How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Copilot answers change from run to run, so a useful tracker repeats the same prompts on a schedule and shows trends, not a single snapshot.
- Dedicated Copilot tools such as Frizerly and Keyword.com focus on Copilot citations, while broader AI visibility platforms add ChatGPT, Gemini, and Perplexity in the same dashboard.
- Entry price varies widely, from $29 per month at Otterly to $250 per month at Scrunch, and engine coverage is often limited on lower plans, so check Copilot specifically.
- Citation data matters more than a simple mention count, because knowing which source Copilot cited helps you fix content that is missing or out of date.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Frizerly | Copilot tracking plus content fixes | See website | No |
 Keyword.com | Dedicated Copilot mention tracking | See website | Free trial |
 Otterly | Low-cost Copilot and AI overview tracking | $29 per month | Free trial |
 Profound | Enterprise AI visibility reporting | See website | No |
 Scrunch AI | Agency share-of-voice audits | $250 per month | Free trial |
 LPagery | Local business AI rank tracking | $49 per month | Free trial |
 ProRankTracker | Traditional rank plus AI tracking | See website | Free trial |
 AthenaHQ | Multi-engine visibility analysis | $295 per month | No |
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The best Copilot rank tracker software for SEO teams
Starting priceSee website
Free planNo
Frizerly is built around a simple loop: run prompts through Microsoft Copilot repeatedly, record whether your brand appears and which sources get cited, then publish content aimed at the gaps. That combination of monitoring and action sets it apart from trackers that only report a score. It also tracks other major AI engines, so Copilot results sit beside ChatGPT, Gemini, and Perplexity in one view.
The main drawback is transparency on pricing and plan limits, which are not as clear as at larger vendors. Frizerly suits small and mid-size businesses that want Copilot visibility and a practical next step, not only a dashboard chart.
What we like- Runs buying-intent prompts through Copilot on a schedule
- Logs citations and competitors
- Pairs tracking with content publishing
Watch out for- Pricing is not clearly published
- Newer and smaller than enterprise rivals
#2Keyword.com
Best for: Dedicated Copilot mention tracking4.7/5 on
G2 (111 reviews, checked Oct 2026)
Visit keyword.com
Starting priceSee website
Free planFree trial
Keyword.com offers a dedicated Microsoft Copilot rank tracker for SEO and brand teams. It monitors Copilot responses across Bing, Edge, Windows, and Microsoft 365 surfaces, logging brand mentions, numbered citations, and competitors cited beside you. That focus helps teams that care specifically about Microsoft users, who may never see a traditional Google result.
Keyword.com also offers a 14-day free trial with no credit card required, which makes it easy to test with your own prompts. Pricing is plan-based and should be confirmed on its pricing page for your prompt volume. It suits teams that want Copilot as a first-class surface, not an add-on inside a larger suite.
What we like- Dedicated Copilot tracker
- Numbered citation analysis
- Competitor benchmarking
- 14-day trial
Watch out for- Pricing needs a sales or plan page check
- Focused scope may duplicate a broader SEO tool
Starting price$29 per month
Free planFree trial
Otterly is one of the lowest-cost ways to track Copilot alongside Google AI Overviews, ChatGPT, and Perplexity. Its Lite plan starts at $29 per month in published 2026 comparisons, with 15 prompts per day on the entry tier. That is enough for a small business tracking a focused set of buying questions, though larger teams will need a higher tier.
Engine coverage needs care, because Gemini, Claude, and AI Mode are add-ons rather than included on every plan. Check that Copilot is included in the plan you choose, and confirm prompt limits before you build a large prompt set. Otterly suits startups and small agencies that need credible Copilot data on a tight budget.
What we like- Low entry price
- Copilot included in core engines
- Scheduled reports
- Prompt-level tracking
Watch out for- Extra engines are paid add-ons
- Entry plan covers only 15 prompts per day in published comparisons
#4Profound
Best for: Enterprise AI visibility reporting4.6/5 on
G2 (640 reviews, checked Oct 2026)
Visit tryprofound.com
Starting priceSee website
Free planNo
Profound is an enterprise AI visibility platform that tracks brand inclusion and citations across ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, and other engines. Its strength is reporting at scale, with prompt sets, competitor comparisons, and trends that suit national brands and agencies with many clients. Published comparisons list a self-serve starting point near $99 per month for some plans, with custom enterprise pricing above that.
That scale comes with cost and complexity. Small teams may find Profound more than they need, and custom pricing makes budgeting harder without a sales conversation. Profound suits larger brands that need consistent, multi-engine visibility data and formal reporting.
What we like- Tracks Copilot plus many other engines
- Enterprise reporting
- Citation and prompt volume data
Watch out for- Custom pricing for many plans
- Higher cost and longer setup than self-serve tools
Starting price$250 per month
Free planFree trial
Scrunch AI tracks AI visibility across ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot on its core plans, with a starting price of $250 per month in published October 2026 comparisons. It emphasizes share of voice, competitor benchmarking, and audit-style reporting, which suits agencies that need to show clients where they stand against rivals.
The entry price is high for a single small business, and refresh cadence is not always stated clearly on plan pages. Scrunch also offers enterprise tiers with more engines and larger prompt sets. It suits agencies and mid-size brands that run regular visibility audits and need Copilot included by default.
What we like- Copilot among core engines
- Share-of-voice and competitor views
- Crawler and bot monitoring
Watch out for- $250 per month entry price
- Prompt refresh cadence is not always published
Starting priceSee website
Free planFree trial
ProRankTracker combines traditional SEO rank monitoring with newer AI visibility tracking in one system. It tracks daily top 100 organic rankings alongside AI prompt results, with coverage that includes AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, and Bing Copilot. More than 50 report types support agency reporting and client sharing.
That breadth can feel complex if you only want Copilot data, and AI features differ by plan, so confirm Copilot coverage before you buy. ProRankTracker suits agencies and in-house teams that still need classic rank data and want to add Copilot tracking without switching tools entirely.
What we like- Daily traditional rankings plus AI prompt tracking
- Copilot via Bing Copilot coverage
- Many report types
Watch out for- Interface reflects its traditional rank heritage
- AI features vary by plan
Starting price$295 per month
Free planNo
AthenaHQ tracks AI visibility across a wide set of engines, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Microsoft Copilot, Grok, and others. Its credit-based model allows flexible prompt use, with a published starting price of $295 per month in 2026 comparisons and a free credit sampler for initial testing on some plans.
The credit system can be confusing at first, and the starting price is high for small businesses. AthenaHQ suits mid-market and enterprise teams that want broad engine coverage, including Copilot and Claude, in one analysis platform, and that are comfortable managing credits across prompt sets.
What we like- Tracks Copilot plus many engines
- Credit-based prompt flexibility
- Enterprise model options
Watch out for- $295 per month starting price
- Credit system takes time to understand
How we chose
We reviewed vendor pages and current AI visibility comparisons, and we favored tools that name Microsoft Copilot explicitly in their engine coverage, rather than tools that only track ChatGPT or Google. We included dedicated Copilot trackers, low-cost self-serve tools, and enterprise platforms, because SEO teams have very different budgets and prompt volumes. We also noted where pricing or refresh cadence was not published, and we used See website in those cases.
Reading Copilot results without overreacting
Copilot answers vary from run to run, even for the same prompt, so a single check is a weak signal. Track the same prompts over weeks, look at mention rate and citation share, and compare your brand with direct competitors. A drop in one week may reflect answer variation, while a sustained trend over a month is worth acting on.
Prompts, citations, and competitors
Write prompts the way customers actually ask, including buying, comparison, and local questions, not only brand name searches. Record which sources Copilot cites, because a missing citation often points to a content gap, a weak page, or a stronger competitor source. Check competitor citations too, since they show which sites Copilot trusts for your topic.
From tracking to fixing
Tracking alone will not improve visibility. When Copilot misses your brand, check whether your site answers the question directly, whether the page is indexed in Bing, and whether a trusted third-party source covers your product. Update the page, add clear facts and comparisons, and re-check the same prompts after a few weeks to see whether the change had an effect.
Budgeting for prompt volume
Prompt limits drive cost more than seat count in most AI trackers. Count your core buying questions, multiply by competitors you want to compare, and choose a plan that covers that total with room for new prompts. A cheap plan with too few prompts forces you to rotate questions and lose trend data, which defeats the purpose of tracking.
Frequently asked questions
What is a Copilot rank tracker?
A Copilot rank tracker runs customer-style prompts through Microsoft Copilot on a schedule and records whether your brand is mentioned, where it appears in the answer, and which sources are cited. It turns one-off AI answers into trend data you can compare over time.
Is Copilot tracking different from Google rank tracking?
Yes. Google rank tracking measures your position in a list of links, while Copilot tracking measures inclusion in a generated answer, citation position, and competitor mentions. Both matter, but they need different prompt sets and different success measures.
How often should Copilot prompts be checked?
Weekly checks suit most local and small businesses, while daily checks suit competitive or fast-moving topics. The key is consistency: use the same prompts, the same schedule, and a long enough window to separate real trends from normal answer variation.
Does every AI visibility tool track Copilot?
No. Many entry plans cover only ChatGPT, Perplexity, and Google AI Overviews, with Copilot and Claude as paid add-ons or higher-tier features. Confirm Copilot by name on the pricing page before you buy, especially on low-cost plans.
Can tracking improve my Copilot visibility?
Tracking shows where you are missing and which sources Copilot trusts, but improvement comes from content, Bing indexing, and third-party coverage. Use the tracker to find gaps, fix the underlying pages, then re-check the same prompts to measure change.
Should a small business pay for a Copilot tracker?
A low-cost tool such as Otterly or LPagery can be worthwhile if Copilot users are part of your audience, especially in Microsoft-heavy workplaces. If your customers mainly use Google or ChatGPT, start with a broader AI tracker and add Copilot coverage when the data justifies it.
Sources we checked (8)
- https://www.thefrizerly.com
- https://www.keyword.com
- https://www.otterly.ai
- https://www.tryprofound.com
- https://scrunch.com
- https://www.lpagery.io
- https://www.proranktracker.com
- https://www.athenahq.ai
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.
