How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- CreatorIQ and Traackr are the enterprise choices, with AI measurement and brand safety built for large programs.
- Aspire and GRIN suit ecommerce and product-led brands, with marketplaces, affiliate links and creator payments.
- Later and Sprout Social add influencer tools to broader social media management, which suits teams that want one system.
- Influencity covers discovery, CRM, outreach, payments and social listening in one workspace with a 7-day trial.
- Most B2B platforms price by program size rather than publishing fixed rates, so expect a demo and a custom quote.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 CreatorIQ | Enterprise measurement and brand safety | See website | No |
 Traackr | AI-guided creator strategy at global scale | See website | No |
 Aspire | Ecommerce creator programs and Shopify | See website | No |
 GRIN | Creator payments with public pricing | Free | Yes |
 Later | Influencer plus social media management | See website | No |
 Influencity | All-in-one discovery, CRM and payments | See website | No |
 Sprout Social | Social management with influencer tools | See website | No |
 Upfluence | Ecommerce attribution and affiliate payouts | See website | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
#1CreatorIQ
Best for: Enterprise measurement and brand safety4.6/5 on
G2 (582 reviews, checked Oct 2026)
Visit creatoriq.com
Starting priceSee website
Free planNo
CreatorIQ is enterprise infrastructure for creator marketing, connecting every creator, campaign and signal into one system. Discovery searches what 20 million creators actually post, brand safety review flags risk at scale, and measurement turns campaign data into answers you can defend, with an analytics agent that reasons over your own numbers rather than generic benchmarks.
For B2B brands, the draw is governance: multi-brand, multi-market programs get one data foundation, extensible through an API and leading integrations. The cost is enterprise-level pricing and a sales-led buying process, so CreatorIQ fits companies already running serious creator programs rather than teams testing their first campaign.
What we like- Search across 20 million creators with up to 12 months of content refreshed daily
- SafeIQ brand safety vetting that adapts to your standards
- MeasureIQ analytics agent grounded in your own campaign data
- Named a Leader in the IDC MarketScape for influencer marketing platforms 2025-2026
Watch out for- Enterprise pricing with no public rates
- Built for large multi-brand programs, not small teams
- Demo required to evaluate
#2Traackr
Best for: AI-guided creator strategy at global scale4.3/5 on
G2 (386 reviews, checked Oct 2026)
Visit traackr.com
Starting priceSee website
Free planNo
Traackr positions itself as the AI creator marketing platform powering top-performing brands, and its newest feature is Abigail, an AI strategist that turns a campaign brief into a reasoned creator shortlist, drives AI-assisted workflows and generates reports on what worked and what did not. Brands running creator programs on Traackr grew creator attention 53 percent faster than their competition, according to its own benchmark of top beauty brands.
For B2B teams, Traackr's strength is turning scattered creator data into a plan: what to do tomorrow, which creators to activate and what to learn from every campaign. Its pricing is custom and enterprise-oriented, and its public case studies lean consumer, so B2B buyers should ask for relevant references in their demo.
What we like- Abigail, an AI creator marketing strategist, turns briefs into ranked creator shortlists
- Benchmarks across 70 countries
- One source of truth across markets
- 15 plus years in the category
Watch out for- Enterprise pricing with no public rates
- Beauty and consumer brands dominate its case studies
- B2B-specific depth needs a demo to assess
#3Aspire
Best for: Ecommerce creator programs and Shopify4.6/5 on
G2 (146 reviews, checked Oct 2026)
Visit aspire.io
Starting priceSee website
Free planNo
Aspire combines technology, data and human expertise to turn creator partnerships into predictable, scalable growth. The all-in-one platform covers discovery and nurturing, campaign management with content approval, affiliate and ad tools, and measurement dashboards that connect revenue to creator activity across channels.
Its standout for product brands is Shopify: connect your store to see which creators already buy your products, seed product directly from Aspire and give each creator a shoppable page stocked with live products. B2B brands selling through ecommerce or with a strong product line will get more from Aspire than pure services firms, and pricing is quote-based.
What we like- Marketplace that brings creators to you, plus AI discovery in plain language
- Deep Shopify integration with product seeding and live shoppable pages
- Affiliate links, promo codes and paid ads in one place
- 800 plus brands on the platform
Watch out for- Ecommerce focus means less B2B-specific tooling
- No public pricing
- Agency services can add cost on top of software
#4GRIN
Best for: Creator payments with public pricing4.5/5 on
G2 (483 reviews, checked Oct 2026)
Visit grin.co
Starting priceFree
Free planYes
GRIN runs creator programs with an AI teammate called Gia, who searches the network, brings you creators who fit, drafts outreach, keeps every creator thread in one inbox and tracks posts with impressions and engagement. The GRIN Marketplace connects brands to an opted-in creator network, and every plan includes affiliate links, codes and commissions with unlimited creator contacts in the CRM.
GRIN is unusually transparent on price: Free costs $0 a month with a 20 percent management fee on wallet deposits, Starter costs $200 a month with a 10 percent fee, Growth $500 with 7 percent and Scale $1,500 with 5 percent. For B2B brands that want predictable software costs and a real free tier, GRIN is the easiest platform here to evaluate without a sales call.
What we like- Public pricing from $0 with a 30-day Starter trial
- Gia, an AI teammate, drafts outreach and recommends creators
- One wallet for creator payments with escrow
- Affiliate links and codes on every plan
Watch out for- Management fee on wallet deposits (20 percent on Free, 10 percent on Starter, 7 percent on Growth, 5 percent on Scale)
- Card or ACH on file at signup
- Enterprise pricing still quote-based
#5Later
Best for: Influencer plus social media management4.5/5 on
G2 (384 reviews, checked Oct 2026)
Visit later.com
Starting priceSee website
Free planNo
Later combines influencer marketing with social media management, so one system covers creator campaigns and the brand's own social presence. Its EdgeAI looks at creator behavior, what is trending and what people actually buy, drawing on over 1 billion link-in-bio transactions tracked and $2 billion in verified influencer-driven purchases, and its team handpicks creators proven to drive sales and brand lift.
For B2B teams that also manage organic social, Later's combined platform avoids a second tool. Pure influencer buyers should confirm the influencer plan's scope in a demo, since the homepage blends social scheduling with creator campaigns and does not publish influencer pricing.
What we like- Later EdgeAI uses creator behavior, trends and purchase data to plan campaigns
- 20 million plus creators analyzed with $2 billion plus in verified influencer-driven purchases
- Vetted creators checked for brand fit, safety and past performance
- Combines influencer marketing with social scheduling
Watch out for- Influencer pricing not published on the homepage
- Social management features may be more than a pure influencer buyer needs
- Enterprise-leaning customer list
#6Influencity
Best for: All-in-one discovery, CRM and payments4.5/5 on
G2 (282 reviews, checked Oct 2026)
Visit influencity.com
Starting priceSee website
Free planNo
Influencity is an AI-powered influencer management platform that covers the entire lifecycle from one workspace: creator discovery, audience intelligence, influencer CRM, campaign management, outreach, content tracking, payments, reporting, social listening and social media management. It is explicitly not an agency or a marketplace: your team keeps control of strategy, selection and negotiation.
Discovery searches over 350 million profiles with audience filters and instant bot audits, the CRM tracks pricing history and relationship stages, and payments run in bulk across 180 plus countries with a single consolidated invoice. A 7-day free trial lets teams test core capabilities before committing, though prices are quote-based.
What we like- 350 million plus profiles across Instagram, TikTok and YouTube with bot audits
- Influencer CRM with pricing history and brand safety analysis
- Bulk payments in multiple currencies across 180 plus countries
- Social listening and social media management included
Watch out for- No free plan, only a 7-day trial
- Pricing not published
- Breadth means a longer setup than a narrow discovery tool
#7Sprout Social
Best for: Social management with influencer tools4.4/5 on
G2 (6,880 reviews, checked Oct 2026)
Visit sproutsocial.com
Starting priceSee website
Free planNo
Sprout Social is primarily a social media management tool, but its AI-powered influencer marketing tools help teams build creator campaigns based on the topics their audience engages with most: find brand-safe creators by topic, check brand alignment, manage campaigns end to end and measure performance. The wider platform covers content planning and scheduling, AI-assisted engagement, analytics and real-time listening.
For B2B teams already buying social management, Sprout's influencer add-on keeps creator work in the same system as the rest of social. Teams that only need influencer marketing will find dedicated platforms deeper, and influencer pricing requires a conversation with Sprout's team.
What we like- AI-powered influencer tools find brand-safe creators by topic and measure campaign performance
- Full social suite covers planning, engagement, analytics and listening
- 30-day free trial with no credit card required
- Rated 4.4 out of 5 from 6,200 reviews
Watch out for- Influencer marketing is one part of a larger social platform
- Influencer-specific pricing not published
- Best value when you also need social management
#8Upfluence
Best for: Ecommerce attribution and affiliate payouts4.6/5 on
G2 (140 reviews, checked Oct 2026)
Visit upfluence.com
Starting priceSee website
Free planNo
Upfluence is an influencer marketing platform that connects to your store and marketing stack, including Shopify, Klaviyo and Amazon, so creator activity ties directly to sales. Its AI co-pilot Jaice recommends creators and drafts outreach, cutting campaign setup from hours to minutes, and its payment system collects creator payout details with built-in KYC verification so teams can pay five or five hundred creators compliantly.
The platform's strength for B2B is measurement: clicks, conversions and ROI per creator, not just reach, with affiliate codes, Amazon Attribution and promo codes native to the system. Pricing depends on program size, features and agency support, so expect a scoped quote rather than a sticker price.
What we like- Jaice, a built-in AI co-pilot, recommends creators and drafts outreach
- Native Shopify, WooCommerce, Magento, BigCommerce and Amazon integrations
- Creator payments with KYC verification and compliance
- Sales tracking and ROI per creator
Watch out for- Pricing is custom and program-scoped
- Ecommerce focus may suit product brands more than services firms
- No free plan or public trial
How we chose
We compared vendor homepages against public comparisons and user reviews, focusing on tools that serve business buyers rather than consumer creators. Every tool here had its official homepage opened and confirmed, and each one supports discovery, campaign management and measurement at business scale. Where a vendor does not publish a price, we recorded "See website" instead of repeating third-party estimates. Note that GRIN is the only platform here with a free plan and fully public pricing.
What to weigh before you buy
Start with your channel goal. If you sell products online, Aspire, GRIN and Upfluence give you marketplace, affiliate and payment tools that tie creators to revenue. If you run large multi-market programs, CreatorIQ and Traackr give you governance and AI measurement. If you also manage organic social, Later and Sprout Social keep everything in one system.
Then check the pricing model before you sign. Most of these platforms price by program size, creator count or features, and several add management fees or payment fees on top of the plan price. Ask for a quote scoped to your creator count and campaign volume, and confirm what happens to fees when you pause a program.
Frequently asked questions
What is a B2B influencer marketing platform?
It is software that helps a business find creators, run campaigns, approve content, track results and pay creators in one place. B2B platforms focus on professional creators, industry experts and measurable outcomes like pipeline and revenue rather than consumer reach alone.
How much does an influencer marketing platform cost?
Most platforms price by program size and do not publish fixed rates, so expect a custom quote after a demo. GRIN is the exception here, with public pricing from a free plan to $1,500 per month plus a wallet management fee.
Which platform is best for small B2B teams?
GRIN is the easiest to evaluate, with a free plan and public pricing. Influencity's 7-day trial and Sprout Social's 30-day trial also let small teams test before committing, while enterprise tools like CreatorIQ and Traackr suit larger programs.
Do these platforms pay creators directly?
GRIN, Aspire, Influencity and Upfluence all include creator payments, with GRIN using a wallet with escrow and Upfluence adding KYC verification and compliance. CreatorIQ and Traackr focus more on discovery and measurement, with payments handled through integrations or separate processes.
What is the difference between an influencer platform and an agency?
A platform gives your team software to run programs itself, while an agency runs the programs for you. Aspire offers both software and full-service agency execution, while Influencity states clearly that it is not an agency and your team keeps control of strategy and negotiation.
Sources we checked (8)
- https://creatoriq.com
- https://www.traackr.com
- https://www.aspire.io
- https://grin.co
- https://later.com
- https://influencity.com
- https://sproutsocial.com
- https://www.upfluence.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.