An NPS of 45 is great. You have far more promoters than detractors, which signals strong loyalty.
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Net Promoter Score measures how likely your customers are to recommend you on a scale from -100 to 100. The formula is simple: NPS equals the percentage of promoters minus the percentage of detractors. The calculator above runs that math the moment you type in your three response counts, so you get your score and the percentages behind it without any spreadsheet work.
NPS comes from a single survey question: "How likely are you to recommend us to a friend or colleague?" answered on a 0 to 10 scale. You sort every response into three buckets, then run one subtraction.
Because the score runs from -100 to 100, the midpoint matters. Any score above 0 means you have more promoters than detractors, which is a healthy starting point. Above 30 is great, above 50 is excellent and above 70 puts you in world-class company. Below 0 means detractors outnumber promoters and you have a retention problem to fix.
Benchmarks shift by industry, so a score that looks average in one sector is strong in another. Software and consumer brands often post higher numbers than utilities or insurance. Compare yourself against direct competitors rather than a single universal figure, and watch your own trend over time, which tells you more than any one snapshot.
The fastest route to a higher score is reducing detractors, not just adding promoters. Close the loop: follow up with every detractor, find out what went wrong and fix it, then look for the issues that show up again and again in their feedback. Solving the most common complaint usually moves the score more than any single feature you could ship.
Happy customers are also a growth channel that reaches well beyond the survey. Promoters leave the reviews and referrals that build trust, and those same signals increasingly feed search and AI answers. If you want that goodwill to pull in new demand, request a free SEO audit and we will show you how to turn satisfied customers into rankings and citations.
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