How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Sprout Social is the best social media reporting tool for larger teams that need deep cross-network reports and presentation-ready exports.
- Hootsuite suits teams that manage many profiles and want scheduled reports plus paid and organic results in one place.
- Agorapulse is a strong pick for teams that need to tie social results to website traffic and show return on investment to clients.
- Buffer and Metricool are the best budget options, with free plans and simple reports that cover the basics well.
- Later is best for visual brands that plan around Instagram and TikTok and want content performance next to their calendar.
- Sendible and SocialPilot are built for agencies that report for many clients and need white-label reports.
- Prices change often and some vendors price per seat, so check the vendor pricing page before you buy.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Sprout Social | Deep cross-network reports for larger teams | See website | No |
 Hootsuite | Many profiles and scheduled reports | $99 per user per month | No |
 Agorapulse | Reports tied to website traffic and ROI | See website | No |
 Buffer | Simple reports on a budget | $6 per channel per month | Yes |
 Metricool | Affordable analytics and competitor tracking | See website | Yes |
 Later | Visual brands on Instagram and TikTok | $25 per month | No |
 Sendible | Agency reports for many clients | $29 per month | No |
 SocialPilot | Budget agency reporting | $30 per month | No |
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#1Sprout Social
Best for: Deep cross-network reports for larger teams4.4/5 on
G2 (6,880 reviews, checked Oct 2026)
Visit sproutsocial.com
Starting priceSee website
Free planNo
Sprout Social is one of the most complete reporting platforms for social teams, and its report builder is the main reason teams pay for it. You can build reports from profile performance, post performance, engagement, audience growth, and paid campaigns, then group them into a single presentation-ready document. Reports can be scheduled to send by email, which saves the weekly job of pulling numbers by hand. Tagging lets you group posts by campaign, product, or theme, so you can report on a launch rather than on a whole account.
The trade off is price. Sprout Social charges per seat, so a team of five pays five times the listed seat price, and social listening is a paid add-on rather than part of the base plan. Smaller teams may find the cost hard to justify when Buffer or Metricool cover the basics. For larger teams that report to executives or clients and need consistent, polished reports across many profiles, Sprout Social is still the benchmark.
What we like- Strong report builder
- Cross-network and paid reporting
- Clean PDF exports
Watch out for- High price per seat
- Listening costs extra
- No free plan
#2Hootsuite
Best for: Many profiles and scheduled reports4.3/5 on
G2 (7,433 reviews, checked Oct 2026)
Visit hootsuite.com
Starting price$99 per user per month
Free planNo
Hootsuite has been a standard social management platform for years, and its reporting covers organic and paid results across the major networks. Report templates give you a starting point for profile overviews, post performance, and team activity, and you can customize them with your own metrics and date ranges. Scheduled reports send results to stakeholders on a set cadence, which suits teams that report weekly or monthly.
Hootsuite also offers competitor benchmarks and industry benchmarks, so you can show how your accounts compare with similar brands. The main downside is the seat-based price, which climbs as teams grow, and social listening now sits in a separate product line with its own cost. Teams that already use Hootsuite for scheduling will get the most from its reports, since publishing and reporting live in one place.
What we like- Broad network support
- Report templates
- Scheduled report delivery
Watch out for- Price rises fast with seats
- Listening is a separate product
- Interface can feel busy
#3Agorapulse
Best for: Reports tied to website traffic and ROI4.5/5 on
G2 (975 reviews, checked Oct 2026)
Visit agorapulse.com
Starting priceSee website
Free planNo
Agorapulse stands out for teams that must prove social media drives business results, not just engagement. Its reports can connect social activity to website traffic and conversions through Google Analytics, so you can show which posts and campaigns sent visitors who actually did something. Agencies get white-label reports, which means client reports carry the agency brand rather than the tool brand.
Agorapulse also reports on inbox performance, such as response times and handled messages, which matters for customer service teams. Pricing is per user, and sources disagree on the current entry price, so check the pricing page before you budget. Setup takes some care, since ROI reports need analytics links configured correctly, but once set up they are among the most useful agency reports available.
What we like- Google Analytics based ROI reports
- White-label client reports
- Strong inbox reporting
Watch out for- Price per user adds up
- No free plan
- Some reports need setup work
#4Buffer
Best for: Simple reports on a budget4.3/5 on
G2 (1,041 reviews, checked Oct 2026)
Visit buffer.com
Starting price$6 per channel per month
Free planYes
Buffer is the simplest reporting option on this list, and that is its strength. Its analytics show reach, engagement, follower growth, and best posting times for each connected channel, in a clean layout that anyone can read. The free plan covers up to three channels, which is enough for a solo creator or a very small business to track the basics. Paid plans start at a low per-channel price, and reports can be exported for sharing.
The limits are real. Buffer does not offer deep competitor benchmarks, paid campaign reporting at the level of Sprout Social, or a full custom report builder. Per-channel pricing also means a business with many profiles can end up paying more than expected. For creators and small teams that want clear, simple reports without a large bill, Buffer is hard to beat.
What we like- Very low entry price
- Free plan
- Simple clear reports
Watch out for- Shallow reporting depth
- No competitor benchmarks
- Per-channel pricing adds up
#5Metricool
Best for: Affordable analytics and competitor tracking4.5/5 on
G2 (98 reviews, checked Oct 2026)
Visit metricool.com
Starting priceSee website
Free planYes
Metricool is a budget-friendly analytics platform that covers Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, YouTube, and Google Business Profile. Its reports track growth, engagement, best posting times, and competitor accounts, which is unusual at this price. A free plan covers one brand, and paid plans add more brands and longer data history. The Looker Studio connector lets you build custom dashboards outside the tool, which suits teams that already report in Looker Studio.
The interface is less polished than Sprout Social or Hootsuite, and some deeper reports sit on higher tiers. Pricing has also changed several times, so treat any single quoted price with care and check the current page. For small businesses and agencies that want competitor tracking without an enterprise bill, Metricool offers strong value.
What we like- Low cost
- Competitor tracking included
- Looker Studio connector
Watch out for- Interface is less polished
- Some advanced reports need higher tiers
- Pricing has changed often
#6Later
Best for: Visual brands on Instagram and TikTok4.5/5 on
G2 (384 reviews, checked Oct 2026)
Visit later.com
Starting price$25 per month
Free planNo
Later began as a visual Instagram planner and its reporting still suits visual brands best. Analytics sit next to the content calendar, so you can see which posts performed well and plan similar content. Instagram and TikTok reports cover reach, engagement, follower growth, and story performance, and link in bio tracking shows clicks from your profile link. Creator and influencer features help brands that work with creators.
Reporting for X and LinkedIn is thinner than for Instagram and TikTok, and there is no free plan, though trials are available. Deeper analytics and longer history need higher tiers. Visual-first brands that plan content around images and short video will find Later a natural fit, while teams that need equal depth across every network should look at Sprout Social or Hootsuite.
What we like- Visual planner with analytics
- Strong Instagram and TikTok coverage
- Link in bio tracking
Watch out for- Weaker on X and LinkedIn reporting
- No free plan
- Higher tiers needed for deeper reports
#7Sendible
Best for: Agency reports for many clients4.5/5 on
G2 (905 reviews, checked Oct 2026)
Visit sendible.com
Starting price$29 per month
Free planNo
Sendible is built for agencies that manage many clients and need to send each one a branded report. Its reporting covers the major networks, and reports can carry the agency logo and colors. Client dashboards let clients check their own numbers without waiting for a monthly PDF. The entry plan is affordable for a small agency, and higher tiers add more users and profiles.
The report builder is less deep than Sprout Social, and the integration list is smaller than Hootsuite. There is no free plan, though a trial is offered. For agencies that value branded client reports and simple per-client dashboards over the deepest analytics, Sendible is a practical choice.
What we like- White-label reports
- Client dashboards
- Affordable agency pricing
Watch out for- Report builder is less deep than Sprout
- Smaller integration list
- No free plan
#8SocialPilot
Best for: Budget agency reporting4.5/5 on
G2 (846 reviews, checked Oct 2026)
Visit socialpilot.co
Starting price$30 per month
Free planNo
SocialPilot is a budget agency platform that pairs scheduling with reporting. Reports cover profile growth, post performance, and engagement across the major networks, and agencies can white-label them for clients. The entry plan covers several accounts at a low monthly price, which suits small agencies and freelancers who manage a handful of clients. Bulk scheduling helps teams that publish at volume.
Analytics depth is moderate rather than deep, and the interface is plain compared with pricier tools. There is no free plan, though a trial is available. For agencies that need acceptable reports for many clients at a low cost, SocialPilot is a sensible pick.
What we like- Low agency pricing
- White-label reports
- Bulk scheduling with reports
Watch out for- Analytics depth is moderate
- Interface is plain
- No free plan
How we chose
We compared reporting depth, network coverage, report customization, export and scheduling options, and pricing structure. Tools that only show basic stats scored lower than tools with custom report builders, competitor benchmarks, or ROI reporting. We favored tools with clear pricing pages and noted where prices conflict across sources. We did not test any tool hands-on, and prices here reflect published list prices that vendors change often.
Buying guide: what to check before you pay
Start with the networks you actually use. A tool that reports deeply on Instagram but thinly on LinkedIn is a poor pick if LinkedIn drives your leads. Next, check the pricing unit. Per-seat pricing suits small teams, while per-channel or per-profile pricing suits teams with many accounts but few users. Ask whether reports can be scheduled and white-labeled if you report to clients, since those features often sit on higher tiers. Check data history limits too, since some plans only keep a few months of data. Finally, run a trial with your own accounts and build one real report before you commit, because demo reports always look better than real ones.
Frequently asked questions
Can I use a free social media reporting tool for a small business?
Yes, Buffer and Metricool both offer free plans that cover basic reports for a small number of channels or brands. Free plans limit history and features, but they are enough to track growth and engagement when you are starting out.
What is the difference between per-seat and per-channel pricing?
Per-seat pricing charges for each team member who logs in, while per-channel pricing charges for each social profile you connect. A team of five with three profiles pays less on per-channel pricing, while one user with twenty profiles pays less on per-seat pricing.
Do these tools report on paid campaigns as well as organic posts?
Sprout Social, Hootsuite, and Agorapulse all offer paid campaign reporting, though depth varies by plan. Buffer and Metricool focus mainly on organic results, so check the plan details if paid reporting matters to you.
Can I white-label reports for clients?
Yes, Agorapulse, Sendible, and SocialPilot all offer white-label reports on paid plans, which means client reports carry your brand. Sprout Social and Hootsuite also offer branded exports on higher tiers.
How often should social media reports be sent?
Weekly reports suit active teams that adjust content often, while monthly reports suit executives and clients who want trends rather than daily detail. Most tools on this list let you schedule either cadence automatically.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.