How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Copilot is a distinct surface from Google search, since answers appear in Bing, Edge, Windows, and Microsoft 365, and the same prompt can produce different citations on different days.
- Enterprise platforms such as Brandlight and Ahrefs Brand Radar suit larger brands, while Peec AI, Sona, and Otterly offer lower-cost entry points for smaller teams.
- Always confirm Copilot coverage on the exact plan you will buy, because many AI tools list Copilot only on higher tiers or as an add-on.
- Share of voice and citation patterns are more useful than a single mention, because they show which competitors and sources Copilot returns again and again.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Brandlight | Enterprise multi-brand tracking | See website | No |
 Ahrefs Brand Radar | Brand research inside Ahrefs | $199 per month | No |
 Sona AI Visibility | Revenue-linked AI visibility | $75 per month | No |
 Peec AI | Affordable prompt-level tracking | $95 per month | Free trial |
 Keyword.com | Focused Copilot tracking | See website | Free trial |
 Otterly | Budget Copilot tracking | $29 per month | Free trial |
 Scrunch AI | Agency audits and share of voice | $250 per month | Free trial |
 Profound | Large-scale AI visibility reporting | See website | No |
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We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best Copilot rank tracking software for brand teams
Starting priceSee website
Free planNo
Brandlight is an enterprise AI visibility platform that tracks brand presence across ChatGPT, Gemini, Perplexity, Microsoft Copilot, Grok, and Claude. Its focus on multi-brand tracking and paid-placement analysis suits large companies that manage several brands or need to separate organic citations from paid visibility. Reporting is built for teams that present results to leadership, not only for individual SEOs.
Pricing is custom and sales-led, so small businesses cannot simply sign up and test a low-cost plan. Brandlight is best for enterprises that already budget for brand measurement and need Copilot included in a formal, multi-brand program.
What we like- Copilot among tracked engines
- Multi-brand and paid-placement analysis
- Enterprise reporting
Watch out for- Sales-led pricing with no self-serve entry point
- More than small teams need
Starting price$199 per month
Free planNo
Ahrefs Brand Radar extends the well-known Ahrefs SEO suite into AI answer monitoring, with coverage that includes ChatGPT, Perplexity, Gemini, Microsoft Copilot, Google AI Overviews, and Google AI Mode. That combination helps teams connect AI citations with traditional SEO data, such as which pages earn links and rank in search.
Pricing is $199 per month per AI index in published comparisons, so tracking several markets or brands adds up quickly. Ahrefs Brand Radar suits teams that already use Ahrefs and want AI visibility as an extension of existing SEO research, rather than as a standalone Copilot tool.
What we like- Copilot coverage alongside other engines
- Strong backlink and SEO data in the same suite
- Useful for market research
Watch out for- $199 per month per AI index
- Several indexes become expensive
- Not a daily Copilot-only tracker for small budgets
#3
Sona AI Visibility
Best for: Revenue-linked AI visibility
Visit sona.com
Starting price$75 per month
Free planNo
Sona AI Visibility tracks AI answers across 11 engines, including ChatGPT, Gemini, Google AI Mode, Google AI Overviews, Perplexity, Claude, DeepSeek, Grok, Copilot, and others, starting at $75 per month billed annually in published October 2026 comparisons. Its distinguishing feature is linking AI citations and prompts to pipeline and revenue on one account timeline, which helps marketers show business impact beyond visibility scores.
Sona also tracks AI crawler activity without requiring a JavaScript tag, using server logs or a lightweight edge worker. Entry plans cover a limited number of daily prompts, so larger prompt sets need higher tiers. Sona suits growth teams that want Copilot data tied to revenue, not only to rankings.
What we like- Copilot among 11 tracked engines
- Connects citations to pipeline and revenue
- Crawler activity tracking
Watch out for- Engine list and prompt allowances need a plan check
- Newer platform than Ahrefs or Profound
#4Peec AI
Best for: Affordable prompt-level tracking4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting price$95 per month
Free planFree trial
Peec AI offers prompt-level AI visibility tracking with competitor benchmarking, starting at $95 per month in published comparisons, with about 50 prompts per day on entry plans. It tracks selected models on self-serve tiers, with more engines available on higher plans or as add-ons, so buyers should confirm Copilot coverage for the exact tier they choose.
Peec AI is popular with smaller teams because its interface focuses on prompts, citations, and competitors without enterprise complexity. The trade-off is that broad engine coverage costs more as you add models. It suits agencies and mid-size brands that want clear prompt data at a moderate price.
What we like- Prompt-level visibility and citations
- Competitor benchmarking
- Agency plans available
Watch out for- Self-serve plans cover a limited set of models
- Extra engines can raise the bill
#5Keyword.com
Best for: Focused Copilot tracking4.7/5 on
G2 (111 reviews, checked Oct 2026)
Visit keyword.com
Starting priceSee website
Free planFree trial
Keyword.com stands out here because Copilot is its main focus, not one engine among many. It monitors Copilot answers in Bing, Edge, Windows, and Microsoft 365, recording brand mentions, numbered citations, and competitors cited in the same answers. That specificity helps teams whose customers work inside Microsoft products all day.
A 14-day trial with no credit card required makes testing straightforward, though pricing depends on prompt volume and plan. Keyword.com suits teams that need a clear answer to one question, how does Copilot talk about us, without paying for a large multi-engine suite they will not use.
What we like- Dedicated Copilot tracker
- Citation analysis
- Competitor benchmarking
- 14-day trial
Watch out for- Narrower scope than multi-engine platforms
- Pricing varies by prompt volume
Starting price$29 per month
Free planFree trial
Otterly keeps AI tracking accessible, with a Lite plan at $29 per month and core coverage that includes ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot. Scheduled reports and prompt-level tracking give small teams a regular view of Copilot mentions without enterprise cost or setup time.
The entry prompt limit is the main constraint, and adding Gemini, Claude, or AI Mode raises the price. Otterly suits freelancers, startups, and small agencies that track a focused set of Copilot prompts and want a simple, low-cost starting point.
What we like- Lowest entry price here
- Copilot in core engines
- Scheduled reports
- Easy setup
Watch out for- Entry plan covers only 15 prompts per day in published comparisons
- Extra engines are add-ons
Starting price$250 per month
Free planFree trial
Scrunch AI provides AI visibility monitoring across ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot, starting at $250 per month in published comparisons, with 125 prompts on entry plans. Its audit style, share-of-voice reporting, and shopping visibility features suit agencies that prepare client reports and need to compare brands side by side.
The price puts Scrunch out of reach for many single small businesses, and refresh timing is not always stated on plan pages. For agencies that run regular audits and need Copilot as a core engine, Scrunch offers a structured, report-ready option.
What we like- Copilot in core engines
- Share-of-voice views
- Shopping visibility and crawler monitoring
Watch out for- High entry price for small businesses
- Refresh cadence not always published
#8Profound
Best for: Large-scale AI visibility reporting4.6/5 on
G2 (640 reviews, checked Oct 2026)
Visit tryprofound.com
Starting priceSee website
Free planNo
Profound tracks AI visibility across nine engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, and Exa Search. Its reporting covers answer inclusion, citation patterns, prompt volumes, and agent analytics, which suits national brands and agencies managing many prompt sets.
Published comparisons list a lower self-serve starting point near $99 per month for some plans, with custom enterprise pricing for larger programs. Small teams may find the depth unnecessary, but large brands that need consistent multi-engine data will value Profound reporting. It closes this list as the scale option for teams that outgrow budget trackers.
What we like- Nine engines including Copilot
- Answer-engine inclusion and citation patterns
- Agent analytics
Watch out for- Custom pricing at enterprise levels
- Setup and reporting depth can overwhelm small teams
How we chose
We reviewed vendor pages and current AI visibility comparisons, and we included only tools that name Microsoft Copilot in their engine coverage in at least one published source. We balanced enterprise platforms, mid-price prompt trackers, and budget options, because Copilot tracking budgets range from $29 to custom enterprise pricing. We also flagged where Copilot sits on a higher tier or add-on, since that detail changes the real cost of tracking.
Building a Copilot prompt set that means something
A good prompt set mirrors real customer language. Include direct buying questions, comparison questions, best-of questions, and problem questions, plus local variants if you serve specific cities. Avoid prompts that only mention your brand name, since they tell you little about discovery by new customers.
Measuring mentions, citations, and share of voice
Track three numbers together: how often you are mentioned, how often you are cited as a source, and your share of voice against named competitors. A mention without a citation still builds awareness, but a citation drives traffic and trust. Share of voice shows whether Copilot favors one competitor across many prompts, which is a stronger signal than a single answer.
Checking Bing as well as Copilot
Copilot citations are pulled from the Bing index, so Bing visibility matters. Check whether your key pages are indexed in Bing, whether titles and descriptions are clear, and whether trusted third-party pages mention your brand. Fixing Bing basics often helps Copilot results more than rewriting a page for AI style alone.
Reporting without misleading charts
AI answers vary, so avoid reporting a single day as a win or a loss. Show rolling averages over four weeks, note prompt changes, and separate new prompts from long-running ones. That discipline keeps stakeholders focused on trends that last, rather than on noise from one Copilot run.
Frequently asked questions
How is Copilot rank tracking different from ChatGPT tracking?
Copilot answers are grounded in the Bing index and appear in Bing, Edge, Windows, and Microsoft 365, while ChatGPT answers draw on a different model and training mix. A brand can appear in one and not the other, so teams that serve Microsoft users need Copilot-specific tracking.
How many prompts should I track in Copilot?
Start with 15 to 50 core prompts covering buying, comparison, and problem questions for your main products. Add local or product variants only after the core set shows stable trends, since too many prompts dilute attention and raise plan costs.
Do I need daily Copilot checks?
Daily checks help in competitive markets, but weekly checks are enough for most small and mid-size brands. Consistency matters more than frequency, so pick a cadence you can maintain and review trends monthly.
Why do Copilot citations change so often?
Copilot generates answers fresh each time, drawing on current Bing results and model variation, so citations shift even for identical prompts. Repeated checks over weeks give a truer picture than any single answer.
Can I track Copilot for free?
Some platforms offer free trials or free credit samplers, but ongoing Copilot tracking is usually paid, because each prompt run costs the vendor compute and access. Budget tools starting near $29 per month are the lowest-cost reliable option in this list.
Should I buy a Copilot-only tool or a multi-engine tool?
Buy a Copilot-only tool if Microsoft users are your main audience and you want focused, low-cost data. Buy a multi-engine tool if you also need ChatGPT, Gemini, and Perplexity in one dashboard, and if your budget covers the higher plan that includes Copilot.
Sources we checked (8)
- https://www.brandlight.ai
- https://www.ahrefs.com
- https://www.sona.com
- https://www.peec.ai
- https://www.keyword.com
- https://www.otterly.ai
- https://scrunch.com
- https://www.tryprofound.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.