White label SEO reporting tools are software platforms that pull ranking, traffic, and backlink data into dashboards and PDF reports carrying your agency's logo and colors instead of the vendor's. The best options, AgencyAnalytics, SE Ranking, and Whatagraph among them, automate the data pulls and cut hours off reporting week. Look for genuine branding depth, automatic integrations, and clear pricing before you commit to one.
This guide covers nine tools worth considering, what each one actually does versus what it claims, real pricing where we could verify it, and the criteria that matter more than a features checklist. A few of these tools also show up in our own guide to what to include in SEO reports for clients, which covers the report content side rather than the software.
What is white label SEO reporting software?
White label SEO reporting software is a platform that connects to your data sources, such as Google Search Console, GA4, and a rank tracker, then presents that data in a dashboard or PDF branded entirely as your agency's own. The client never sees the tool's name or logo. Some, like SE Ranking and Semrush, bundle reporting on top of an SEO suite you already use for research. Others, like AgencyAnalytics and Whatagraph, are built purely as a reporting layer that sits on top of tools you already pay for.
How much does white label SEO reporting cost?
Dedicated reporting platforms like AgencyAnalytics start around $20 per client per month, while all-in-one SEO suites with reporting built in, such as SE Ranking and Semrush, generally start higher, in the $100 to $270 a month range for the core plan, sometimes with white-label reporting sold as a separate add-on rather than included. Local SEO specialists like Whitespark and BrightLocal often price per client or location instead of a flat agency tier. Always check whether the plan you are quoted actually includes white-label branding, since several vendors sell it as an upgrade.
What should you look for in a white label SEO reporting tool?
Four things separate a tool that saves hours from one that just adds another login: how deep the branding actually goes, how many data sources connect without manual export, whether reports send themselves on a schedule, and whether the pricing model fits how many clients you have today, not just at scale.
Also check whether clients get a live login or only a static PDF. A live dashboard cuts down the "can you send me an update" emails between report cycles, which matters more as your client count grows.
9 best white label SEO reporting tools for agencies in 2026
1. AgencyAnalytics
AgencyAnalytics was built specifically for agency reporting rather than as an SEO tool that added white-label features later. It connects to 85+ integrations, including Google Search Console, GA4, Semrush, and Ahrefs, and turns that data into dashboards you brand with your own logo, colors, and a custom domain. The Core plan runs $20 per client per month, billed annually, with custom Enterprise pricing above 25 clients. Rank tracking and an AI visibility tracker are priced as separate add-ons rather than bundled in. Best for: agencies that report across SEO, PPC, and social from one dashboard and want per-client pricing that scales with them.
2. SE Ranking
SE Ranking bundles rank tracking, site audits, backlink monitoring, and keyword research into one subscription, so you are not paying for a research tool and a reporting tool separately. The Core plan starts at $103.20 a month billed annually. White-label reporting with a custom domain, unlimited scheduled reports, and client-facing seats is not automatic, though: it sits behind the Agency Pack add-on, an extra $69 a month. Factor that into the real price before comparing it to a dedicated reporting tool. Best for: agencies that want research and reporting in one login and don't mind an add-on fee for white-labeling.
3. Whatagraph
Whatagraph doesn't crawl sites or track rankings itself. It's a reporting layer that pulls from Semrush, Ahrefs, Google Analytics, and dozens of other sources and turns them into branded dashboards and scheduled reports with a custom report domain. Agencies that already pay for an SEO platform and just want cleaner client delivery tend to reach for this instead of adding a second all-in-one suite. Plans start around $199 a month billed annually (check current pricing), which sits above AgencyAnalytics for a small client roster. Best for: agencies with polished, multi-channel reports as the priority over SEO data collection.
4. Semrush (My Reports)
If your team already researches keywords, audits sites, and tracks competitors in Semrush, My Reports lets you build white-label PDF and dashboard reports without exporting data anywhere else. It's an add-on to a core Semrush plan, priced separately at roughly $10 to $20 a month, while the core plans themselves run from about $140 to $270 a month depending on tier (check current pricing). The reporting is capable, but you are paying for a full SEO suite to get it, which is a poor fit if reporting is the only feature you actually need. Best for: teams already standardized on Semrush for research.
5. DashThis
DashThis reads more like a general marketing dashboard builder than an SEO-specific tool: 50+ templates, drag-and-drop widgets, and 34+ integrations spanning SEO, PPC, and social in one view. White-label branding is not available on the entry tier. It requires stepping up to the Professional plan, which sources put somewhere between $135 and $159 a month (check current pricing), so budget for that jump if branding is the reason you're buying. Best for: teams that want a fast dashboard builder across multiple marketing channels, not just SEO.
6. Moz Pro
Moz Pro covers keyword research, site audits, rank tracking, and backlink data at a lower price point than Semrush or Ahrefs, starting at $49 a month. The catch for this list: branded, white-label style reports are only available from the Medium tier up, around $179 a month, so budget for the higher plan specifically if client branding matters, not just SEO data. Best for: smaller agencies that want a lighter SEO suite than Semrush without giving up branded reporting entirely.
7. WebCEO
WebCEO was built for resellers rather than in-house teams. It bundles 23 SEO tools with fully white-labeled client portals, sub-account management for staff, a custom report builder, and API access, aimed at agencies that want to hand a client their own branded login rather than a static PDF. Agency Unlimited pricing starts around $99 a month (check current pricing), competitive given the portal and sub-account features included. Best for: agencies packaging and reselling SEO as a branded service under their own name.
8. BrightLocal
BrightLocal specializes in local search: rank tracking by ZIP code or radius, citation building and tracking, Google Business Profile audits, and review monitoring, all wrapped in white-label reports. If most of your client roster is multi-location or single-location local businesses rather than national brands, the local-specific data here goes deeper than what general SEO suites report on. Plans reportedly start around $29 a month and scale through the Manage and Grow tiers (check current pricing). Best for: agencies whose client base is mostly local, brick-and-mortar businesses.
9. Whitespark
Whitespark isn't a general SEO reporting platform. It's a set of focused local SEO products, Local Ranking Grids, Local Rank Tracker, and Local Citation Finder, each with white-label export options that let you show a client their visual ranking grid or citation profile under your own branding. Pricing is per client or per location rather than a flat agency plan, starting around $10 to $14 a month per product tier (check current pricing). Best for: agencies that want geogrid ranking visuals and citation-heavy reporting for local clients specifically.
Which white label SEO reporting tool is right for your agency?
The honest answer is that it depends on whether you already own an SEO suite or are buying reporting as a standalone layer. If you have no existing SEO platform and want research plus reporting in one subscription, SE Ranking or Semrush make sense despite the add-on pricing. If you already pay for Ahrefs or Semrush and just need cleaner, branded delivery, AgencyAnalytics or Whatagraph avoid paying twice for overlapping data. Local-only agencies are usually better served by BrightLocal or Whitespark than a generalist suite.
Internally, we run our own client reporting through RankPulse, which tracks traditional rankings and AI search visibility side by side rather than treating AI citations as an afterthought. It's not a resold, third-party white-label product like the tools above, it's how we report to our own clients, but the same principle applies to any tool you pick: a report that only shows blue-link rankings is already missing part of the picture in 2026.
White label SEO reporting tools comparison table
| Tool | Best for | Starting price | Standout feature |
|---|---|---|---|
| AgencyAnalytics | Multi-client, multi-channel reporting | $20/mo per client | 85+ integrations, full branding on entry tier |
| SE Ranking | All-in-one SEO suite plus reporting | $103.20/mo (+ $69/mo for white-label) | Rank tracking, audits, and backlinks in one login |
| Whatagraph | Polished multi-source dashboards | ~$199/mo (check current pricing) | Custom report domain, strong templates |
| Semrush (My Reports) | Teams already using Semrush | ~$140-270/mo + $10-20/mo add-on | Reports built from existing Semrush data |
| DashThis | Cross-channel dashboard building | ~$135-159/mo for white-label (check current pricing) | 50+ templates, 34+ integrations |
| Moz Pro | Lighter SEO suite with branded reports | $49/mo entry, $179/mo for branding | Simpler interface than Semrush or Ahrefs |
| WebCEO | Agencies reselling SEO services | ~$99/mo (check current pricing) | Fully white-labeled client portals, sub-accounts |
| BrightLocal | Local SEO agencies | ~$29/mo (check current pricing) | Local rank tracking, GBP audits, citations |
| Whitespark | Geogrid visuals and citation reporting | ~$10-14/mo per product (check current pricing) | Visual local ranking grids, per-location pricing |
Frequently asked questions
Can I use Google Looker Studio instead of a paid white label SEO reporting tool? Yes, and some agencies do. Looker Studio is free and fully customizable, and it can be white labeled with your own branding, but you build and maintain every connector and chart yourself. Paid tools like AgencyAnalytics or Whatagraph cost money specifically to skip that setup work and keep integrations updated automatically.
Do white label SEO reporting tools pull client data automatically, or do I still enter it by hand? The tools on this list connect directly to sources like Google Search Console, GA4, and your rank tracker, then refresh the numbers on a schedule without manual entry. What still takes human time is writing the summary and explaining what the numbers mean, which no tool automates well.
What is the difference between white label reporting and a white label SEO reseller program? White label reporting tools, the ones on this list, only rebrand the dashboard or PDF your agency delivers. A white label SEO reseller program goes further: a third-party vendor performs the actual SEO work, such as link building or content, under your brand, and you resell it as your own. The two are often combined but solve different problems.
Can clients log into a live dashboard, or do they only get PDF reports? Most tools on this list support both. AgencyAnalytics, SE Ranking, and WebCEO offer client login portals with a live, always-current dashboard, alongside scheduled PDF or slide exports for clients who prefer a static document. Whatagraph and DashThis lean more toward scheduled dashboard links than full client-login portals.
Which white label SEO reporting tool works best for a one-person agency or freelancer? AgencyAnalytics scales down cleanly since it bills per client rather than a flat agency fee, so a freelancer with three clients pays for three clients. Mangools and Moz Pro's lower tiers are also worth checking for solo operators watching every dollar, though branded reporting on Moz requires stepping up to its Medium plan.
Which white label SEO reporting tool is best for agencies that only serve local business clients? BrightLocal and Whitespark both specialize in local SEO data, including geogrid rank visuals, citation tracking, and Google Business Profile audits, that general SEO suites do not report on in the same depth. If most of your roster is single-location or multi-location local businesses, either beats a generalist tool on relevance.
How long does it take to set up white label reporting for a new client? Connecting the core data sources, Google Search Console, GA4, and a rank tracker, usually takes under an hour once you know the tool. Building the actual branded template, choosing widgets, and writing the first summary takes longer the first time, then drops to minutes per month once the template is reused across clients.
Can I switch white label SEO reporting tools without losing historical client data? The underlying data, rankings, traffic, backlinks, usually still lives in the original source, like Google Search Console or your rank tracker, so switching reporting tools does not delete that history. What you lose is the report archive built inside the old tool itself, so export past PDFs before you cancel a subscription.
Do white label SEO reporting tools include rank tracking, or do I need a separate tool? It depends on the category. All-in-one suites like SE Ranking, Semrush, and Moz Pro include their own rank tracking. Dedicated reporting tools like AgencyAnalytics, Whatagraph, and DashThis do not track rankings themselves and instead pull that data in from a separate rank tracker you connect.
Whichever tool you land on, the software only automates the pulling and formatting. The judgment calls, what to lead with, what to cut, and how to explain a dip, still come from a person. If you would rather have that reporting and the SEO work behind it handled as one system, our guides on white label link building and outsourcing link building cover the delivery side of the work these reports are built to show off, and you can book a free strategy call if you want a second opinion on your current stack.