charge
Watch out for- Interface feels dated next to newer platforms
- Backlink data leans on third-party integrations
How we chose
We compared platforms that let a business genuinely resell or rebrand software, not tools with a logo-upload field buried in settings. We checked each vendor's own pricing page and white label documentation, read agency reviews on G2, Capterra, and Reddit, and weighed four things: how deep the white labeling goes (reports only, client portal, or the whole platform), whether the pricing model supports resale margins, fit for small and mid-size agency economics, and the quality of the underlying software, since your brand is only as good as the product behind it. We did not run hands-on trials for this roundup; prices and plan details were verified against vendor pages and current third-party pricing roundups in October 2026.
What white label depth actually means
White label is not one feature, and vendors use the term loosely. At the shallow end, you get branded PDF reports: your logo on the cover, the vendor's product underneath. In the middle, the client portal and dashboards carry your brand, sometimes on your own subdomain. At the deep end, represented here by GoHighLevel's SaaS Mode, Vendasta, and WebCEO, clients log into what looks like your proprietary software on your domain, and you set the prices they pay.
Before you buy, ask the vendor exactly which surfaces carry your brand and which still show theirs. Check the login page, the browser tab favicon, email notifications, the mobile app, and the billing emails. Clients notice the gaps you miss, and one "powered by" footer in the wrong place can undo the premium positioning you are charging for.
How to buy white label software without getting burned
Start with your business model, not the feature list. If you sell services, you need fulfillment depth or reporting depth, which points to DashClicks, BrightLocal, or AgencyAnalytics. If you sell software, you need platform-level white labeling with client logins and your own pricing, which points to GoHighLevel, Vendasta, Duda, or WebCEO. Buying a reporting tool when you needed a resellable platform is the most common expensive mistake in this category.
Model the full cost before you commit. Flat-rate plans often exclude the usage that makes the product work: SMS and email sends, AI features, per-location fees, per-client fees, and citation or data add-ons. Build a simple spreadsheet with your expected client count and usage, then compare that number across two or three finalists. Finally, trial the client-facing experience yourself. Sign up for the trial, create a test client, and look at everything the client would see. If any vendor branding leaks through, you will find it in the trial, and it is much cheaper to find it there than after you have onboarded paying clients.
Frequently asked questions
What is white label software?
White label software is a product built by one company that another company rebrands and sells as its own. Your clients see your logo, your domain, and your pricing, while the original vendor runs the infrastructure in the background. Agencies use it to offer software, SEO, reporting, or marketing services without building the technology themselves.
How much does white label software cost?
Entry points range from about $36 to $97 per month for single-user or small-agency plans, while platform-level white labeling with client sub-accounts typically runs $150 to $500 per month. Most vendors also charge usage fees for things like SMS, email sends, or per-client and per-location add-ons, so the sticker price is rarely the total cost.
Can I legally resell white label software as my own?
Yes, when the vendor's terms allow it. True white label platforms like GoHighLevel, Vendasta, and WebCEO explicitly permit resale under your brand, including setting your own prices. Always confirm resale rights in writing, because some tools allow branded reports but prohibit reselling platform access.
What is the difference between white label reporting and a white label platform?
White label reporting means your branding appears on reports and dashboards generated by the vendor's tool. A white label platform means clients log into software that looks like yours, often on your domain, and you may bill them directly for access. Platforms cost more but support much higher margins.
Do I need technical skills to run white label software?
For most platforms on this list, no. They are built for agencies, with setup wizards and support teams that handle the branding configuration. The exception is API-driven setups like Duda's programmatic site creation, which need a developer if you want to automate at scale.
Which white label platform is best for a new agency?
Start with the service you already sell. If you sell SEO, start with BrightLocal or SE Ranking for delivery and AgencyAnalytics for reporting. If you want to sell software subscriptions, GoHighLevel's $97 Starter plan is the cheapest way to test whether clients will pay for platform access before you commit to higher tiers.
Sources we checked (11)
- https://www.dashclicks.com/white-label-software
- https://www.brightlocal.com/agencies/
- https://www.brightlocal.com/white-label-seo-tools-reports/
- https://www.webceo.com/website-seo-reports.htm
- https://webceo.com/white-label-seo.htm
- https://agencyanalytics.com/integrations/adroll
- https://www.vendasta.com/partners/
- https://setsmart.io/blog/gohighlevel-review
- https://syncgtm.com/blog/hubspot-vs-gohighlevel
- https://www.rswebsols.com/article/best-white-label-seo-software-for-resellers/
- https://databox.com/best-white-label-tools-for-marketing-agencies
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.