How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- SEOReseller and Agency Platform publish wholesale prices, so agencies can calculate margins before signing anything.
- That! Company stands out for strict confidentiality, with anonymous portals, branded caller ID and phone answering under your company name.
- Vendasta and DashClicks pair fulfillment with software, giving agencies a branded platform plus services in one place.
- Boostability and Globital cover the AI search shift, with frameworks for classic, local and AI-driven visibility.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Vendasta | AI workforce plus marketplace | See website | Free trial |
 SEOReseller | No-contract reselling | From $499 per month | No |
 That! Company | Confidential full service | See website | No |
 Boostability | Small business SEO reselling | See website | No |
 DashClicks | Platform plus fulfillment | See website | No |
 Agency Platform | Branded dashboard and AI search | From $178 per month | Free trial |
 Globital | Full-service outsourcing | See website | No |
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The best white label SEO companies
#1Vendasta
Best for: AI workforce plus marketplace4.5/5 on
G2 (550 reviews, checked Oct 2026)
Visit vendasta.com
Starting priceSee website
Free planFree trial
Vendasta is an AI customer acquisition and engagement platform for agencies and local business partners, built around AI employees that answer calls, book appointments, nurture leads, manage reviews and post social content around the clock. Its homepage claims profit margins above 30% for partners, and its platform combines CRM, automations, reputation management, social posting, local SEO, ads, billing and fulfillment, plus a marketplace of rebrandable digital products agencies can offer clients.
The breadth is the trade-off: Vendasta is a full agency platform, not a pure SEO fulfillment house, so agencies that only need SEO may find simpler partners cheaper. The 14-day free trial with no credit card makes evaluation easy, and the AI workforce angle is genuinely current, with an AI search specialist that tracks visibility across ChatGPT, Gemini and Perplexity. For agencies building a full-service offer, Vendasta is the most platform-complete option here.
What we like- AI employees for reception, sales, reputation and social
- Marketplace of rebrandable products
- CRM and automations included
- 14-day free trial with no credit card
Watch out for- Broad platform beyond SEO, so pure SEO resellers may pay for features they do not use
- Pricing not shown on the homepage
Starting priceFrom $499 per month
Free planNo
SEOReseller runs a white label SEO and PPC reseller program built for agencies, with private label SEO packages starting at $499 and a stated reseller margin of up to 75%. Services cover white label SEO, PPC, Facebook and TikTok ads, content creation and link building, with a turnkey reporting platform carrying the agency's branding. The vendor reports 99.7% on-time fulfillment, monthly service cycles, and no contracts, setup fees or hidden fees, with tiered pricing that improves margins as agencies scale.
The model is straightforward wholesale: buy fulfillment, mark it up, keep the difference, with a recommended markup of 200 to 300%. That puts pricing responsibility on the agency, and the 75% margin claim assumes the agency sells at those multiples. For agencies that want a no-contract, transparent fulfillment partner with published starting prices, SEOReseller is the easiest to evaluate on this list.
What we like- Private label SEO packages from $499
- Resell at up to 75% margins per the vendor
- No contracts, no setup fees, no hidden fees
- White-labeled reporting dashboard
Watch out for- Wholesale pricing means retail markup is the agency's job
- Margin claims depend on the agency's own pricing
Starting priceSee website
Free planNo
That! Company is a white label digital marketing agency founded in 2007, offering SEO, PPC, social media marketing, reputation management and web development under partner brands. Its standout feature is confidentiality: the company operates under complete anonymity, working under the partner's email addresses, using an anonymous portal and private caller ID, answering phones with the partner's company name, and even playing custom on-hold music branded with the partner's company. Contracts guarantee the relationship is never revealed to clients.
Sales support is the second strength: white-labeled proposals, pre-sales research reports and help closing deals, plus a land-and-expand approach that looks for opportunities to grow each client account. The trade-off is opacity on pricing, which requires a conversation, and the full-service model may cost more than a narrow SEO-only partner. For agencies that want a discreet, full-service extension of their team, That! Company is the most confidentiality-focused option here.
What we like- Founded in 2007 with deep white label experience
- Strict confidentiality with anonymous portal, branded caller ID and phone answering
- Sales support including proposals and pre-sales research
- Full service across SEO, PPC, social and web development
Watch out for- Pricing not shown on the homepage
- Full-service model may cost more than narrow SEO fulfillment
Starting priceSee website
Free planNo
Boostability offers AI-ready small business SEO through four partnership paths: resellers who sell SEO under their own brand, referral partners who earn commission on leads, strategic partners who plug SEO into platforms through an API, and businesses buying direct. All paths run on the same AI-ready fulfillment engine, with the Be Found Framework covering classic, local and AI-driven search, including monitoring AI overviews and building content that answers the questions AI systems prioritize.
Services span local and listings SEO, AI-powered SEO, link building, content marketing, web design and paid ads, with proposal templates and sales decks prepared for partners. The small business focus is both strength and limit: packages are affordable and scalable for SMB clients, but enterprise agencies may need a partner with deeper custom capabilities. For agencies serving small businesses in the AI search era, Boostability's framework is well thought out.
What we like- Four partnership models: reseller, referral, strategic and direct
- AI-ready SEO framework for classic, local and AI search
- Fulfillment handled by Boostability while the agency takes credit
Watch out for- Pricing not shown on the homepage
- Small business focus may not suit enterprise clients
#5DashClicks
Best for: Platform plus fulfillment4.7/5 on
G2 (245 reviews, checked Oct 2026)
Visit dashclicks.com
Starting priceSee website
Free planNo
DashClicks combines white label fulfillment with software for marketing agencies, covering lead generation, sales conversion and client retention in one platform. Partners can purchase fulfillment services for their own business or resell white label fulfillment to clients, with easy online ordering and onboarding, plus a suite of apps for prospecting, sales, project management, reporting and customer service. The platform includes unlimited sub-accounts and users, all apps and features, white labeling, a mobile app, live support and over 100 tutorials.
The vendor reports a 4.9 out of 5 rating across more than 1,500 verified reviews and 15+ years of experience, with thousands of partners worldwide. The breadth means a learning curve: agencies get a full operating system, not just SEO delivery, and should budget setup time. For agencies that want software and fulfillment from one partner, DashClicks is the most complete platform play here.
What we like- White-label fulfillment plus a full software platform
- 4.9 out of 5 stars in 1,500+ verified reviews
- 15+ years of experience
- Mobile app, API and Zapier integrations
- Unlimited sub-accounts and users
Watch out for- Platform breadth means a learning curve
- Pricing not shown on the homepage
Starting priceFrom $178 per month
Free planFree trial
Agency Platform, formerly a long-running white label provider, offers fulfillment plus client reporting for AI-ready agencies, with 23 years in white-label fulfillment, more than 1,200 agency partners and over 150,000 campaigns delivered. The branded dashboard lives on the agency's domain with its logo, showing rankings, AI visibility, leads and campaign progress, and the company states it never contacts clients directly. Wholesale pricing starts at $178 per month for local SEO, $355 per month for national SEO and $99 per month for PPC plus ad spend, with membership tiers from $5 to $42 per month adding audits, proposals and discounts.
The AI search coverage is thorough: monitoring across ChatGPT, Gemini, Perplexity, Google AI Mode and Claude, with human-reviewed strategy and expert-written content, and an explicit refusal to use mass unreviewed AI publishing. The membership structure adds complexity, since published wholesale rates reflect Gold membership pricing, and the free account plus 15-day trial include the dashboard but not the discounts. For agencies that want a branded, AI-aware delivery workspace, Agency Platform is the strongest dashboard option here.
What we like- 23 years in white-label fulfillment
- 1,200+ agency partners
- 150,000+ campaigns delivered
- Branded dashboard on the agency's domain
- Wholesale local SEO from $178 per month
- Month-to-month with no long-term contracts
- 15-day platform trial
Watch out for- Membership tiers add complexity
- Wholesale rates shown are Gold membership rates, so entry pricing differs
Starting priceSee website
Free planNo
Globital is a white label digital marketing agency supporting agencies for more than 10 years, operating 100% behind the scenes so the partner's brand is always front and center. Services span SEO, generative engine optimization, PPC, social media, copywriting, AI consulting, web design, graphic design, landing pages, Amazon marketing, CRM automation, email marketing, lead generation and virtual assistants, with AI-powered solutions layered over expert human execution. The company is ISO-certified and operates across Australia, New Zealand, the US, Canada, the UK, South Africa and Asia, with teams in multiple time zones.
The full-service range means an agency can go full service overnight without hiring, adding services as client demand grows. The trade-off is that pricing requires a strategy call, and US agencies should confirm coverage hours for their clients given the Australian base. For agencies that want a complete behind-the-scenes team rather than a single-service vendor, Globital is the broadest outsourcing option here.
What we like- 100% white label, staying fully behind the scenes
- 10+ years supporting agencies
- ISO-certified
- Global teams across time zones
- Wide services from SEO and GEO to design, development and virtual assistants
Watch out for- Pricing not shown on the homepage
- Australian base means US agencies should confirm time zone coverage for their clients
How we chose
We picked companies that explicitly offer white label SEO or digital marketing fulfillment for agencies, with published service details and verifiable homepages. Each homepage was opened to confirm the company exists and matches its description, and prices were taken from the vendor's own pages where shown. Where a homepage did not display prices, we wrote "See website" rather than guessing. One well-known low-cost agency was left out because its homepage does not present an explicit white label offering, so its reseller terms could not be confirmed. Margin and results claims are reported as the vendors state them, and agencies should verify them against their own pricing and client results.
What to check before signing a white label partner
Start with a trial client, not a bulk commitment. Run one real campaign through the partner and judge the reporting quality, communication speed and actual deliverables before moving more clients over. Check who owns the work product and the data if you leave, since a partner that holds client reports hostage creates a painful exit. Confirm confidentiality in writing: the partner should never contact your clients, and all reports, dashboards and emails should carry your branding only.
Compare total cost, not headline wholesale rates. Some partners charge membership fees, setup fees or minimums on top of fulfillment, while others, like SEOReseller and Agency Platform, publish month-to-month terms with no long-term contracts. Ask how AI fits their process: partners that publish mass AI content without review risk client penalties, while partners like Agency Platform that require human review cost more but protect rankings. Finally, check time zone coverage and support channels, since a partner that answers only during another region's business hours will frustrate clients during urgent issues.
Frequently asked questions
What is white label SEO?
White label SEO means a fulfillment company performs SEO work under your agency's brand, so clients see your logo, your reports and your name, while the partner stays invisible. You sell the service, set the retail price and keep the margin, and the partner handles delivery.
How much do white label SEO companies charge?
Wholesale rates vary widely. SEOReseller's private label SEO starts at $499 per month, Agency Platform's local SEO starts at $178 per month at Gold membership rates, and other partners price by quote. Always confirm whether membership, setup or minimum fees apply on top of fulfillment.
Do white label SEO companies require contracts?
Many do not. SEOReseller and Agency Platform both offer month-to-month terms with no long-term contracts, while other partners may require minimum terms. Confirm contract terms before signing, since client churn makes long commitments risky.
Will my clients know I use a white label partner?
They should not, if the partner is properly white label. That! Company goes furthest on confidentiality, with anonymous portals, branded caller ID and phone answering under your name, while Agency Platform states it never contacts clients and brands all dashboards and reports with your identity.
Can I set my own prices with a white label SEO partner?
Yes, that is the core of the model. You buy fulfillment at wholesale rates and set the retail price, keeping the margin. SEOReseller recommends marking up 200 to 300%, and Agency Platform notes that suggested retail ranges are guidance only, with final pricing always yours.
How do white label SEO companies handle AI search?
Leading partners now track visibility across AI platforms like ChatGPT, Gemini and Perplexity, alongside traditional rankings. Boostability's Be Found Framework and Agency Platform's AI visibility tracking both cover this, while Vendasta offers an AI search specialist. Ask any partner how they measure AI referrals before committing.
Sources we checked (7)
- https://vendasta.com
- https://seoreseller.com
- https://thatcompany.com
- https://www.boostability.com
- https://www.dashclicks.com
- https://www.agencyplatform.com
- https://globitalmarketing.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.