How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- ClickFunnels remains the reference funnel builder, now expanded into CRM, email, courses, and community.
- GoHighLevel is the agency favorite: $97/month with unlimited contacts, CRM, SMS, and white-label reselling.
- Systeme.io is the only serious free funnel builder, with funnels, email, and courses free forever.
- Kartra suits coaches and experts who want behavioral automation and an all-in-one business backend.
- FunnelKit is the pick for WordPress and WooCommerce stores that want funnels without leaving their site.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 ClickFunnels | Classic funnel builder | See website | Free trial |
 GoHighLevel | Agencies and local businesses | $97 per month | Free trial (14 days) |
 Kartra | Coaches and experts | See website | Free trial |
 Systeme.io | Free all-in-one starter | See website | Yes |
 Leadpages | AI landing pages with testing | $29 per month | Free trial (7 days) |
 FunnelKit | WordPress and WooCommerce funnels | See website | No |
 Builderall | Budget all-in-one platform | See website | Yes |
 GetResponse | Email-first funnels | See website | Free trial (14 days) |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best funnel software
Starting priceSee website
Free planFree trial
ClickFunnels defined this category and keeps expanding it. The current platform covers sales funnels, smart checkout, landing pages, email marketing, automations, a CRM with pipelines and appointments, online courses, community, an e-commerce store, and an affiliate center. One-click upsells, order bumps, and A/B testing remain best in class.
The free trial lets you start before committing. The honest catch is cost and sprawl: this is now a full business platform with full-platform pricing, and longtime users note the interface shows its history. If you want the funnel builder everyone else is measured against, with the largest library of proven templates, start here.
What we like- The original funnel builder with the biggest template ecosystem
- Now includes CRM, email, courses, store, and community
- Smart checkout with A/B testing
Watch out for- Premium pricing for the full platform
- Interface carries legacy complexity
Starting price$97 per month
Free planFree trial (14 days)
GoHighLevel, now branded HighLevel, sells itself as the AI-powered business operating system, and for agencies it is the best value in this category. The $97 Starter plan includes CRM, funnels and landing pages, conversation AI, voice AI, SMS and email, calendars, reputation management, and memberships, with unlimited contacts and users. The $297 Unlimited plan adds unlimited sub-accounts for client work.
The honest catch is density. There is a lot of platform here, and new users can feel lost before the automation clicks. But agencies that white-label and resell it as their own SaaS turn the subscription into a revenue stream. For lead-driven local businesses and agencies, nothing else offers this much for $97.
What we like- CRM, funnels, SMS, voice AI, and scheduling in one
- Unlimited contacts and users on Starter
- White-label SaaS reselling for agencies
Watch out for- Learning curve from feature density
- Interface less polished than rivals
Starting priceSee website
Free planFree trial
Kartra targets coaches, consultants, and creators selling expertise. The platform combines pages, email with behavior-based triggers, checkouts with upsells, memberships, video hosting, helpdesk, calendars, and affiliate management, with a funnel mapper and simulator for visualizing customer journeys. Kartra AI now helps write pages, emails, and sales copy in your voice.
The company claims over 60,000 customers and $1.5 billion earned by creators on the platform. The honest catch is pricing opacity: you will need to start the low-risk trial or talk to sales for numbers. For experts running high-ticket offers with complex follow-up, the behavioral automation justifies the learning curve.
What we like- Deep behavioral automation with a visual funnel mapper
- All-in-one backend including helpdesk and video hosting
- Kartra AI writes pages and emails
Watch out for- Pricing not published on the homepage
- Can feel heavy for simple funnels
Starting priceSee website
Free planYes
Systeme.io is the honest answer to "what is the best free funnel builder?" The free plan covers sales funnels, email marketing, online courses, blogging, and selling online, with no credit card required. Paid plans stay cheap by industry standards. For a solopreneur validating a first offer, it removes every financial excuse.
The honest catch is ceiling. You get less automation depth, fewer integrations, and simpler design than ClickFunnels or GoHighLevel. But most users outgrow the free tier only after months of consistent use, by which point the business can afford the upgrade. Start here if budget is the constraint, not features.
What we like- Genuinely free forever plan with funnels, email, and courses
- Simple enough for non-technical founders
- 500,000+ entrepreneurs on the platform
Watch out for- Fewer advanced features than premium rivals
- Design flexibility is basic
Starting price$29 per month
Free planFree trial (7 days)
Leadpages rebuilt itself around AI this year. The Pro plan at $29 a month publishes landing pages with AI assistance, and higher tiers add A/B testing, Smart Traffic AI routing, heatmaps, and auto-personalization. The MCP connector that lets you publish pages from Claude or ChatGPT is a genuinely new workflow for marketers.
Every plan includes a 7-day free trial. The honest catch is scope: this is a landing page and optimization platform, not a checkout, email, and CRM suite. Pair it with your existing email tool and checkout, and it is excellent. Expecting it to replace ClickFunnels will disappoint.
What we like- AI-generated pages with built-in A/B testing and Smart Traffic
- Publish from Claude or ChatGPT via MCP
- Plans start at $29/month
Watch out for- Landing-page focused, not a full funnel platform
- Advanced testing features cost more
Starting priceSee website
Free planNo
FunnelKit, formerly WooFunnels, brings ClickFunnels-style funnels to WordPress. If your store already runs on WooCommerce, you keep your site, your data, and your plugins, and add streamlined checkouts with express pay, rule-based order bumps, post-purchase one-click upsells, a sliding cart, and marketing automation with cart recovery. Over 40,000 store owners use it, with a 4.9 out of 5 rating on WordPress.org.
The honest catch is the ecosystem lock: no WordPress, no FunnelKit. Pricing is not published on the homepage, though the 14-day money-back guarantee lowers the risk. For WooCommerce stores, it is the obvious choice over migrating to a hosted funnel platform.
What we like- Native WordPress funnels with no platform migration
- Optimized checkouts, order bumps, and one-click upsells
- 4.9/5 from 1,000+ WordPress reviews
Watch out for- WordPress and WooCommerce only
- No free tier, only a money-back guarantee
Starting priceSee website
Free planYes
Builderall's pitch is volume: more than 25 digital marketing tools, website and funnel builders, MailingBoss email marketing, booking app, webinar builder, e-learning platform, and chatbots for WhatsApp and Instagram, all connected. The new AI agent builds websites and marketing strategies from a prompt, and a free tier lets you start without paying.
The honest catch is depth. No single Builderall tool beats the category leader in its niche; the value is consolidation. For founders who need a website, email, funnels, and courses on one tight budget, it replaces five subscriptions. For specialists who need the best checkout or the best email deliverability, look at dedicated tools.
What we like- 25+ tools including email, webinars, booking, and courses under one login
- AI website and email builders
- 2M+ users keep pricing aggressive
Watch out for- Tool breadth can mean shallower individual features
- Interface has a learning curve
Starting priceSee website
Free planFree trial (14 days)
GetResponse comes at funnels from the email side. The platform combines AI-assisted email marketing, automation journeys for cart recovery and win-back, landing pages, an automated sales funnel creator, webinars, SMS, and popups, serving over 350,000 customers. The 14-day free trial needs no credit card.
The honest catch is that the funnel builder is a feature, not the product. If your business runs on email and you want basic funnels without a second subscription, it fits well. If funnels are the business, ClickFunnels or GoHighLevel offer more firepower. Email-first businesses that want to add funnels should shortlist it.
What we like- Email marketing heritage with 99% deliverability claims
- Automated sales funnel creator
- Webinars and SMS built in
Watch out for- Funnel builder is simpler than dedicated platforms
- Pricing not shown on the homepage
How we chose
We compared the leading funnel platforms using each vendor's own site and pricing pages in October 2026, cross-checked against third-party comparisons and user reviews, and prioritized tools with verifiable live products across business models: info products, agencies, e-commerce, and email-led businesses. We never claim hands-on testing.
What to consider before you commit
Count the real cost, including contacts
Funnel pricing punishes growth differently. GoHighLevel gives unlimited contacts at $97, while most rivals charge by list size or feature tier. Project your contact count and monthly revenue at twelve months, not today, and pick the pricing model that stays cheap as you grow.
Decide whether you need all-in-one or best-in-breed
All-in-one platforms like Kartra, GoHighLevel, and Builderall replace five to ten subscriptions, which simplifies billing and support. Best-in-breed stacks, like FunnelKit on WordPress or Leadpages plus your email tool, give deeper individual features. The all-in-one wins for small teams; the stack wins when one function is mission-critical.
Test the checkout before the funnel
Funnels live or die at checkout. Before committing, run a test purchase through each finalist: check mobile layout, payment options, order bump placement, and upsell flow. A beautiful landing page means nothing if the checkout leaks buyers.
The AI shift in funnel building
Every platform on this list added serious AI this year, and it is changing what the software does. Leadpages generates and optimizes pages. GoHighLevel's conversation and voice AI handle lead follow-up. Kartra writes emails in your voice. Builderall's agent builds strategies from a prompt. The funnel builder is becoming a marketing employee, not just a page editor.
The practical advice: evaluate AI on output quality, not feature lists. Generate a landing page, an email sequence, and a follow-up workflow in each trial, and judge what you would actually publish. AI that drafts usable copy saves hours; AI that produces generic filler costs you editing time.
Frequently asked questions
What is funnel software?
Funnel software builds the step-by-step path that turns visitors into customers: landing pages, lead capture, checkout, upsells, email follow-up, and analytics. Instead of a website where visitors wander, a funnel guides them toward one action at a time.
How much does funnel software cost?
It ranges from free (Systeme.io's free plan, Builderall's free tier) to around $29/month (Leadpages), $97/month (GoHighLevel), and higher for full platforms. Most charge monthly with annual discounts, and all the paid tools here offer free trials.
Do I need funnel software if I have a website?
Not necessarily. Websites inform; funnels convert. If you sell a specific offer, run ads, or launch products, a funnel typically converts better than sending traffic to a homepage. If your business runs on referrals and content, your website may be enough.
Which funnel builder is best for beginners?
Systeme.io is the easiest free start. ClickFunnels has the most templates and tutorials. Leadpages is simplest if you only need landing pages. Pick based on your budget and whether you need email, checkout, and courses in the same tool.
Can I build a funnel on WordPress?
Yes. FunnelKit adds full funnel functionality, optimized checkouts, order bumps, and one-click upsells to WooCommerce without leaving WordPress. It is the best option if you already run your business on WordPress.
Do funnel builders include email marketing?
Most all-in-one platforms do: ClickFunnels, GoHighLevel, Kartra, Systeme.io, Builderall, and GetResponse all include email. Leadpages and FunnelKit integrate with external email tools instead. Check sending limits and deliverability, not just the feature checkbox.
Sources we checked (8)
- https://www.clickfunnels.com/
- https://www.gohighlevel.com/
- https://kartra.com/
- https://systeme.io/
- https://www.leadpages.com/
- https://funnelkit.com/
- https://www.builderall.com/
- https://www.getresponse.com/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.