How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Yext offers the widest listings network at over 200 publishers, but pricing varies by source and listings revert on cancellation.
- BrightLocal suits agencies showing clients what moved, with citation audits, rank tracking, and client reports in one platform.
- Birdeye leads on review volume, with real-time sync to Google, Facebook, Apple, Yelp, and Bing.
- Semrush Local fits teams already paying for Semrush, adding listings to an existing SEO suite.
- Whitespark sells local tools separately, which suits businesses that only need one piece, such as citation finding.
- Moz Local itself costs about $14 to $20 per location per month across published comparisons, covering 90-plus directories in the US, UK, and Canada only.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
Yext | Enterprise maximum coverage | See website | No |
BrightLocal | Agencies and multi-location brands | $39/month | No |
Birdeye | Review volume at scale | See website | No |
Semrush Local | Teams already on Semrush | $30/month | No |
Whitespark | Buying only the piece you need | $1/month | No |
Synup | Affordable multi-location management | $34.99/month | No |
Uberall | Enterprise location marketing | See website | No |
Google Business Profile | Single-location free control | Free | Yes |
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The best alternatives to Moz Local for business listings
#1Yext
Best for: Enterprise maximum coverage4.4/5 on
G2 (1,125 reviews, checked Oct 2026)
Visit yext.com
Starting priceSee website
Free planNo
Yext is the enterprise pick for brands needing maximum listings coverage. It connects to over 200 publishers, including Apple Maps, Bing, and Yelp, with real-time sync that updates listings in hours rather than the weeks aggregator-based tools can take. The knowledge graph centralizes business facts, and AI search optimization tools help brands appear in AI-driven local answers.
Pricing is the main complication: published comparisons list $199 per year per location, $449 per year for Essential, and roughly $499 per month for larger custom plans, so teams must request a quote for their location count. Listings revert on cancellation, since Yext does not own the listings it syncs, which is a key difference from tools that build permanent citations. Large brands with many locations or countries that need instant updates will find Yext worth it, while small businesses should compare BrightLocal first.
What we like- Over 200 publisher integrations
- Real-time sync
- Knowledge graph
- AI search optimization
- Global coverage
Watch out for- Pricing varies widely by source
- Listings revert on cancellation
- Enterprise pricing for large brands
- Limited rank tracking
#2BrightLocal
Best for: Agencies and multi-location brands4.6/5 on
G2 (230 reviews, checked Oct 2026)
Visit brightlocal.com
Starting price$39/month
Free planNo
BrightLocal suits agencies and multi-location brands that need to show clients what moved. It combines citation audits, a citation builder in 20 countries, geo-grid rank tracking, review monitoring, and client reports in one platform, which covers the full local SEO workflow beyond listings alone. Agencies use the white-label reports to prove value month after month.
Pricing starts near $39 per month in most published comparisons, with some listings showing $29 per month billed annually for one location and $41 per month for one location in others, so confirm the current rate for your location count. Citation building costs extra, from about $2 per citation in published comparisons, and live sync covers five platforms rather than the full network. Businesses that want audits, rankings, and citations together will find BrightLocal the most complete Moz Local alternative.
What we like- Citation audit plus builder
- Geo-grid rank tracking
- Client reports
- Review monitoring and generation on top plans
Watch out for- Live sync only on five platforms
- Citation building costs extra per citation
- Pricing varies by location count
#3Birdeye
Best for: Review volume at scale4.7/5 on
G2 (4,264 reviews, checked Oct 2026)
Visit birdeye.com
Starting priceSee website
Free planNo
Birdeye leads on review volume that a team cannot keep up with manually. It combines listings sync with review generation, monitoring, and responses at scale, plus messaging and surveys, with real-time sync to Google, Facebook, Apple, Yelp, and Bing. The platform rates near 4.7 out of 5 in published comparisons, the highest on this list.
Pricing is quote-only, with estimates near $299 per month per location in some comparisons and higher custom plans for enterprises. That price suits multi-location brands where review volume drives revenue, but it is overkill for a single location that only needs listings. Reputation-focused businesses should test Birdeye first, while listings-only buyers should prefer BrightLocal or Whitespark.
What we like- Strongest review management plus listings
- Real-time sync to major platforms
- Messaging and surveys
- High user ratings
Watch out for- Quote-only pricing
- Estimated near $299 per month per location in some comparisons
- Review focus means listings depth varies
Starting price$30/month
Free planNo
Semrush Local suits teams already paying for Semrush SEO tools. It adds listings distribution, geo-grid map rank tracking, Google Business Profile management, and review management to the core Semrush suite, with an AI agent that runs listings tasks. That integration means local data sits beside organic rankings, backlinks, and site audits in one dashboard.
Pricing runs about $30 per month per location in published comparisons, on top of a Semrush core plan from $139 per month, with some comparisons listing $20 to $40 per location depending on tier. Auto-replies sit on Base and review generation on Pro, so feature access varies by tier. Teams not already on Semrush should not buy the suite for listings alone, but existing subscribers get strong value from the add-on.
What we like- Listings inside the Semrush suite
- Geo-grid map rank tracking
- AI agent runs listings
- Review auto-replies on Base
Watch out for- Needs a Semrush core plan from $139 per month
- Per-location cost adds up
- Listings are an add-on, not standalone
Starting price$1/month
Free planNo
Whitespark suits businesses that only need one piece of local SEO rather than a full suite. Citation Finder, Local Rank Tracker, and Reputation Builder sell separately, with citation cleanup as a done-for-you service per location. Citations built through Whitespark are permanent, unlike Yext synced listings that revert on cancellation, which matters for long-term local rankings.
Pricing is à la carte: GBP management from $1 per month per location, citation finder from about $33 per month, rank tracking from about $14 per month, and reputation builder near $79 per month per location in various published comparisons. That unbundling suits citation-led programs and businesses that already handle reviews elsewhere. Teams that want one dashboard for everything should prefer BrightLocal, while teams that want only citations should start with Whitespark.
What we like- Tools sold separately
- Citation finder plus done-for-you cleanup
- Ranking grids
- Reputation builder
- Permanent citations
Watch out for- GBP management basic at $1 per location
- Services priced per location
- Needs assembly into a full stack
Starting price$34.99/month
Free planNo
Synup suits small and mid-size businesses and agencies managing 20 or more locations on a budget. It offers listings distribution through APIs, review monitoring with replies and request campaigns, and social posting in one platform, with city-level rank tracking. That combination covers the core local workflow at a lower price than Birdeye or Yext.
Pricing starts near $34.99 per month per location in published comparisons, with other listings showing $49 per month for one location, so confirm the current rate for your location count. Listings depth is thinner than Yext 200-plus network, and the brand is smaller than BrightLocal or Semrush. Multi-location businesses that want affordable listings plus reviews will find Synup a practical Moz Local alternative.
What we like- Affordable multi-location management
- API distribution
- Review monitoring and replies
- Social posting included
Watch out for- Pricing varies by source
- Listings depth thinner than Yext
- Smaller brand than BrightLocal or Semrush
Starting priceSee website
Free planNo
Uberall suits enterprise location marketing, combining listings, reviews, and local pages in one platform for franchises and multi-location brands. It handles location data, review responses, and local social posting centrally, which helps franchise teams keep hundreds of locations consistent. The platform rates near 4.3 out of 5 in published comparisons.
Pricing is custom, with no public rate, and typical enterprise listings tools run $300 to $1,000 or more per month depending on location count and modules. Small businesses will overpay for enterprise features they do not need. Franchise and field teams that post for themselves across many locations will find Uberall the most complete enterprise Moz Local alternative.
What we like- Listings plus reviews plus local pages in one platform
- Enterprise location marketing
- Strong for franchises
Watch out for- Custom pricing only
- Enterprise focus means small businesses overpay
- Implementation takes time
#8
Google Business Profile
Best for: Single-location free control
Visit google.com
Starting priceFree
Free planYes
Google Business Profile is the free native tool for a single location, and every business should claim it regardless of other tools. It offers direct control over the Google listing, including posts, photos, review responses, and insights, with no third-party fees or sync delays. For a single-location business that only cares about Google, it may be the only tool needed.
The limits are scale and distribution: there are no bulk tools for many locations, no citation distribution to other directories, and every update is manual. Multi-location brands need a listings platform from this list alongside GBP, while single-location owners can run GBP alone and save the subscription. GBP is the baseline every Moz Local alternative should complement, not replace.
What we like- Free
- Direct Google control
- No third-party needed
- Posts, reviews, and insights included
Watch out for- Single listing only
- No multi-location bulk tools
- No citation distribution
- Manual work for every update
How we chose
We compared Moz Local alternatives on directory reach, sync speed, review tools, rank tracking, per-location pricing, and listing ownership. Moz Local itself costs about $14 to $20 per location per month across published comparisons, covers 90-plus directories in the US, UK, and Canada only, and offers listing sync with duplicate suppression but no geo-grid rank tracking. We therefore weighted network breadth against permanence: aggregator-based tools may take weeks to update, while direct API integrations update in hours, and Yext listings revert on cancellation while built citations stay. Prices come from vendor pages and published comparisons from 2026, and they change often, so confirm the current price before purchase.
How to choose the right Moz Local alternative
Start with location count, since entry price is where you land, not where you start, because per-location models scale with the number of sites you track. Single locations should test Google Business Profile plus BrightLocal or Whitespark, while enterprises with 50 or more locations should test Yext or Uberall for instant updates and bulk workflows. Agencies should test BrightLocal for client reporting and Synup for affordable multi-location management.
Next, check sync speed and ownership: direct API integrations update directories in hours, aggregator-based tools may take weeks, and Yext listings revert on cancellation while Whitespark and BrightLocal citations are permanent. Finally, match the columns you will actually measure to the job: geo-grid density if map-pack precision is the priority, listings coverage if consistency matters most, and review workflow if reputation is the lever.
Frequently asked questions
What is Moz Local?
Moz Local is a listing distribution tool that syncs business information to over 90 directories in the US, UK, and Canada, with duplicate suppression and review monitoring, starting near $14 to $20 per location per month.
Is there a free Moz Local alternative?
Google Business Profile is free for a single location with direct Google control. Whitespark offers GBP management from $1 per month per location, which is close to free for basic needs.
Which Moz Local alternative is cheapest?
Google Business Profile is free, and Whitespark tools start from $1 per month per location à la carte. Among full suites, BrightLocal near $39 per month and Synup near $34.99 per month per location are the cheapest published starting prices.
Does Yext own my listings?
No, Yext syncs listings to publishers but does not own them, so listings revert on cancellation. Tools that build citations, such as BrightLocal and Whitespark, create permanent citations that stay after cancellation.
Is BrightLocal better than Moz Local?
BrightLocal offers more than Moz Local, including citation audits, geo-grid rank tracking, and client reports, while Moz Local focuses on simple listing distribution. Agencies and multi-location brands usually prefer BrightLocal, while single-location owners may find Moz Local simpler.
Can I migrate listings from Moz Local?
Yes, most tools here import business data from existing listings and resync to their networks. Audit current listings first, fix duplicates, and keep Moz Local live until the new platform confirms distribution.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
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Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.