How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Profound is the enterprise reference in this category, Otterly.AI is the cheapest credible way in at 29 dollars a month, and Peec AI and AthenaHQ sit between them for brand teams and agencies working the US market.
- No tool can guarantee your brand appears in AI answers, and none can guarantee a citation. What you are buying is measurement: which prompts you show up for in US results, which sources the models cite, and whether that moves over time.
- Compare cost per tracked prompt, not the sticker. Plans differ in prompts, engines, refresh frequency and markets covered, and a cheap plan with 15 prompts tells you far less than the price suggests.
- Figures from different tools are not comparable with each other. Pick one methodology and track your own trend inside it.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Profound | Enterprise brand visibility programmes | See website | No |
 Otterly.AI | Small teams starting AI tracking | $29 per month | No |
 Peec AI | Brand teams and agencies | $95 per month | No |
 AthenaHQ | Credit based tracking with a free tier | $295 per month | Yes |
 Promptwatch | Citation intelligence and US city level runs | $95 per month | No |
 Semrush AI Toolkit | Teams already running Semrush | $99 per month | No |
 Ahrefs Brand Radar | Research backed by a prompt index | See website | No |
 SE Ranking | AI tracking inside an SEO suite | See website | No |
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#1Profound
Best for: Enterprise brand visibility programmes4.6/5 on
G2 (640 reviews, checked Oct 2026)
Visit tryprofound.com
Starting priceSee website
Free planNo
What we like- Profound is the name enterprise buyers start with. It tracks brand presence across the major answer engines, analyses which sources the models cite, watches AI crawler visits to your site, and reports prompt volume so teams can see which questions are worth chasing. Its agency and enterprise packaging, integrations and publishing connections suit organisations running visibility as a programme across several brands and markets, with the US as the primary one for most buyers.
Watch out for- Pricing is the obstacle. Current sources conflict, with a ChatGPT only entry around 99 dollars a month in one comparison and custom enterprise contracts in others, so the only honest figure is a quote for your prompt set and markets. The depth is wasted on a single small brand, and some capabilities, including API level access, sit on enterprise tiers. There is a short trial rather than a free plan.
#2Otterly.AI
Best for: Small teams starting AI tracking4.7/5 on
G2 (54 reviews, checked Oct 2026)
Visit otterly.ai
Starting price$29 per month
Free planNo
What we like- Otterly.AI is the low cost on ramp: from 29 dollars a month it tracks a small set of prompts daily across ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot, with brand mention and citation reporting a small team can read in minutes. For a US small business asking whether AI answers mention it at all, this is the sensible first spend. Setup is light, and the reports focus on mentions, links and share of voice rather than enterprise analytics.
Watch out for- The entry tier covers around 15 prompts and a single workspace, and extra engines such as Gemini and Claude are paid add ons, so the real cost of broad coverage is higher than the headline. Prompt counts this small make week to week movements noisy. There is a trial but no free plan, and agencies will outgrow the workspace limits quickly.
#3Peec AI
Best for: Brand teams and agencies4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting price$95 per month
Free planNo
What we like- Peec AI tracks brand visibility, position and sentiment across a choice of answer engines, with source analysis showing which domains the models pull from, and collaboration features aimed at brand teams and agencies. Plans start at 95 dollars a month for around 50 prompts on three chosen models, and its reporting is among the clearest in the category for showing a client or a manager what changed. Market selection covers the US as a primary market.
Watch out for- Three engines on standard plans means the full picture costs add ons or an enterprise tier, and sentiment scoring, like all automated sentiment, should be sampled by a human before it goes in a board deck. There is no free plan. Prompt based pricing rewards a tight, well chosen prompt set and punishes teams that track everything they can think of.
Starting price$295 per month
Free planYes
What we like- AthenaHQ meters work in credits, one credit being one AI response, and covers a wide engine list including Claude, Grok and DeepSeek on paid tiers. It offers a free Essential tier with a small credit allowance, which makes it one of the few tools here a US brand can genuinely test at no cost, then a Starter tier at 295 dollars a month with 3,600 credits. Beyond tracking, it leans toward action: recommendations and integrations with analytics tools sit beside the visibility data.
Watch out for- Credit maths is the hidden work: prompts across many engines burn credits fast, and the cost per response works out higher than flat prompt plans at volume. API access on lower tiers costs extra in current comparisons. The free tier is a test allowance, not a working plan for a real brand, so budget the paid tier from the start.
Starting price$95 per month
Free planNo
What we like- Promptwatch is built around citations: it analyses the answers and the sources behind them, tracks how AI crawlers see your site, and, unusually, can run prompts at city level inside the US, which matters for local and regional brands whose answers genuinely differ by place. Plans start at 95 dollars a month and include a large monthly response allowance plus content and agent features on paid tiers, rather than selling every extra separately.
Watch out for- There is no free plan, only trials in current listings. The content generation extras are not for everyone
- Teams that only want measurement pay for machinery they may not switch on. As with all tools here, its visibility percentages are its own methodology and cannot be compared with a rival's dashboard.
Starting price$99 per month
Free planNo
What we like- Semrush folds AI visibility into the SEO platform many US marketing teams already pay for: brand mentions and visibility across AI answers sit beside rankings, audits and content tools in one login and one bill. The toolkit is priced at 99 dollars a month per domain in current listings, and for a team deep in Semrush the marginal cost of adding AI tracking is lower than adopting a separate platform.
Watch out for- The per domain pricing adds up for agencies and multi brand companies, and AI domain limits differ from the SEO limits teams are used to. Its AI tracking is younger and narrower than the dedicated platforms, so a brand whose whole strategy is AI visibility will want a specialist. Buying Semrush only for this toolkit makes little sense
- It is an add on decision.
#7
Ahrefs Brand Radar
Best for: Research backed by a prompt index
Visit ahrefs.com
Starting priceSee website
Free planNo
What we like- Brand Radar takes the database approach Ahrefs is known for: a large index of real prompts and AI answers that you query for brand mentions, rather than only tracking a list you wrote yourself. That suits competitive research, because you can see which prompts competitors appear in that you never thought to track, across AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot and Gemini. For US market research it is the discovery tool of this list.
Watch out for- The pricing structure is layered: index access and custom prompt tracking are separate products with separate rules, and published entry figures conflict between sources, so verify what the tier you are quoted actually includes. It is research first
- Day to day monitoring of a fixed prompt set is better served by Peec or Otterly. Existing Ahrefs subscribers get the most sense from the packaging.
#8SE Ranking
Best for: AI tracking inside an SEO suite4.7/5 on
G2 (1,606 reviews, checked Oct 2026)
Visit seranking.com
Starting priceSee website
Free planNo
What we like- SE Ranking adds AI mention and link tracking inside its established SEO platform, so a smaller US agency or in house team can watch traditional rankings and AI visibility in one place, with AI results tracked across the main engines and markets. Its client reporting is a strength, and its separate AI focused product line targets agencies reporting across several brands. For teams priced out of the enterprise platforms, it is a pragmatic consolidation.
Watch out for- The AI features are an add on or a sibling product rather than the core platform, so check exactly what your plan includes before assuming AI tracking is live. Depth of citation analysis trails the specialists. Pricing for the AI pieces was not published consistently enough to print a figure, so confirm on the site.
How we chose
We shortlisted AI visibility platforms in active sale in October 2026 that track brand presence in AI answers for the US market, with market or location selection, published plan structures and citation or source analysis. Tools had to measure visibility rather than promise it: any vendor claiming it can guarantee placement in AI answers was excluded on principle, because no such guarantee exists. Scrunch is excluded from this site's lists under an editorial policy noted in earlier batches. Prices came from vendor pages and September to October 2026 comparison reporting; where figures conflicted, we wrote see website. Nothing was hands on tested.
How to buy AI visibility tracking well
Write your prompt set before you shop. Twenty to fifty questions your buyers actually ask, in US phrasing, split by branded and unbranded, is the asset every tool will measure. A vendor demo on their prompt list tells you nothing about your brand.
Then compare like with like: cost per daily tracked prompt across the engines you care about, in the US market, at the refresh rate you need. Check whether API access, white label reporting and extra markets are included or gated, because agencies live on those features. Run the trial on your real prompts for at least two weeks, note that answer engines are volatile, and judge the tool on whether its source data tells you what to fix. The dashboard is not the outcome; the citations you earn afterwards are.
Frequently asked questions
Can any tool guarantee my brand appears in ChatGPT answers?
No. Answer engines choose sources by their own models and retrieval, and no vendor controls them. A tool can show where you appear, which sources get cited instead of you, and whether your changes move the trend. Any seller promising guaranteed placement or citations is selling something that does not exist.
How much does AI visibility tracking cost?
Entry plans run from 29 dollars a month for small prompt sets to about 295 dollars a month for credit based platforms, with enterprise contracts above that. The meaningful comparison is cost per tracked prompt per day across your engines and markets, because allowances differ far more than sticker prices.
Why do two tools give my brand different visibility scores?
Because they run different prompt sets, query engines differently, and define visibility differently: a mention, a link and a top position are different events. Scores are only meaningful as a trend inside one tool with a fixed prompt set. Cross tool comparisons are the category's most common reporting mistake.
Does location change AI answers for US brands?
Yes. Answers vary by country and, for local intent queries, by city and state. Choose a tool that fixes the market to the US and, for local businesses, can run prompts at city level. Tracking from the wrong market produces confident data about customers you do not have.
What should I do with the data once I have it?
Work the sources. The recurring pattern in every tool's reporting is that models cite a knowable set of domains for a topic: reviews, directories, documentation, community threads and strong content. Earn presence on the sources your category's answers already trust, fix factual errors about your brand where you can, and re measure. Visibility follows citation, not the other way round.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.