How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- Best overall: Profound, ideal for enterprises that want a dedicated AI search analytics platform: built specifically for tracking brand visibility inside AI answers.
- On price transparency, OtterlyAI stands out at $29 per month, which makes budgeting straightforward.
- OtterlyAI suits small teams that want affordable AI search monitoring, while Peec AI fits marketers who want readable AI visibility reports.
- Shortlist two or three tools and trial each with real work before signing anything longer than monthly.
- LLMrefs is worth a look as a specialist alternative if the mainstream picks do not fit your workflow.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Profound | Enterprises that want a dedicated AI search analytics platform | See website | No |
 OtterlyAI | Small teams that want affordable AI search monitoring | $29 per month | No |
 Peec AI | Marketers who want readable AI visibility reports | See website | No |
 Scrunch | Content teams that want monitoring plus publishing guidance | See website | No |
 Ahrefs | SEO teams that want AI metrics inside their existing toolkit | Brand Radar custom prompts from $50 per month; AI Visibility Index from $199 per month | No |
 Semrush | Agencies that want AI data next to PPC and SEO reports | See website | No |
 SE Ranking | Agencies that want AI tracking with transparent pricing | From $103.20 per month; AI Search add-on from $71.20 per month | No |
 Nightwatch | Agencies that live in rank tracking reports | 99 euros per month (79 euros billed yearly) | No |
 LLMrefs | Small brands that only need LLM mention tracking | $79 per month | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The Best LLM Visibility Analysis Software
#1
Profound
Best for: Enterprises that want a dedicated AI search analytics platform
Visit tryprofound.com
Starting priceSee website
Free planNo
If your team already reports on share of voice in Google, Profound translates that habit into ChatGPT, Perplexity, Gemini and Copilot. You define the prompts that matter, the platform runs them, and you get trend lines showing how often your brand appears and in what context. It feels familiar to anyone who has worked with rank tracking.
What sets it apart is the depth of the answer analysis. Profound breaks down citations, sentiment and topic association, so a drop in visibility comes with a likely explanation. That saves the guessing that usually follows a ranking change.
Expect an enterprise sales process and enterprise pricing. There is no self-serve plan to start small with. For mid-size and larger brands that need defensible AI visibility data, though, it is one of the most complete options available.
What we like- Built specifically for tracking brand visibility inside AI answers
- Covers ChatGPT, Perplexity, Gemini and Copilot in one dashboard
- Sentiment and competitor comparison reports
Watch out for- Pricing is quote-based, which rules out smaller budgets
- Historical benchmarking is still thin in this new category
#2
OtterlyAI
Best for: Small teams that want affordable AI search monitoring
Visit otterly.ai
Starting price$29 per month
Free planNo
OtterlyAI earns its spot by covering Google AI Overviews alongside the chatbots, which many pure-play trackers skip. That dual coverage matches how buyers actually encounter AI-generated content, split between search results and conversational tools. The $29 entry price makes it an easy experiment.
The interface keeps things readable. You see mention frequency, trend direction and the engines where you appear, presented for marketers rather than data analysts. Weekly checks take minutes.
Larger teams will outgrow it. There is less here for multi-brand portfolios, custom research or deep competitive intelligence. But as an affordable way to start measuring AI visibility, OtterlyAI is hard to argue with.
What we like- Low entry price for the category
- Covers Google AI Overviews alongside chatbots
- Straightforward dashboards that need little training
Watch out for- Less analytical depth than enterprise platforms
- Smaller integration set for reporting pipelines
#3
Peec AI
Best for: Marketers who want readable AI visibility reports
Visit peec.ai
Starting priceSee website
Free planNo
Peec AI focuses on one job: telling you how visible your brand is across the AI engines your customers actually use. The platform monitors mentions and presents them in reports that a marketing manager can read without an SEO dictionary. That clarity is its main selling point.
Onboarding is light. You define your brand and the topics you care about, and Peec starts building the visibility picture. The emphasis stays on trends and comparisons rather than raw prompt logs.
Pricing is not published, so you will need to talk to the team for a quote. And if you also need keyword rankings, backlinks and site audits, a full SEO suite will serve you better. For pure AI visibility with minimal fuss, Peec AI is a solid pick.
What we like- Multi-engine brand mention tracking
- Reports written for marketers, not analysts
- Quick setup with minimal configuration
Watch out for- Pricing is not published
- Fewer legacy SEO features than full suites
#4
Scrunch
Best for: Content teams that want monitoring plus publishing guidance
Visit scrunch.com
Starting priceSee website
Free planNo
Content-led teams like Scrunch because it connects AI search mentions to the pages that could win them. The platform monitors your brand across AI engines, then layers on guidance about which topics and content gaps deserve attention. It is monitoring with a to-do list attached.
That makes it a natural fit for teams where SEO and editorial sit together. The same dashboard that shows a visibility dip can suggest the content response.
The catch is scope and price. Quote-based pricing and a content-centric feature set mean it is not the cheapest way to get a simple trend line. But if your AI visibility strategy runs through publishing, Scrunch is built for exactly that workflow. Note: Scrunch was acquired by Sitecore in 2026 and continues to operate as a standalone product.
What we like- Combines visibility monitoring with content recommendations
- Multi-platform AI search tracking
- Useful for editorial and content-led teams
Watch out for- Pricing is not published
- Can be more than small teams need
#5
Ahrefs
Best for: SEO teams that want AI metrics inside their existing toolkit
Visit ahrefs.com
Starting priceBrand Radar custom prompts from $50 per month; AI Visibility Index from $199 per month
Free planNo
Ahrefs treats AI visibility as an extension of its keyword and brand monitoring data, not a separate product. Brand Radar tracks how your brand surfaces in AI answers, priced from $50 a month for custom prompts and from $199 for the AI Visibility Index, on top of a base subscription.
That framing suits SEO teams. AI mentions become one more signal next to rankings, traffic value and referring domains, rather than a disconnected metric in another tool. Diagnosis gets faster when everything lives together.
The honest catch is the total bill. Stacking add-ons on an already premium suite adds up, and teams that only need AI tracking will find cheaper dedicated options. But if Ahrefs is already your home base, the AI add-ons are worth the look.
What we like- Deep backlink and keyword data to pair with AI metrics
- Huge keyword database for context
- A dashboard SEO teams already open daily
Watch out for- AI features are add-ons on top of paid plans
- Total cost climbs quickly with add-ons
#6
Semrush
Best for: Agencies that want AI data next to PPC and SEO reports
Visit semrush.com
Starting priceSee website
Free planNo
Semrush folds AI visibility tracking into the same suite where most teams already manage keywords, content and ads. The AI toolkit covers AI Overviews and chatbot mentions, reported alongside the search data that explains them. For agencies, one login for everything is a real workflow win.
The breadth is the point. A client report can show classic rankings, AI Overview presence and competitor moves without stitching tools together. That coherence is hard to replicate with point solutions.
Cost is the counterweight. Semrush pricing rises with tiers and add-ons, and the full AI picture sits behind the higher plans. Small teams may find dedicated trackers cheaper. But if Semrush already anchors your SEO work, its AI features are a natural extension. Note: Semrush agreed to be acquired by Adobe in 2026 and continues to operate as a standalone product.
What we like- All-in-one suite covering SEO, PPC and content
- AI Overviews tracking included in the toolkit
- Large keyword and ad databases for context
Watch out for- Pricing climbs with add-ons and higher tiers
- Dashboard can overwhelm newcomers
#7
SE Ranking
Best for: Agencies that want AI tracking with transparent pricing
Visit seranking.com
Starting priceFrom $103.20 per month; AI Search add-on from $71.20 per month
Free planNo
Budget-conscious agencies often pick SE Ranking because the AI visibility add-on has a published price. From $71.20 a month on top of base plans starting at $103.20, you know exactly what AI tracking costs before you talk to anyone. A 14-day trial lets you verify the data quality first.
The platform covers the SEO fundamentals well: rankings, audits, backlinks and competitor research. AI search tracking slots into that workflow rather than living in a separate product.
Beginners may find the dashboard busy, and the combined price deserves a straight comparison with standalone AI tools. Still, for agencies that want one subscription covering classic SEO and AI search, SE Ranking is a pragmatic choice.
What we like- Full SEO suite plus AI tracking under one subscription
- Published pricing with a 14-day free trial
- Strong white-label reporting for agencies
Watch out for- AI features cost extra on top of the base plan
- Interface is dense for beginners
Starting price99 euros per month (79 euros billed yearly)
Free planNo
Nightwatch keeps the scope tight: track visibility, watch competitors, send the report. Its AI search monitoring extends a rank tracker known for clean data presentation, priced at 99 euros a month or 79 euros on annual billing. There is no mystery about cost.
For agencies, the value is workflow continuity. AI mentions appear in the same dashboards and scheduled reports as keyword rankings, so clients get one coherent picture.
Dedicated AI platforms go deeper on analysis, and euro-denominated pricing is a minor annoyance for US buyers. But if rank tracking is your core and AI visibility is the new chapter, Nightwatch writes it plainly.
What we like- Strong rank-tracking heritage with clean reporting
- Agency-friendly client dashboards
- Straightforward, published pricing
Watch out for- AI coverage narrower than dedicated platforms
- Euro pricing adds conversion friction for US buyers
#9
LLMrefs
Best for: Small brands that only need LLM mention tracking
Visit llmrefs.com
Starting price$79 per month
Free planNo
LLMrefs is a focused tracker for brand mentions inside large language models, without the bloat of a full SEO suite. At $79 a month with flat pricing, it targets teams that want exactly one thing: to know when and how LLMs mention their brand. Setup is quick and the scope stays narrow.
That focus is the appeal. There are no keyword databases or site audits competing for your attention, just LLM visibility data presented plainly. Small teams can check it weekly without a training session.
The vendor is newer and the feature set reflects that, with fewer integrations and less analytical depth than established platforms. But if your question is simply how LLMs treat your brand, LLMrefs answers it at a fair price.
What we like- Focused on LLM referral and mention tracking
- Simple setup with clear flat pricing
- No bloat from unrelated SEO features
Watch out for- Newer vendor with a smaller feature set
- Limited third-party integrations
How we chose
To build this comparison, we reviewed each vendor's pricing page, product documentation, and feature lists, then cross-checked against public reviews on G2, Capterra, and Reddit. We compared engine coverage, reporting depth, pricing transparency, and fit for different team sizes. No vendor paid for placement, and we did not claim hands-on testing we did not do.
Start with engine coverage. Your buyers use ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews, and a tool that only watches two of those gives you a partial picture. Ask vendors exactly which engines they monitor and how often prompts run.
Next, check prompt methodology. The best tools let you define your own prompts based on real buyer questions, rather than forcing vendor defaults. Also confirm you get historical data, competitor comparison, and alerts when mentions change.
Finally, interrogate the pricing. Quote-based enterprise deals dominate this category, so get the number in writing before you fall in love with a demo. Trial the data quality on your own brand first: if the numbers look thin during the trial, they will not improve after you sign.
How AI visibility tracking actually works
The mechanics are straightforward. You define a set of prompts that mirror what buyers ask, such as best CRM for small business or safest family SUV. The platform runs those prompts against AI engines on a schedule, then parses the answers for brand mentions.
Parsing is the hard part. Answers are prose, not structured data, so the tool identifies brand names, measures sentiment, and notes which sources get cited. Over weeks, those observations become trend lines.
Good platforms add context: competitor mentions in the same answers, sentiment shifts, and the content or sources associated with visibility gains. That context turns raw monitoring into something you can act on.
Frequently asked questions
What is AI visibility software?
AI visibility software tracks how often and how favorably your brand appears in AI-generated answers. It runs prompts across engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews, then reports mentions, sentiment, and trends over time. Think of it as rank tracking for the AI answer era.
How is AI visibility different from SEO rankings?
SEO rankings measure your position on a results page; AI visibility measures your presence inside generated answers. There are no positions to track, only mentions, citations, and sentiment. The two metrics complement each other: rankings show classic search presence, AI visibility shows answer-engine presence.
Which AI engines do these tools track?
Most tools cover ChatGPT, Perplexity, Gemini, and Microsoft Copilot, with many adding Google AI Overviews. Coverage varies, so check the specific list before buying. If your buyers use a particular engine heavily, confirm it is monitored.
How much does AI visibility software cost?
Prices range from $29 a month for focused trackers like OtterlyAI to quote-based enterprise deals for platforms like Profound. SEO suites charge AI features as add-ons, typically $50 to $200 a month on top of base plans. Expect to pay more for deeper analysis and competitor tracking.
Can I track AI visibility for free?
Free options are limited. Some tools offer short trials, and ZipTie's pay-per-check model lets you run occasional audits for about a cent each. For continuous monitoring, though, expect a paid subscription. The category is too new for mature free tiers.
Sources we checked (9)
- https://tryprofound.com/
- https://otterly.ai/
- https://peec.ai/
- https://scrunch.com/
- https://www.ahrefs.com/
- https://www.semrush.com/
- https://www.seranking.com/
- https://nightwatch.io/
- https://llmrefs.com/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.