How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Steer is the best all-round pick for independent shops: online booking, service reminders, text and email campaigns, reviews and call intelligence in one front-of-house platform, from $189 per month.
- KUKUI suits shops that want a done-for-you marketing partner built only for auto repair, with websites, SEO, ads, CRM and loyalty, and bundles from $719 per month.
- Tekmetric Marketing, formerly Shopgenie, is the natural choice if you already run Tekmetric for shop management, at $345 per month per shop on top of a Tekmetric plan.
- AutoVitals and AutoLeap combine shop management with marketing tools, which helps shops that want inspections, CRM and campaigns in one system.
- Demandforce, Birdeye and Podium cover reviews, reminders and AI messaging for shops and dealerships that need reputation and communication more than a full shop system.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Steer | Independent shops that want booking plus campaigns | $189 per month | No |
 KUKUI | Done-for-you auto repair marketing | $719 per month (bundle) | No |
 Tekmetric Marketing | Shops already on Tekmetric | $345 per month per shop (add-on) | No |
 AutoVitals | DVI-led shops that want CRM and websites | See website | No |
 AutoLeap | Shop management plus marketing services | $179 per month (billed annually) | No |
 Demandforce | Reminders, reviews and postcards | See website | No |
 Birdeye | Multi-location reputation and AI agents | See website | No |
 Podium | Dealership service departments | See website | No |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best auto repair shop marketing software
Auto repair marketing software helps a shop win new customers and bring existing ones back. The core jobs are the same everywhere: a website and online booking, automated service reminders, text and email campaigns, review requests, and reporting that ties marketing to repair orders.
Some tools are marketing-only and connect to your shop management system. Others are shop management systems that include marketing. The list below covers both, so you can pick based on what you already run. Pricing comes from each vendor's own website in October 2026. Where a vendor does not publish a price, we list it as "See website".
Starting price$189 per month
Free planNo
Steer calls itself the front-of-house platform for auto shops. It covers online booking, Reserve with Google, service reminders, text and email campaigns, two-way messaging, reviews, direct mail and analytics, all connected to your shop management system so campaigns use real invoice and vehicle data.
Pricing is published. The Booking Tool costs $189 per month. Essentials, at $479 per month, adds email and text campaigns, service reminders, two-way messaging, reviews and abandoned booking follow-up. Ultimate, at $629 per month, adds CallerID+, call intelligence, an opportunity hub with a daily call list of top opportunities, after-hours replies, the digital glovebox and AutoOps Pro. Websites with built-in booking are $100 per month.
Steer is part of the same family as Mechanic Advisor and AutoOps, and it recently announced it is joining forces with Call Inbound. For a single independent shop that wants one platform to fill the schedule, it is the most complete option here.
What we like- Published plans from $189 to $629 per month
- Unlimited text and email campaigns on Essentials and Ultimate
- Call intelligence with AI call summaries and an opportunity hub on Ultimate
Watch out for- Websites cost an extra $100 per month
- Multi-location setups need a custom quote
Starting price$719 per month (bundle)
Free planNo
KUKUI has focused on one industry for 15 years: auto repair. Its platform covers a website with SEO setup, digital advertising, a CRM with POS integration and email blasts, Live Scheduler online booking, reviews and reputation, My Rewards loyalty and AI Call Insights.
You can buy pieces separately or as a bundle. On the plans page, KUKUI Websites and KUKUI Marketing are $399 per month each, the Text Connect Platform is $257 per month, and the Social Toolkit is $79 per month. Bundles start at $719 per month, and KUKUI says bundling saves 43 percent against buying each piece. Core and Complete plans package these together, and Complete adds AI Call Insights.
KUKUI is a good fit if you want a marketing partner that understands repair orders and car counts and will handle the setup for you. Plans are on a 12-month agreement, so budget for a full year.
What we like- Built only for auto repair, with 15 years in the industry
- Websites, SEO, digital ads, CRM, Live Scheduler, reviews and My Rewards loyalty in one platform
- AI Review Responder and AI Call Insights
Watch out for- Plans run on a 12-month agreement
- Higher entry price than self-serve tools
Starting price$345 per month per shop (add-on)
Free planNo
Shopgenie is now Tekmetric Marketing, and the product sits inside the Tekmetric platform. Existing Shopgenie customers keep their access and support. It covers 24/7 online booking, automated reminders, scheduled campaigns, Google reviews, two-way texting and shop websites.
The marketing add-on costs $345 per month per shop and requires a Tekmetric plan for each location. Tekmetric shop management plans cost $179, $309 or $409 per month billed annually, or $199, $349 or $439 per month billed monthly, for the Start, Grow and Scale tiers. Pricing is per shop, not per user, and Tekmetric offers free demos but no free trial.
If you already run Tekmetric, the marketing add-on removes the need for a separate integration and keeps reminders tied to real service history. If you do not, compare the combined cost with a standalone tool such as Steer.
What we like- Native to Tekmetric shop management, so customer and service data are already connected
- Online booking, automated reminders, scheduled campaigns, two-way texting, Google reviews and websites
- Per-shop pricing rather than per user
Watch out for- Requires a Tekmetric plan for each location
- No free trial
Starting priceSee website
Free planNo
AutoVitals is best known for digital vehicle inspections and workflow management, but it also offers a CRM and websites with digital marketing. The CRM sends automated reminders, runs loyalty rewards and handles email and text marketing to bring customers back.
The marketing case for AutoVitals is the link between inspections and follow-up. Deferred work found during an inspection can feed reminders and campaigns, so the shop follows up on real recommendations instead of generic coupons. AutoVitals websites are mobile-first and SEO-optimized.
AutoVitals serves independent shops, fleets, tire shops and franchises. It does not publish prices, so you need a demo to get a quote.
What we like- Digital vehicle inspections, workflow management, CRM and websites from one vendor
- CRM includes automated reminders, loyalty rewards and email and text marketing
- Mobile-first, SEO-optimized websites
Watch out for- Pricing is not published
- Marketing features work best when you also use its DVI and workflow tools
#5AutoLeap
Best for: Shop management plus marketing services4.8/5 on
G2 (782 reviews, checked Oct 2026)
Visit autoleap.com
Starting price$179 per month (billed annually)
Free planNo
AutoLeap is a cloud shop management system with built-in customer tools, including Google reviews, reminders, live chat and payments. On top of the software, AutoLeap sells marketing services: SEO, website development, Google Ads management and social media marketing.
Shop management costs $179, $309 or $409 per month billed annually for Essentials, Pro and Elite, or $199, $349 or $449 per month billed monthly. There is a one-time setup fee and no free trial. AutoLeap AIR, an AI receptionist that answers calls when the front desk is busy, costs $99 per month.
AutoLeap fits a shop that wants to switch shop systems and hand off marketing to the same vendor in one move.
What we like- Shop management plans from $179 per month billed annually
- AutoLeap AIR AI receptionist answers calls
- Separate SEO, website, Google Ads and social media services
Watch out for- One-time setup fee and no free trial
- Marketing services are sold on top of the software
Starting priceSee website
Free planNo
Demandforce offers automotive digital marketing alongside its dental, medical and other industry products. For shops, it handles appointment and recall reminders, online booking, two-way text, email marketing, bulk text, postcards, review management and listing management.
The company highlights Tuffy Tire and Auto Care Centers, which reports more than 500 five-star reviews since switching to Demandforce. It integrates with leading automotive management systems so reminders can use real service history.
Demandforce does not publish prices. If you want reminders, reviews and postcards from one vendor without changing shop systems, it is worth a demo.
What we like- Automated appointment and service reminders, two-way text, email marketing and postcards
- Reputation and listing management
- Integrates with leading automotive management systems
Watch out for- Pricing is quote-only
- The platform serves many industries, so some features are not auto-specific
#7Birdeye
Best for: Multi-location reputation and AI agents4.7/5 on
G2 (4,264 reviews, checked Oct 2026)
Visit birdeye.com
Starting priceSee website
Free planNo
Birdeye is a reputation and customer experience platform with an automotive page aimed at repair groups and dealers. It covers reviews, listings, social, marketing automation, chat, appointments, reminders and surveys.
Birdeye now packages its tools as AI coworkers: Jay for marketing, Myna for front-desk operations and Robin for customer experience. For a group with several locations, that means one place to request reviews, keep listings accurate and answer messages across sites.
Birdeye does not publish prices on its pricing page. It is best for multi-location shop groups and franchises that need consistent reputation management across every location.
What we like- Reviews, listings, social and marketing automation in one platform
- AI coworkers for marketing, front desk and customer experience
- Built for multi-location brands
Watch out for- Pricing is quote-only
- More platform than a single shop usually needs
#8Podium
Best for: Dealership service departments4.5/5 on
G2 (2,155 reviews, checked Oct 2026)
Visit podium.com
Starting priceSee website
Free planNo
Podium is an AI messaging and lead platform with a strong focus on car dealerships. Its AI employee, Jerry, works sales and service leads, answers service calls and books appointments around the clock. Operator, an AI agent for general managers, turns dealership data into next steps.
For service departments, Podium can reduce missed calls and book more repair orders without adding front desk staff. It also handles reviews and text messaging.
Podium does not publish prices; you need to talk to sales for a plan. It fits dealerships and large service operations better than a two-bay independent shop.
What we like- Jerry AI answers service calls and books appointments 24/7
- Lead conversion included in every plan
- Trusted by 6,000+ dealerships
Watch out for- Focused on dealerships rather than independent shops
- Pricing requires a sales call
How we chose
We looked for tools that help auto repair shops attract and retain customers through booking, reminders, campaigns, reviews and websites. We read each vendor's homepage, product pages and pricing page in October 2026 and recorded published prices, plan contents, contract terms and trial policies.
We did not run campaigns on every platform, so the rankings reflect features, published pricing and fit for an independent shop. Tools with transparent pricing and an auto-repair focus rank higher than general platforms that quote on request.
How to choose auto repair shop marketing software
Start with your shop management system
The best marketing tools pull customer, vehicle and invoice data from your shop system. Check that the tool integrates with what you run today, or consider a shop system with marketing built in, such as Tekmetric or AutoLeap.
Decide between software and service
Self-serve tools such as Steer give you the platform and templates. Partners such as KUKUI and AutoLeap's marketing services also run your website, SEO and ads. Be honest about how much time your team has for marketing each week.
Measure car count, not clicks
Ask each vendor how it reports results. The useful numbers are booked appointments, returning customers and revenue from campaigns, not opens or impressions.
Read the contract
Some tools bill monthly with no commitment, while others require a 12-month agreement or a setup fee. Get the total first-year cost in writing before you sign.
Frequently asked questions
How much does auto repair marketing software cost?
Published prices in this guide range from $179 per month for AutoLeap shop management billed annually to $719 per month for a KUKUI bundle. Steer starts at $189 per month, and Tekmetric Marketing is $345 per month per shop on top of a Tekmetric plan.
What is the best marketing software for a small auto repair shop?
For most independent shops, Steer offers the best mix of booking, reminders, campaigns and reviews at a published price. If you already use Tekmetric, its marketing add-on is the simplest choice.
Do I need a separate website provider?
Not always. Steer, KUKUI, Tekmetric, AutoVitals and AutoLeap all offer websites, either included or as an add-on. Keeping the site with your marketing vendor makes online booking and tracking easier.
Which tools send service reminders automatically?
Steer, KUKUI, Tekmetric Marketing, AutoVitals, Demandforce and Birdeye all send automated reminders. The best results come from tools connected to your shop system, since they know each vehicle's service history.
Is there free auto repair marketing software?
None of the tools in this guide offer a free plan. Tekmetric offers free demos, and Demandforce runs a demo gift card offer, but you should expect a paid subscription.
Sources we checked (14)
- https://www.steercrm.com/pricing
- https://www.steercrm.com/
- https://www.kukui.com/plans
- https://www.kukui.com/
- https://www.tekmetric.com/pricing
- https://www.shopgenie.io/
- https://www.autovitals.com/
- https://www.autoleap.com/pricing
- https://www.autoleap.com/features/marketing
- https://www.demandforce.com/automotive/
- https://birdeye.com/automotive/
- https://www.birdeye.com/pricing/
- https://www.podium.com/industry/automotive/
- https://www.podium.com/pricing/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.