How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Qualtrics | Enterprises running organization-wide experience programs | See website | No |
 AskNicely | Multi-location service businesses that live on frontline feedback | See website | No |
 Wootric | Mid-market companies that want CX metrics tied to business systems | See website | No |
 SatisMeter | SaaS teams that want in-app NPS running in an afternoon | See website | Yes (free tier available) |
 Zonka Feedback | Teams that want NPS plus reviews, tickets and AI insights in one platform | See website | No (free trial available) |
 Retently | Ecommerce and retail brands running post-purchase feedback | See website | No (free trial available) |
 Survicate | Teams that want NPS surveys plus broader feedback collection | See website | Yes (free tier available) |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Key takeaways
- Delighted is gone as a standalone tool (now Qualtrics), so former Delighted buyers should evaluate Qualtrics or a simpler alternative like SatisMeter.
- AskNicely is the standout for multi-location service businesses that need frontline-level NPS visibility.
- SatisMeter is the simplest path to in-app NPS for SaaS teams, with a free tier to start.
- Retently leads for ecommerce brands, with native Shopify and Klaviyo integrations.
The best NPS software
NPS software does one thing well: it asks customers "how likely are you to recommend us," collects the answers at scale, and turns promoters, passives and detractors into actions. The tools below differ in where they ask (email, in-app, SMS, kiosks), how they analyze the open-text "why," and whether they close the loop with unhappy customers automatically.
#1
Qualtrics
Best for: Enterprises running organization-wide experience programs
Visit qualtrics.com
Starting priceSee website
Free planNo
Qualtrics is the heavyweight. Its XM platform covers the entire customer journey with AI built into feedback workflows, and it now houses what used to be Delighted: the simple, fast feedback collection that made Delighted the NPS darling of startups. For enterprises, that combination (simple collection plus deep analysis) is unmatched.
The honest catch is scale mismatch. Qualtrics sells to enterprises with implementation timelines to match; a 20-person SaaS company will drown in platform. Former Delighted users who loved the simplicity should look at SatisMeter or Retently instead, and only choose Qualtrics if they are genuinely building an enterprise VoC program.
What we like- The most complete experience management platform
- Absorbs Delighted's simple feedback collection
- AI-driven analysis across the customer journey
Watch out for- Enterprise pricing and implementation
- Overkill for a team that just wants an NPS survey
#2
AskNicely
Best for: Multi-location service businesses that live on frontline feedback
Visit asknicely.com
Starting priceSee website
Free planNo
AskNicely is NPS software for businesses with trucks, stores or branches. It pushes real-time feedback down to branch managers and individual frontline employees, with leaderboards, coaching workflows and AI that identifies focus areas per location. The results are concrete: Cinch lifted NPS from -13.7 to over 40, and service brands report more Google reviews and referrals as a direct outcome.
The honest catch is fit. If your customers never meet your staff, much of AskNicely's differentiation (frontline motivation, location benchmarking) does not apply. Pricing requires a conversation. For pest control, home services, healthcare, automotive and similar multi-location businesses, it is the category leader.
What we like- Built for locations and frontline teams with real-time coaching
- Conversational AI surveys lift response rates
- Strong case studies (Cinch went from -13.7 to 40+ NPS)
Watch out for- Pricing is not published
- The service-business focus fits less well for pure SaaS or ecommerce
#3
Wootric
Best for: Mid-market companies that want CX metrics tied to business systems
Visit wootric.com
Starting priceSee website
Free planNo
Wootric (by InMoment) targets the CX champion inside mid-market companies: collect NPS, CSAT and CES at the journey moments that matter, analyze the qualitative "why" with machine learning, and push it all into the systems of record like Salesforce. Customers include Zoom, DocuSign and HubSpot, and the pitch is business impact (retention, lifetime value) rather than survey mechanics.
The honest catch is the enterprise drift. As part of InMoment, Wootric's center of gravity has moved upmarket; small teams may find simpler tools faster to deploy. Pricing is quote-based. For a mid-market company where CX needs a Salesforce-connected home, Wootric remains a strong, proven pick.
What we like- NPS, CSAT and CES at key journey points
- Machine learning on open-text themes and sentiment
- Strong Salesforce integration
- Consultative onboarding
Watch out for- Pricing is not published
- Now part of InMoment, so the roadmap follows the parent
Starting priceSee website
Free planYes (free tier available)
SatisMeter is the anti-enterprise NPS tool: sign up, install via Segment or Google Tag Manager, and your first in-app NPS survey is live in minutes. It handles NPS plus CSAT and CES, event-triggered surveys, throttling to prevent over-surveying, and integrations that push responses into Slack, your CRM or your product tools. Customers like Aircall run their core NPS tracking on it.
The honest catch is depth. If you need multi-source VoC analytics, journey orchestration or enterprise governance, look upmarket. For a SaaS team that wants reliable NPS collection without a project plan, SatisMeter's simplicity and free tier make it the easiest yes on this list.
What we like- 5-minute setup with one-click integrations (Segment, WordPress, GTM)
- Unlimited projects, users and surveys on paid plans
- No credit card required to start
Watch out for- Paid pricing is not on the homepage
- Lighter on enterprise analytics than Qualtrics or Wootric
#5
Zonka Feedback
Best for: Teams that want NPS plus reviews, tickets and AI insights in one platform
Visit zonkafeedback.com
Starting priceSee website
Free planNo (free trial available)
Zonka Feedback positions against both the bloated CX suites and the analytics-only tools: collect NPS, CSAT and CES everywhere (including on-site kiosks and offline), unify it with reviews and support tickets, and let AI find the themes driving the scores. Closed-loop workflows route detractor feedback to owners automatically, and reputation management brings Google and app-store reviews into the same view.
The honest catch is scope. Teams that literally need an NPS survey will find Zonka does far more than that, at a complexity cost. Pricing requires a trial or sales call. For businesses where feedback arrives from ten directions and NPS is one signal among many, the unification is genuinely valuable.
What we like- Multi-channel collection (email, SMS, WhatsApp, kiosks, QR)
- Unifies surveys, reviews and tickets with AI theme analysis
- Closed-loop workflows
- 1,000+ customers
Watch out for- Pricing is not published
- The breadth can overwhelm teams that only need NPS
#6
Retently
Best for: Ecommerce and retail brands running post-purchase feedback
Visit retently.com
Starting priceSee website
Free planNo (free trial available)
Retently is NPS software that speaks ecommerce: native integrations with Shopify, Klaviyo, Gorgias and 20+ retail tools, omnichannel surveys (email, SMS, in-app) timed to the customer journey, and an AI agent that finds what is breaking across surveys, reviews and tickets. Its published benchmark research (1.5M+ surveys analyzed) is genuinely useful for calibrating what a good score means in your vertical.
The honest catch is specialization. A B2B SaaS company gains little from the ecommerce integrations that justify Retently. Pricing is not on the homepage. For DTC brands and retailers, though, it is the most purpose-built NPS option here.
What we like- Built for ecommerce with Shopify, Klaviyo and Gorgias integrations
- AI CX agent for insights
- Publishes deep NPS and CSAT benchmark research
Watch out for- Pricing is not published
- The ecommerce focus makes it a weaker fit outside retail
#7
Survicate
Best for: Teams that want NPS surveys plus broader feedback collection
Visit survicate.com
Starting priceSee website
Free planYes (free tier available)
Survicate rounds out the list as the versatile survey platform with strong NPS capabilities. It runs NPS, CSAT and CES surveys across websites, apps, email and mobile, with targeting and integrations that fit product and marketing teams. The free tier makes it easy to trial.
The honest catch is focus. Survicate is a survey platform that does NPS well, not an NPS platform; teams wanting deep detractor workflows or journey analytics will find AskNicely or Zonka stronger. For teams that need NPS today and general surveys tomorrow, the versatility is the point.
What we like- Quick multi-channel surveys (website, in-app, email, mobile)
- Free tier to start
- Connects feedback to the customer journey
Watch out for- Broader survey positioning means less NPS-specific depth than pure-play tools
How we chose
We verified every vendor's homepage and applied the standing rule on acquired products: Delighted now redirects to Qualtrics ("Delighted is Now Qualtrics... It's no longer available"), so Qualtrics replaces it on this list. We kept only tools with a real, current NPS offering, and marked "See website" wherever pricing is not published rather than inventing numbers. Where a vendor's homepage stated the product is discontinued, as with Delighted, we followed the redirect to the successor product instead of listing a dead tool.
What to check before you commit
Match the tool to your channel. In-app NPS needs SatisMeter or Survicate; post-purchase email and SMS needs Retently; kiosks and on-site need Zonka; frontline service teams need AskNicely. The survey channel decision eliminates half the list immediately.
Ask about the closed loop. Collecting NPS without acting on detractors is theater. Check how each tool routes low scores to owners, whether follow-up is automated, and whether the workflow fits your team or requires a dedicated CX owner.
Verify the integrations you actually use. Salesforce (Wootric), Shopify and Klaviyo (Retently), Segment (SatisMeter), Zendesk (Zonka): confirm the specific connector exists on your plan tier, because integration availability sometimes varies by tier.
Plan your survey cadence before you buy. Relationship NPS usually runs quarterly or twice a year; transactional surveys fire after key events. The tool matters less than the discipline: pick the cadence your team can sustain, assign an owner for detractor follow-up, and review the trend in a regular meeting. A quarterly NPS program with real follow-up beats a monthly one that nobody reads. Also confirm survey throttling and sampling controls, since over-surveying the same customers tanks response rates and poisons the data you are paying to collect.
Frequently asked questions
What is NPS software?
Software that runs Net Promoter Score surveys ("how likely are you to recommend us, 0-10"), collects responses across channels, calculates the score, analyzes the open-text reasons, and routes detractor feedback for follow-up.
What happened to Delighted?
Delighted was acquired and is now part of Qualtrics; the standalone Delighted product is no longer available. Former Delighted users should evaluate Qualtrics or simpler alternatives like SatisMeter.
How much does NPS software cost?
Most vendors in this category use quote-based pricing and do not publish rates. SatisMeter and Survicate offer free tiers; the rest require a trial or sales conversation. Expect pricing to scale with survey volume or contacts.
What is a good NPS score?
It varies by industry. Retently's 2026 benchmarks put the cross-industry range at 26 to 68, with financial services leading B2B. Compare against your own industry rather than a universal number, and track the trend over time.
NPS vs CSAT vs CES: which should I measure?
NPS measures loyalty and advocacy; CSAT measures satisfaction with a specific interaction; CES measures effort. Most tools here support all three. Start with NPS for the relationship, add CSAT at key touchpoints, and use CES where friction matters (support, onboarding).
How do I get more NPS survey responses?
Keep it to the score plus one open-text question, ask at the right moment (not during onboarding chaos), use in-app or SMS over email where possible, and close the loop visibly so customers learn that answering leads to action.
Sources we checked (7)
- https://www.qualtrics.com
- https://www.asknicely.com
- https://wootric.com/
- https://www.satismeter.com
- https://zonkafeedback.com/
- https://www.retently.com
- https://survicate.com/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.