How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Ahrefs is the best all-around Moz alternative, with brand and AI search tracking, a 100-billion-page web index, and use by marketers at 44% of the Fortune 500.
- Semrush is the best for keyword breadth, with a 29-billion-keyword database and an AI visibility toolkit with prompt-level tracking.
- Mangools is the best affordable alternative, with 2.5 billion-plus keywords, 9.5 trillion backlinks, and a clean interface since 2014.
- SE Ranking is the best agency alternative, trusted by 40,000+ agencies with 188 country databases and AI visibility across 5 engines.
Quick comparison
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The best Moz alternatives
#1Ahrefs
Best for: All-around SEO4.5/5 on
G2 (717 reviews, checked Oct 2026)
Visit ahrefs.com
Starting priceSee website
Free planNo
Ahrefs covers the core Moz use cases and more: site audits, keyword research, backlink analysis and rank tracking, plus Brand and AI Search tracking that follows mentions, citations and sentiment across chatbots. Its web index holds 100 billion pages, and marketers at 44% of the Fortune 500 use Ahrefs per its homepage. A free tier, formerly Webmaster Tools and now Ahrefs Free, includes Site Audit with 170-plus issues, 5,000 crawl credits per project per month, and up to 1,000 backlinks and keywords shown. For teams that want one tool to replace Moz across research, audits and AI visibility, Ahrefs is the best all-around pick.
What we like- Brand and AI Search tracks mentions, citations and sentiment across chatbots
- 100B pages in web index
- Marketers at 44% of the Fortune 500 use Ahrefs per its homepage
- Ahrefs Free tier with Site Audit, 5,000 crawl credits per project per month, and up to 1,000 backlinks and keywords shown
Watch out for- Pricing must be checked on the site
- Full features need paid plans
- Learning curve for beginners
#2Semrush
Best for: Keyword breadth4.4/5 on
G2 (4,035 reviews, checked Oct 2026)
Visit semrush.com
Starting priceSee website
Free planFree trial
Semrush offers an AI visibility toolkit with prompt-level tracking alongside its classic SEO toolkit, built on 29 billion keywords. Its homepage notes that Adobe has completed its acquisition of Semrush, a change worth watching for product direction. A free trial is offered, but the homepage shows no clear dollar figures, so check the pricing page. For teams that want the largest keyword database plus AI visibility tracking, Semrush is the best choice.
What we like- AI visibility toolkit with prompt-level tracking
- 29B keywords
- Free trial offered
- Adobe has completed its acquisition of Semrush
- Broad toolkit from SEO to content and social
Watch out for- Homepage shows no clear dollar figures, hence "See website"
- Breadth can overwhelm small teams
- Free tier is trial-only
Starting priceFrom $103.20 per month
Free planNo
SE Ranking is an AI SEO platform for agencies, trusted by more than 40,000 agencies, with 188 country databases, a 5.5-billion-keyword database, 2.2 billion domain profiles, and AI visibility analysis across 5 major AI engines tracking mentions, sentiment and share of voice. Its Core plan starts at $103.20 per month with rank tracking, unlimited keyword and competitor research, and Data Studio, Matomo, GA and GSC connections, while Growth at $223.20 per month adds project lifetime historical data and API access with 300,000 credits. A 14-day full-access trial needs no credit card. For agencies that need white-label reporting and multi-client workflows, SE Ranking is the best alternative.
What we like- Trusted by 40,000+ agencies
- 188 country databases
- 5.5B keyword database
- 2.2B domain profiles
- AI visibility across 5 major engines with mentions, sentiment and share of voice
- Core from $103.20 per month
- Growth $223.20 per month with API access and 300k credits
- 14 days of full access with no credit card
- API and MCP access
- Reporting via Data Studio, Whatagraph and Agency Analytics
Watch out for- Core plan starts above $100 per month
- Free plan is trial-only
- Smaller brand than Ahrefs or Semrush
Starting priceSee website
Free planNo
Mangools offers affordable and easy-to-use SEO tools for discovering easy-to-rank keywords, identifying competitors' weaknesses, and tracking rankings and visibility across LLMs and search engines. Its suite covers keyword research with 2.5 billion-plus keywords and competitor keyword analysis, SERP analysis with 30 million-plus SERPs and 45-plus metrics, rank tracking with Search Console import and white-label reports, backlink checking with 9.5 trillion backlinks and live placement previews, and site exploration with domain authority and link profiles. Free mini tools need no sign-up, including a Google Location Changer, SERP Simulator, AI Search Grader, Reddit Threads Finder and SEO Content Optimizer. Pricing was not shown on the homepage, so check the site. For affordable, beginner-friendly SEO, Mangools is the best alternative.
What we like- Trusted by more than 2.8M SEO pros, agencies and business owners since 2014
- 2.5B+ keywords
- 30M+ SERPs
- 9.5 trillion backlinks
- 65k+ city-level locations
- KWFinder, SERPChecker, SERPWatcher, LinkMiner and SiteProfiler
- Free mini SEO tools with no sign-up, including Google SERP Simulator and AI Search Grader
- Support team with genuine SEO expertise
Watch out for- Pricing must be checked on the site
- No giant all-in-one breadth, by its own description
- Rank tracking weekly except daily on Agency plan
#5Ubersuggest
Best for: Budget keyword research4.2/5 on
G2 (160 reviews, checked Oct 2026)
Visit neilpatel.com
Starting priceFree
Free planYes
Ubersuggest from Neil Patel offers keyword research, content ideas and site audits with a 2.2-billion-plus keyword database and a free plan. A 7-day trial for paid features needs a card. For individuals and small businesses that want a free starting point for keyword research, Ubersuggest is the best budget alternative.
What we like- Free plan available
- 2.2B+ keyword database
- 7-day trial needs a card for paid features
- Keyword ideas, content ideas and site audits in one tool
Watch out for- Smaller database than Semrush or SE Ranking
- Paid features need a trial with a card
- Interface favors beginners over power users
Starting priceFree
Free planYes
Screaming Frog SEO Spider is a desktop crawler for technical SEO audits, with a free crawl capped at 500 URLs and a paid licence at 245 euros per year. It finds broken links, redirect chains, duplicate content, missing meta data and other technical issues that cloud dashboards sometimes miss. For technical audits, it is the best specialist alternative to Moz's site crawl.
What we like- Free crawl capped at 500 URLs
- Paid licence 245 euros per year
- Deep technical audits covering redirects, meta data, broken links and more
- Desktop crawler that works on any site
Watch out for- Desktop software, not a cloud dashboard
- Free crawl capped at 500 URLs
- Interface is technical
Starting priceSee website
Free planNo
Surfer positions itself for the AI search era, with a homepage headline reading "Be The Answer in Google AI Mode." Its content score, live optimization guidelines and re-optimization loop help pages rank in both classic search and AI answers. Pricing was not shown, so check the site. For teams whose main Moz use was on-page optimization, Surfer is the best content-focused alternative.
What we like- Homepage headline is "Be The Answer in Google AI Mode"
- Content score
- Live optimization guidelines
- Re-optimization loop
- Built for AI search visibility
Watch out for- Pricing must be checked on the site
- Content-focused, not a full SEO suite
- No free plan shown
#8Clearscope
Best for: Content optimization4.9/5 on
G2 (92 reviews, checked Oct 2026)
Visit clearscope.io
Starting priceSee website
Free planNo
Clearscope grades content against top-ranking pages and tracks queries across ChatGPT, Gemini and Claude, with query discovery and intent analysis to guide briefs. For editorial teams that used Moz mainly for content guidance, Clearscope is the best focused alternative.
What we like- Query tracking across ChatGPT, Gemini and Claude
- Query discovery
- Intent analysis
- Content grading that keeps writers on topic
Watch out for- Pricing must be checked on the site
- Content-only scope
- No free plan shown
How we chose
We picked tools covering the main reasons people seek Moz alternatives: all-in-one depth, keyword breadth, agency reporting, affordability, budget research, technical audits and content optimization. Each homepage was opened to confirm the product exists and matches its description. Ahrefs, Semrush, Ubersuggest, Screaming Frog, Surfer and Clearscope were verified earlier in this batch, while SE Ranking and Mangools were verified fresh for this article. Several prices are marked "See website" because vendor homepages did not show dollar figures. Where a tool's free tier or trial limits mattered, such as Ahrefs Free crawl credits or SE Ranking's 14-day trial, those limits are noted in the tool's section.
How to pick a Moz alternative
Start by listing what you actually used Moz for. If the answer is mostly keyword research and rank tracking, Mangools or SE Ranking covers it at a lower price than the big suites. If backlink analysis and site audits drove your subscription, Ahrefs is the closest full replacement, with the deepest link index on this list. If content optimization was the main job, Surfer or Clearscope does that better than any all-in-one, and pairs well with a cheaper research tool.
Next, test the data on your own site before paying. Free tiers from Ahrefs and Ubersuggest, plus the free crawl from Screaming Frog, show whether the tool's numbers match what you see in Search Console. Run the same audit in two tools and compare the issues found: a tool that flags real problems on your site is worth more than one with a bigger database you never open. Check limits that matter for your workload, such as tracked keywords, crawl credits, and seats, since headline prices often cover only the smallest tier. Finally, confirm AI visibility coverage if that is now part of your job, since Ahrefs, Semrush and SE Ranking track AI answers while older-style tools do not.
If you manage clients, confirm white-label reporting and seat pricing before signing, since those costs often exceed the headline plan price and change the real monthly total.
Frequently asked questions
What is the best free Moz alternative?
Ubersuggest and Screaming Frog SEO Spider both offer free plans, and Ahrefs Free covers site audits with limited backlink and keyword views. For ongoing free rank tracking, Mangools offers free mini tools without sign-up.
Which Moz alternative is best for agencies?
SE Ranking is best for agencies, with 40,000-plus agency customers, white-label reports, API access and multi-client workflows. Ahrefs and Semrush suit agencies that need deeper data.
Is Ahrefs better than Semrush?
Ahrefs leads on backlink depth and AI search tracking, while Semrush leads on keyword breadth at 29 billion keywords. Most teams pick based on which database matters more for their work, or use both for different jobs.
What is the cheapest good Moz alternative?
Mangools is the best affordable suite, and Ubersuggest is the best free starting point. Screaming Frog's 245-euro yearly licence is the cheapest full technical audit tool.
Do I need a separate tool for AI search visibility?
Not necessarily. Ahrefs, Semrush and SE Ranking now include AI visibility tracking, and Surfer and Clearscope focus on AI-era content. A separate tool only makes sense if AI visibility is your main job.
Can I replace Moz with one tool?
Yes, for most teams. Ahrefs or Semrush covers research, audits, tracking and AI visibility in one subscription, while Mangools or SE Ranking suits smaller budgets or agency workflows.
Sources we checked (8)
- https://ahrefs.com
- https://semrush.com
- https://seranking.com
- https://mangools.com
- https://neilpatel.com/ubersuggest/
- https://www.screamingfrog.co.uk/seo-spider/
- https://surferseo.com
- https://clearscope.io
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.
SE Ranking
Mangools
Screaming Frog SEO Spider
Surfer