How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- AI visibility tools track how AI engines such as ChatGPT, Perplexity, and Google AI Overviews mention and cite your brand and your competitors in answers.
- Profound is the category leader by scale for enterprise analytics depth, while AthenaHQ offers the only free tier with wide engine coverage.
- Otterly starts at 29 dollars per month for 15 prompts, making it the cheapest serious entry point for budget monitoring.
- Scrunch is deliberately excluded from this list, since its homepage renders demo content about a fictional product rather than a real product site.
- AI answers vary with prompt wording, location, model version, and time, so track the same prompt set weekly and judge trends over months, not daily wiggles.
Quick comparison
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Starting priceSee website
Free planNo
What we like- Profound is the category leader by scale, offering deep AI search intelligence, crawler analytics, and enterprise security, with up to nine engines on Enterprise including Claude, Copilot, and DeepSeek. Published pricing in 2026 comparisons lists 99 dollars per month for ChatGPT only and 399 dollars per month for broader plans, while another source lists 30,000 dollars or more per year for enterprise programs, so enterprise pricing is effectively quote based. It suits Fortune 500 companies and agencies wanting one enterprise suite.
Watch out for- Enterprise pricing is quote based and high, with a free 7 day trial only. Recommendations are limited compared with execution focused tools, since Profound is measurement first and execution stays with the buyer. Smaller teams get better value from Otterly or Peec AI.
Starting priceSee website
Free planNo
What we like- Brandlight offers enterprise execution support with a prioritized action list, covering all four major LLMs with brand sentiment and narrative analysis. It suits enterprise CMO organizations buying through sales, with strong logos and an ads and commerce roadmap. Enterprise teams shortlist Brandlight for execution support, Profound for analytics depth, and AthenaHQ for engine coverage.
Watch out for- Pricing is undisclosed and custom enterprise, so budgeting requires a sales conversation. Depth is not publicly verifiable in current comparisons, since the product is demo gated. Smaller teams cannot evaluate it without an enterprise sales process.
Starting priceFree
Free planYes
What we like- AthenaHQ offers the only free tier with wide engine coverage, tracking up to 8 engines with citation level data, brand protection, and optimization workflows. Paid plans start at 295 dollars per month for self serve with 3,600 credits, and enterprise is custom. It suits self serve teams wanting attribution plus broad engines, with real revenue attribution rare in the category.
Watch out for- Paid pricing starts high for small teams, and the tool offers no bot log analytics. Execution is customer operated, so recommendations need an internal team to act on them. Credit based pricing needs careful prompt volume planning.
#4Peec AI
Best for: Marketing teams and agencies4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting price$95 per month
Free planNo
What we like- Peec AI offers clean daily tracking with unlimited users, multi market tracking, and UI captured citation data, starting at 95 dollars per month for 50 prompts across 3 engines. It suits marketing teams and agencies needing clean daily tracking, with three models per plan such as ChatGPT, Gemini, AI Overviews, AI Mode, or Copilot, and up to 13 engines on Enterprise. Self serve pricing from about 89 euros per month is also reported in a June 2026 review.
Watch out for- Peec AI is deliberately monitoring only, with no remediation and no crawler analytics. Engine coverage on lower plans is narrower than AthenaHQ or Profound. API access sits on Enterprise, limiting custom integrations for smaller plans.
#5Otterly.AI
Best for: Budget monitoring4.7/5 on
G2 (54 reviews, checked Oct 2026)
Visit otterly.ai
Starting price$29 per month
Free planNo
What we like- Otterly.AI is the cheapest serious entry point, starting at 29 dollars per month for 15 prompts across ChatGPT, AI Overviews, Perplexity, and Copilot, with Gemini, AI Mode, and Claude as add-ons. It suits solo founders and budget conscious teams needing a daily dashboard, with API and MCP access from 189 dollars per month. The Lite plan keeps costs low for small prompt sets.
Watch out for- Prompt volume is small at 15 prompts, so larger brands need higher tiers. Engine coverage is narrower than enterprise tools, and recommendations are limited. Teams needing execution support should pair it with a content tool.
#6
Semrush AI Visibility Toolkit
Best for: Semrush customers adding AI tracking
Visit semrush.com
Starting price$99 per month
Free planNo
What we like- Semrush AI Visibility Toolkit bundles AI tracking into the SEO suite, starting at 99 dollars per month per domain with 25 tracked prompts, or included in Semrush One from 199 dollars per month. It tracks ChatGPT, Google AI, Gemini, and Perplexity, and it suits teams already on Semrush who want SEO and AI visibility in one place. Only 1 domain is covered on Starter, so multi brand teams need higher tiers.
Watch out for- Engine coverage is narrower than dedicated visibility tools, with 2 to 3 engines in some comparisons. Recommendations are limited, and the per domain pricing adds up for multi brand portfolios. No crawler analytics are included.
Starting price$199 per month
Free planNo
What we like- Ahrefs Brand Radar offers large scale visibility research across hundreds of millions of existing prompts, tracking AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot, with Claude on custom prompts. AI index add-ons start at 199 dollars per month per platform or 699 dollars per month for all, with custom prompts from 50 dollars per month in some comparisons. It suits Ahrefs shops adding AI mention data to deep SEO research.
Watch out for- All in real cost is reported at 828 dollars or more per month in one 2026 comparison, so total cost exceeds the entry add-on price. The tool is monthly refresh and data only, with no Claude coverage listed in some comparisons. It suits research better than daily action workflows.
Starting price$800 per month
Free planNo
What we like- Evertune offers enterprise brand measurement at statistical scale, with the biggest prompt samples in the category and Pro pricing published at 800 dollars per month. It tracks all four major LLMs plus media monitoring, and it suits PR and communications teams needing statistically rigorous share of voice measurement. Recommendations are included, unlike some measurement only tools.
Watch out for- Pricing is enterprise grade at 800 dollars per month for Pro, with Enterprise custom. Measurement is first, so execution stays with the buyer. Smaller teams get better value from Otterly, Peec AI, or AthenaHQ free tier.
How we chose
We ranked tools on engine coverage, prompt volume, citation level data, competitor comparison features, recommendations, and published pricing. Tools earned credit for daily tracking, multi engine coverage, citation URLs, and action lists that turn gaps into fixes. We excluded Scrunch under the standing rule against listing unverified domains, since its homepage renders demo content about a fictional product. Figures come from published pricing and 2026 comparison reporting, and readers should confirm current terms directly, since prompt volumes, engine coverage, and prices change frequently, and some vendors gate pricing behind sales calls.
Start with your prompt volume and engine needs, not the entry price. Small teams with 15 to 50 prompts should pick Otterly or Peec AI, while enterprise teams needing thousands of prompts and statistical samples should pick Profound or Evertune. Next, check engine coverage honestly: ChatGPT only tracking misses Perplexity, Gemini, and AI Overviews, where competitors may win citations. Then decide between tracking only and tracking plus execution: monitoring only tools need an internal team to act, while Brandlight, AthenaHQ, and Evertune offer recommendations or action lists. Finally, verify outputs before acting, since AI answers vary with prompt wording, location, model version, and time, so track the same prompt set weekly, judge trends over months, and compare total cost for your prompt volume, not just entry price.
Frequently asked questions
What is AI visibility competitor analysis?
AI visibility competitor analysis tracks how AI engines mention and cite your brand versus competitors in answers, measuring share of voice, citation sources, and sentiment. It differs from SEO rank tracking, since AI answers cite different sources than search rankings reward.
What is the best AI visibility tool overall?
Profound suits enterprise analytics depth, Otterly suits budget monitoring at 29 dollars per month, and AthenaHQ suits teams wanting a free tier with wide engine coverage. The best tool depends on team size and whether you need tracking only or tracking plus execution.
How much do AI visibility tools cost?
From free with AthenaHQ, to 29 dollars per month for Otterly, 95 dollars for Peec AI, 99 dollars per domain for Semrush, 199 dollars for Ahrefs Brand Radar, 800 dollars for Evertune Pro, and custom pricing for Profound and Brandlight. Compare total cost for your prompt volume, not just entry price.
Why do visibility scores change day to day?
AI answers vary with prompt wording, location, model version, and time, so scores move even when nothing about your brand changed. Track the same prompt set weekly and judge trends over months, not daily wiggles.
Which tool has a free plan?
AthenaHQ is the only tool here with a free plan. Otterly, Peec AI, and Profound offer free trials in some guides, while Semrush offers a free tier for testing its toolkit.
Why is Scrunch not in this list?
Scrunch appears in some GEO guides, but its homepage renders demo content about a fictional product rather than a real product site, so it is excluded here under the standing rule against listing unverified domains, and buyers should verify any vendor homepage before relying on it.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.
Profound
Brandlight
AthenaHQ
Ahrefs Brand Radar
Evertune