How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Omnisend is the closest like-for-like swap for an ecommerce store: email, SMS and push in one place, 24/7 support on every plan including Free, and a free 5-day migration from Klaviyo.
- Shopify Messaging (formerly Shopify Email) is the cheapest route for small Shopify stores: up to 10,000 emails a month free, then $1 per 1,000 emails.
- MailerLite and Brevo cost far less than Klaviyo once a list grows, but their ecommerce segmentation is lighter, so check the flows you rely on before you switch.
- Drip and ActiveCampaign suit stores that want deeper automation logic than a basic newsletter tool, and both offer a 14-day free trial.
- Privy now owns Sendlane and is strongest for stores that grow their list with pop-ups, starting at $30 per month with 250 SMS credits included.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Omnisend | Ecommerce stores that want email, SMS and push together | $16 per month (500 contacts, Standard plan) | Yes |
 Shopify Messaging | Small Shopify stores on a tight budget | Free up to 10,000 emails per month, then $1 per 1,000 emails | Yes |
 Brevo | Brands that want email, SMS and WhatsApp in one account | See website | Yes (up to 300 emails per day) |
 Mailchimp | Teams that want a familiar tool with many integrations | $13 per month (Essentials, introductory price for 12 months) | Yes (under 250 contacts) |
 Drip | Stores that want ecommerce-focused automation | $39 per month (price scales with list size) | Free trial (14 days) |
 MailerLite | Small brands that want low cost and a clean editor | $12 per month (Comfort plan) | Yes (250 subscribers, 2,500 emails per month) |
 ActiveCampaign | Stores that need advanced automation and CRM | See website | Free trial (14 days) |
 Privy | Stores focused on list growth through pop-ups | $30 per month (250 SMS credits included) | Free trial (15 days) |
 Moosend | Budget-conscious senders who want automation | See website | Free trial (30 days) |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best Klaviyo alternatives
Most stores look for a Klaviyo alternative for one reason: the bill. Klaviyo prices on active profiles, so a list that doubles after a good holiday season can double the invoice too. Its free plan stops at 250 active profiles and 500 email sends a month, which a growing store passes quickly.
The good news is that the rest of the market has caught up on the features that matter most to an online store: abandoned cart flows, product blocks, segmentation by purchase history and SMS. The tools below are ranked by how well they replace Klaviyo for a typical ecommerce brand, not by how many features they list. Prices come from each vendor's own pricing page in October 2026. Where a vendor hides its numbers behind a calculator or a sales call, we say "See website" rather than guess.
#1Omnisend
Best for: Ecommerce stores that want email, SMS and push together4.6/5 on
G2 (1,255 reviews, checked Oct 2026)
Visit omnisend.com
Starting price$16 per month (500 contacts, Standard plan)
Free planYes
Omnisend is built for online stores first, and it shows in the setup. Product pickers, discount codes that sync with your store and prebuilt abandoned cart flows are there from day one. For a store leaving Klaviyo, the most practical perk is the migration service: Omnisend says its team moves your flows, lists, templates and setup in five days at no charge.
Pricing is straightforward. The Standard plan lists $16 per month for 500 contacts and 6,000 emails, and the Pro plan, which adds unlimited email sends and SMS, starts at $59 per month for 2,500 contacts. Omnisend often runs a discount on the first months, so the price at checkout may be lower. SMS starts at $0.007 per message for high-volume US sends, and unsubscribed contacts are not billed.
The catch is that Omnisend's reporting and segmentation, while solid, are not quite as deep as Klaviyo's for brands running dozens of predictive segments. Most small and mid-size stores will not notice. A brand with a data team might.
What we like- Free 5-day migration that moves flows, lists and templates from Klaviyo
- 24/7 live chat and email support on every plan, including Free
- Email, SMS and web push in one account
Watch out for- SMS is on the Pro plan and billed separately per message
- The Free plan caps you at 250 contacts and 500 emails a month
#2
Shopify Messaging
Best for: Small Shopify stores on a tight budget
Visit shopify.com
Starting priceFree up to 10,000 emails per month, then $1 per 1,000 emails
Free planYes
Shopify renamed Shopify Email to Shopify Messaging, and it now covers email, SMS and WhatsApp campaigns from inside the Shopify admin. For a store doing a few thousand orders a year, it may be all you need. Welcome, winback and upsell automations come ready to switch on, and templates fill in your products and prices automatically.
The pricing model is the main reason to look at it. Every month you can send up to 10,000 manual or automated emails for free. After that, Shopify charges $1 per 1,000 additional emails, with lower rates after 300,000 emails a month. You pay for sends, not for the size of your list, which is the opposite of how Klaviyo bills.
Where it falls short is depth. If your Klaviyo account runs complex branching flows, predictive analytics or detailed A/B tests, you will feel the gap. Think of it as the right tool for a store that is overpaying for features it never used.
What we like- Built into the Shopify admin with no extra app to connect
- Templates pull products, prices and branding from your store
- Usage-based pricing with no contact limits
Watch out for- Only works for Shopify stores
- Fewer segmentation and testing options than a dedicated platform
#3Brevo
Best for: Brands that want email, SMS and WhatsApp in one account4.5/5 on
G2 (2,747 reviews, checked Oct 2026)
Visit brevo.com
Starting priceSee website
Free planYes (up to 300 emails per day)
Brevo, formerly Sendinblue, prices mainly on email volume rather than contact count, which helps stores with a large list they email only a few times a month. The free plan lets you upload contacts and send up to 300 emails a day once your account is approved for sending.
The plan ladder is clear. Starter covers email campaigns and basic reports from 5,000 emails a month. Standard adds unlimited automated workflows, A/B testing, send time optimization and web tracking. Professional, from 150,000 emails a month, adds WhatsApp, pop-ups, mobile and web push, contact scoring and ecommerce features such as product recommendations and back-in-stock alerts.
The honest catch is that the ecommerce tools a Klaviyo user expects, such as recommendations and back-in-stock flows, sit on the Professional plan. Price that tier, not the entry plan, when you compare.
What we like- Free plan with up to 300 emails a day
- Transactional email, API and SMTP included on all plans
- Professional plan adds WhatsApp, pop-ups and push plus 10 seats
Watch out for- Marketing automation and A/B testing start on the Standard plan, not Starter
- Plan prices sit behind a calculator
#4Mailchimp
Best for: Teams that want a familiar tool with many integrations4.4/5 on
G2 (5,436 reviews, checked Oct 2026)
Visit mailchimp.com
Starting price$13 per month (Essentials, introductory price for 12 months)
Free planYes (under 250 contacts)
Mailchimp is the name most people know, and its integration library is still one of its strongest points. For a store that also runs content newsletters, events or a services business, it covers more ground than a pure ecommerce tool.
The free plan covers up to 250 contacts with a cap of 500 emails a month or 250 a day. Essentials and Standard come with a 14-day free trial. Pricing on the page is promotional for the first 12 months and then moves to the regular rate, so check the "then starts at" line before you commit. Standard is the tier most stores will want, since it includes up to 200 automation flows, predictive segments and dynamic content.
The trade-off is that Mailchimp's ecommerce tools feel added on rather than built in. Stores leaving Klaviyo for its flows and product data should test the Standard plan with real orders before moving the whole list.
What we like- More than 300 integrations
- 24/7 email and chat support on Essentials and Standard
- 15% discount for nonprofits and charities
Watch out for- Introductory prices rise after the first 12 months
- Automation flows on Essentials are limited to 4 steps
#5Drip
Best for: Stores that want ecommerce-focused automation4.4/5 on
G2 (480 reviews, checked Oct 2026)
Visit drip.com
Starting price$39 per month (price scales with list size)
Free planFree trial (14 days)
Drip has stayed focused on online stores for years, and its automation builder is one of the closest in feel to Klaviyo's. Workflows are triggered by customer activity, so a purchase, a browse or an abandoned checkout can start the right sequence on its own.
Pricing starts at $39 per month on Drip's calculator and rises with the number of people on your list. The 14-day trial does not need a credit card. Drip also offers an MCP connector, so teams can connect their account to AI assistants such as Claude or ChatGPT.
The catch is support hours. Drip offers email and live chat Monday through Friday, which may matter if you run big weekend promotions. Its SMS tools are also less of a focus than Omnisend's or Klaviyo's, so a brand that leans heavily on text marketing may want a dedicated SMS app alongside it.
What we like- Built for ecommerce, with 90+ integrations including Shopify, BigCommerce and WooCommerce
- Visual workflow builder triggered by customer activity
- Email and live chat support for every customer, including trials
Watch out for- Support runs Monday to Friday only
- Unlimited emails are not available during the trial
#6MailerLite
Best for: Small brands that want low cost and a clean editor4.6/5 on
G2 (1,114 reviews, checked Oct 2026)
Visit mailerlite.com
Starting price$12 per month (Comfort plan)
Free planYes (250 subscribers, 2,500 emails per month)
MailerLite is the tool to try if your Klaviyo bill is far larger than your email program. The free plan includes up to 250 subscribers, 2 user seats and 2,500 emails a month, with automations, a website and signup forms included. That is a lot for nothing.
The paid plans were renamed to Comfort and Power. Comfort starts at $12 per month and adds unlimited templates, dynamic emails, multivariate testing and an AI writing assistant. Power starts at $25 per month and adds unlimited seats, multiple automation triggers, digital products and 24/7 live chat support. Paid features come with a 14-day trial.
The honest weakness is ecommerce depth. Segments built on predicted spend or product affinity are not its strength, so check the integration with your store platform before moving. It fits a brand that sends a weekly newsletter and a handful of flows.
What we like- Free plan includes automations, a website, a landing page and signup forms
- 10% saving on yearly billing
- Power plan adds unlimited seats and 24/7 live chat
Watch out for- Ecommerce segmentation is basic next to Klaviyo
- Live chat support is limited to the Power plan
#7ActiveCampaign
Best for: Stores that need advanced automation and CRM4.4/5 on
G2 (14,789 reviews, checked Oct 2026)
Visit activecampaign.com
Starting priceSee website
Free planFree trial (14 days)
ActiveCampaign comes from marketing automation and CRM rather than ecommerce, which makes it a good fit for brands that sell both online and through a sales team. Its automation builder handles complex logic well, and its Active Intelligence assistant can draft campaigns and automations.
Plans run from Starter through Plus, Pro and Enterprise, priced by contact count. At 1,000 contacts, Starter and Plus allow 10,000 emails a month, Pro allows 12,000 and Enterprise 15,000. Shopify, Square and WooCommerce connect on every plan, but Shopify Plus, BigCommerce and Magento need Pro or Enterprise. ActiveCampaign offers a 14-day free trial and a 30-day money-back guarantee.
The trade-off is that product catalog blocks and coupons start on Plus, and the cheapest plan limits each automation to 5 actions. Compare Plus or Pro against Klaviyo, not Starter.
What we like- More than 950 automation recipes and 1,000+ integrations
- Abandoned cart automation on every plan
- 30-day money-back guarantee
Watch out for- Premium ecommerce integrations such as Shopify Plus and BigCommerce start on the Pro plan
- SMS and WhatsApp are paid add-ons
#8Privy
Best for: Stores focused on list growth through pop-ups4.6/5 on
G2 (122 reviews, checked Oct 2026)
Visit privy.com
Starting price$30 per month (250 SMS credits included)
Free planFree trial (15 days)
Privy started as a pop-up tool and grew into email and SMS, and that history shapes who it fits. If your main goal is to turn more visitors into subscribers and send them a solid welcome series, Privy does it with less setup than most. Privy has also acquired Sendlane, another ecommerce email platform.
Pricing starts at $30 per month with 250 SMS credits included, unlimited email sends and billing based on mailable contacts. Unused SMS credits roll over. A pop-ups-only plan starts at $24 per month and is priced on monthly page views, and collected contacts can sync to Shopify, BigCommerce, Wix and other platforms, including Klaviyo.
The catch is depth. Privy's flows cover the core ecommerce sequences well, but brands with large segmented programs will find fewer options than in Klaviyo.
What we like- Pop-ups, email and SMS in one tool
- Unlimited email sends and you only pay for mailable contacts
- No annual contract required
Watch out for- Automation is simpler than Klaviyo's
- Pop-ups-only plan is priced on page views
#9Moosend
Best for: Budget-conscious senders who want automation4.7/5 on
G2 (745 reviews, checked Oct 2026)
Visit moosend.com
Starting priceSee website
Free planFree trial (30 days)
Moosend is a lower-cost email platform with automation, landing pages and product-view triggers. It suits stores that need the basics done well and do not want to pay for a large platform.
The 30-day free trial covers the core features without a credit card. After that you can choose a monthly plan or buy email credits, where one credit equals one email, which is handy for brands that send only around launches or seasonal sales. Annual billing saves 20%, and biannual saves 15%.
The weakness is breadth. Moosend's integration list and ecommerce reporting are thinner than those of the bigger names here, so confirm that your store platform and review app connect before you migrate.
What we like- 30-day free trial with no credit card
- Pay-as-you-go email credits that suit occasional senders
- 20% off annual and 15% off biannual plans
Watch out for- Smaller integration library than the larger platforms
- Fewer ecommerce-specific features than Omnisend or Drip
How we chose
We started with the features Klaviyo users rely on most: store integrations, abandoned cart and browse flows, purchase-based segmentation, SMS, and support. We then read each vendor's pricing page, plan comparison table and help documentation in October 2026, and noted where pricing was hidden behind a calculator or a sales call.
We did not run a long hands-on test of each platform. The rankings reflect how well each tool replaces Klaviyo for a typical small or mid-size online store, based on published features, pricing structure and how much work a switch involves.
How to switch away from Klaviyo without losing revenue
Export more than your list
Download your profiles with consent status, your segments' definitions and a copy of every live flow. Suppressed and unsubscribed contacts must move too, so you do not email people who opted out.
Rebuild the flows that make money first
For most stores that means welcome, abandoned cart, browse abandonment and post-purchase. Rebuild those four before you send a single campaign from the new tool, and keep Klaviyo running until they are live.
Warm up your sending
A new sending platform means a new reputation with inbox providers. Start with your most engaged subscribers for the first one or two weeks, then widen the audience. Tools like Omnisend and Brevo document their own warm-up guidance.
Compare the real cost
Check how each vendor counts billable contacts. Klaviyo bills on active profiles, Omnisend on contacts you can reach, Privy on mailable contacts, and Shopify Messaging and Brevo mainly on sends. Run your own list size and send volume through each calculator.
Frequently asked questions
What is the cheapest alternative to Klaviyo?
For a Shopify store, Shopify Messaging is usually the cheapest, since the first 10,000 emails each month are free and extra emails cost $1 per 1,000. MailerLite is also low cost, with a free plan for 250 subscribers and paid plans from $12 per month.
Is Omnisend better than Klaviyo?
Omnisend is not better at everything, but it covers the features most stores use at a lower price, includes 24/7 support on every plan and offers a free migration from Klaviyo. Brands that depend on advanced predictive analytics may still prefer Klaviyo.
Can I move my Klaviyo flows to another platform?
Flows cannot be copied directly between platforms, but some vendors rebuild them for you. Omnisend, for example, says its migration team moves flows, lists and templates in five days at no cost. Otherwise, plan to rebuild your key flows by hand.
Do Klaviyo alternatives include SMS?
Many do. Omnisend, Brevo, Privy, Shopify Messaging and Mailchimp all offer SMS, usually billed per message or through credits on top of the plan price. Check which countries each tool can send to before you choose.
Which Klaviyo alternative is best for a new store?
A new store with a small list can start on a free plan. Shopify Messaging, Omnisend Free and MailerLite Free all cover the basics without a monthly fee, and you can move to a paid plan once the list grows.
Sources we checked (12)
- https://www.klaviyo.com/pricing
- https://www.omnisend.com/pricing/
- https://www.shopify.com/email-marketing
- https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-email/pricing
- https://www.brevo.com/pricing/
- https://mailchimp.com/pricing/marketing/
- https://www.drip.com/pricing
- https://www.mailerlite.com/pricing
- https://www.activecampaign.com/pricing
- https://www.privy.com/pricing
- https://www.sendlane.com/pricing
- https://moosend.com/pricing/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.