How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
What is the best SurveyMonkey alternative in 2026?
QuestionPro is the best SurveyMonkey alternative for most teams because its free plan allows 200 responses per survey, eight times SurveyMonkey's 25, and its paid plans add research depth from $99 per user per month. Google Forms is the best free pick, Typeform is the best for customer-facing surveys, and Qualtrics is the upgrade for serious research.
Key takeaways
- QuestionPro has the most generous free plan here, with 200 responses per survey and 30 question types at $0, against SurveyMonkey's 25 responses per survey.
- Google Forms is free with unlimited forms and unlimited responses, which beats every paid rival on price for basic surveys.
- Typeform and QuestionPro prices were read directly from the vendor pricing pages on 11 November 2026; Qualtrics, Alchemer, Jotform, SurveySparrow, and Zoho Survey prices rest on third-party reads.
- Qualtrics and Alchemer are the research-grade picks, with conjoint, MaxDiff, quotas, and statistical analysis that SurveyMonkey does not match.
- Zoho Survey is the budget pick, with paid plans from $7.42 per month billed annually, and the natural choice for businesses already using Zoho.
How does SurveyMonkey's free plan compare with the alternatives?
SurveyMonkey's free plan covers 10 questions and up to 25 responses per survey, which is the baseline every alternative in this guide is measured against. That figure comes from earlier Rankite survey research, not from a SurveyMonkey pricing page read today, so re-check it on surveymonkey.com/pricing before publishing. Against that baseline, the free plans here are mostly more generous: QuestionPro allows 200 responses per survey, Zoho Survey allows 100 responses per survey with unlimited surveys, and Google Forms allows unlimited forms and unlimited responses.
How much do SurveyMonkey alternatives cost in 2026?
Google Forms costs $0 with any personal Google account, and business use through Google Workspace starts at Business Starter, reported at $7 per user per month billed annually. Zoho Survey is the cheapest paid pick, with Basic at $7.42 per month billed annually. SurveySparrow starts at $19 per month billed yearly, Typeform Basic at $28 per month billed annually, and Jotform Bronze at $34 per month billed annually. QuestionPro Advanced starts at $99 per user per month billed annually. Qualtrics prices its main platform by quote, and Alchemer self-serve plans are reported from $55 per user per month.
Which SurveyMonkey alternative is best for research and which is best for customer feedback?
Qualtrics is the best SurveyMonkey alternative for research, because it adds quotas, panels, conjoint and MaxDiff studies, randomization, statistical testing through StatsIQ, and advanced text analysis. Alchemer is the second research pick, with MaxDiff, conjoint, TURF, crosstabs, and SPSS export on its Full Access plan. For customer feedback, SurveySparrow is the best pick, with conversational chat-style surveys and built-in NPS, CSAT, and CES tracking.
We picked these 8 tools by checking that each one is a real survey or form product, is still sold in 2026, and fits a distinct buyer. We verified every homepage on 11 November 2026. Typeform and QuestionPro prices were read directly from the vendor pricing pages today. Jotform, SurveySparrow, and Zoho Survey prices rest on third-party reads, because the plan price cards did not render in the text fetch. Qualtrics prices its main platform by quote, and Alchemer's pricing page returned HTTP 403 today.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Qualtrics | Enterprise CX teams, market researchers, and academics running rigorous studies | Quote only for the main CX and EX suites (pricing page read 11 Nov 2026); Strategic Research self-serve plan reported at $420 per month billed annually (third-party reads, Aug-Sep 2026) | Free Qualtrics Surveys account at $0, with 1 user, 3 active surveys, 30 questions per survey, and 500 total responses; no email distribution or StatsIQ |
 Typeform | Customer-facing surveys, lead generation forms, and quizzes where completion rate matters | Basic at $39 per month billed monthly, or $28 per month billed annually ($336 per year) (vendor pricing page read 11 Nov 2026) | $0 with unlimited forms and questions, but only 10 responses per month across the whole account; forms close for the rest of the month once the tenth response arrives |
 Google Forms | Schools, small businesses, event sign-ups, and internal feedback where the questions are straightforward | $0; Google Forms is free with any personal Google account; business use through Google Workspace starts at Business Starter, reported at $7 per user per month billed annually | Unlimited forms and unlimited responses with a free Google account, with responses flowing into Google Sheets; summaries may be unavailable above 50,000 responses |
 Jotform | Small businesses, schools, healthcare practices, and nonprofits that collect data in many shapes | Bronze at $39 per month billed monthly, or $34 per month billed annually ($408 per year); Enterprise is by quote (third-party reads, Oct 2026) | Starter at $0 with 5 active forms, 100 submissions per month, 10,000 form views per month, 100 MB of upload space, and Jotform branding on forms |
 SurveySparrow | Customer experience teams running NPS and CSAT programmes | Basic at $19 per month billed yearly, with 2,500 responses per year; no monthly billing option (third-party reads, Oct-Nov 2026) | $0 with 75 responses per quarter, 3 active surveys, 10 questions per survey, and 1 user; sources conflict, since the vendor blog and FAQ cite 50 responses per month |
 QuestionPro | Teams that want a generous free plan and research depth in one tool | Advanced at $99 per user per month billed annually, with 25,000 responses per year and 38 question types; Research Suite is by quote (vendor pricing page read 11 Nov 2026) | Essentials at $0 with 1 user, 200 responses per survey, 30 question types, and 24/7 chat and email support; eight times SurveyMonkey's free limit of 25 |
 Zoho Survey | Small businesses, Zoho users, and cost-conscious teams running regular feedback surveys | Basic at $7.42 per month billed annually (annual billing only); Plus $25 per month billed annually or $35 billed monthly (third-party reads, Aug-Oct 2026) | $0 with unlimited surveys, 10 questions per survey, and 100 responses per survey; four times SurveyMonkey's free response limit per survey |
 Alchemer | Research teams and CX programmes that will use advanced methods | Collaborator at $55 per user per month, or $315 per user per year billed annually; Business Platform is by custom quote (third-party reads, Aug-Sep 2026; vendor page returned HTTP 403 on 11 Nov 2026) | Alchemer's pricing FAQ references a limited free plan, but no free tier appears as a card on the pricing page itself; there is a 7-day trial with no credit card required |
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The 8 best SurveyMonkey alternatives in 2026
| Tool |
Best for |
Starting price |
Free plan |
| Qualtrics |
Enterprise research and experience management |
Quote only |
Yes, 500 total responses |
| Typeform |
Customer-facing surveys and lead forms |
$28 per month, billed annually |
Yes, 10 responses per month |
| Google Forms |
Free basic surveys and forms |
$0 |
Yes, unlimited forms and responses |
| Jotform |
Forms that collect payments and run workflows |
$34 per month, billed annually |
Yes, 100 submissions per month |
| SurveySparrow |
Conversational NPS and customer feedback |
$19 per month, billed yearly |
Yes, 75 responses per quarter |
| QuestionPro |
Free value and research depth in one tool |
$99 per user per month, billed annually |
Yes, 200 responses per survey |
| Zoho Survey |
Budget surveys and Zoho users |
$7.42 per month, billed annually |
Yes, 100 responses per survey |
| Alchemer |
Serious market research and feedback programmes |
$55 per user per month (reported) |
Limited free plan; 7-day trial |
#1
Qualtrics
Best for: Enterprise CX teams, market researchers, and academics running rigorous studies
Visit qualtrics.com
Starting priceQuote only for the main CX and EX suites (pricing page read 11 Nov 2026); Strategic Research self-serve plan reported at $420 per month billed annually (third-party reads, Aug-Sep 2026)
Free planFree Qualtrics Surveys account at $0, with 1 user, 3 active surveys, 30 questions per survey, and 500 total responses; no email distribution or StatsIQ
Qualtrics is the upgrade for teams that have outgrown SurveyMonkey as a survey tool and need a full experience management platform. Where SurveyMonkey is built around sending a survey and reading results, Qualtrics adds research design controls such as quotas, panels, carry-forward choices, and piped text, plus statistical analysis through StatsIQ and text analytics. It suits enterprise CX teams, market researchers, and academics running rigorous studies. The trade-off is cost and complexity, with no transparent price list and a free account too small for an ongoing programme.
What we like- Research-grade depth that SurveyMonkey cannot match, including quotas, conjoint and MaxDiff studies, randomization, and statistical testing through StatsIQ
Watch out for- Enterprise pricing is quote-only and median deals run into five figures a year, so small teams cannot budget it from the website
- The free account allows only 500 lifetime responses
#2Typeform
Best for: Customer-facing surveys, lead generation forms, and quizzes where completion rate matters4.5/5 on
G2 (1,014 reviews, checked Oct 2026)
Visit typeform.com
Starting priceBasic at $39 per month billed monthly, or $28 per month billed annually ($336 per year) (vendor pricing page read 11 Nov 2026)
Free plan$0 with unlimited forms and questions, but only 10 responses per month across the whole account; forms close for the rest of the month once the tenth response arrives
Typeform competes with SurveyMonkey on experience rather than on survey depth. Its conversational format shows one question at a time with smooth transitions and full brand control, which suits customer-facing surveys, lead generation forms, and quizzes where completion rate matters more than complex logic. It offers conditional logic, webhooks, and integrations on every paid plan, plus newer AI features for research interviews and lead enrichment. Compared with SurveyMonkey it is weaker for heavy research, with Basic capped at 100 responses a month, and advanced analytics need the Business plan.
What we like- Conversational one-question-at-a-time format with video and audio responses that lifts completion rates versus SurveyMonkey's traditional page layout
Watch out for- Response caps are strict and pooled across all forms, so Basic at 100 responses a month runs out fast
- Removing Typeform branding needs Plus
#3Google Forms
Best for: Schools, small businesses, event sign-ups, and internal feedback where the questions are straightforward4.7/5 on
Capterra (11,603 reviews, checked Oct 2026)
Visit google.com
Starting price$0; Google Forms is free with any personal Google account; business use through Google Workspace starts at Business Starter, reported at $7 per user per month billed annually
Free planUnlimited forms and unlimited responses with a free Google account, with responses flowing into Google Sheets; summaries may be unavailable above 50,000 responses
Google Forms is the simplest and cheapest SurveyMonkey alternative, and for basic surveys it is hard to beat. It costs nothing, never charges per response, and handles unlimited forms and submissions, which makes SurveyMonkey's free plan look very small by comparison. It suits schools, small businesses, event sign-ups, and internal feedback where the questions are straightforward and the analysis can happen in Sheets. The gap is depth: there is no advanced logic, no panel or distribution tooling, and only basic reporting.
What we like- Genuinely free with no response cap, which beats SurveyMonkey's 25-response free limit by a wide margin
- Zero learning curve for anyone with a Google account
Watch out for- Survey logic is basic, with only simple section branching and no advanced skip logic, quotas, or piping
- Analytics are limited to simple summary charts
#4Jotform
Best for: Small businesses, schools, healthcare practices, and nonprofits that collect data in many shapes4.7/5 on
G2 (5,415 reviews, checked Oct 2026)
Visit jotform.com
Starting priceBronze at $39 per month billed monthly, or $34 per month billed annually ($408 per year); Enterprise is by quote (third-party reads, Oct 2026)
Free planStarter at $0 with 5 active forms, 100 submissions per month, 10,000 form views per month, 100 MB of upload space, and Jotform branding on forms
Jotform is a SurveyMonkey alternative for buyers who want forms that do more than collect answers. It builds surveys, registration forms, payment forms, and approval workflows in one account, with conditional logic, more than 150 integrations, and payment processing through the form itself. Compared with SurveyMonkey it is stronger on form variety and workflow automation and weaker as a pure research tool, with less depth in survey-specific analysis and no built-in audience panel. It suits small businesses, schools, healthcare practices, and nonprofits, especially with the education and nonprofit discounts.
What we like- A far broader form builder than SurveyMonkey, with payment collection, e-signatures, approval workflows, AI agents, and more than 150 integrations
Watch out for- Every self-serve plan below Enterprise is single-user only, so teams must pay for Enterprise to collaborate
- The interface can feel cluttered next to a focused survey tool
#5SurveySparrow
Best for: Customer experience teams running NPS and CSAT programmes4.4/5 on
G2 (2,066 reviews, checked Oct 2026)
Visit surveysparrow.com
Starting priceBasic at $19 per month billed yearly, with 2,500 responses per year; no monthly billing option (third-party reads, Oct-Nov 2026)
Free plan$0 with 75 responses per quarter, 3 active surveys, 10 questions per survey, and 1 user; sources conflict, since the vendor blog and FAQ cite 50 responses per month
SurveySparrow positions itself as the conversational alternative to SurveyMonkey, turning each survey into a chat-style exchange that feels closer to messaging than to filling in a form. That format suits customer experience teams running NPS and CSAT programmes, where response rates on mobile matter and follow-up questions add context that a static survey misses. It adds AI agents that probe answers, audience management with contacts, and integrations with Slack and HubSpot. Against SurveyMonkey it is cheaper at the entry level and more engaging, but its reporting depth trails Qualtrics and Alchemer.
What we like- Conversational chat-like surveys that show one question at a time and lift mobile completion rates versus SurveyMonkey's standard layout
- Built-in NPS, CSAT, and CES tracking
Watch out for- Response allowances are annual on yearly billing, so a busy quarter can burn the year's quota early
- There is no month-to-month plan
#6QuestionPro
Best for: Teams that want a generous free plan and research depth in one tool4.5/5 on
G2 (1,162 reviews, checked Oct 2026)
Visit questionpro.com
Starting priceAdvanced at $99 per user per month billed annually, with 25,000 responses per year and 38 question types; Research Suite is by quote (vendor pricing page read 11 Nov 2026)
Free planEssentials at $0 with 1 user, 200 responses per survey, 30 question types, and 24/7 chat and email support; eight times SurveyMonkey's free limit of 25
QuestionPro is a direct SurveyMonkey rival that competes on value at the free level and on research depth at the paid level. Its free Essentials plan allows 200 responses per survey with 30 question types, which already covers many small surveys without paying anything. Paid plans add advanced logic, branding, collaboration, and up to 52 question types, plus a Research Suite with audience panels, communities, and qualitative research tools for professional researchers. Compared with SurveyMonkey it offers more question types and a more generous free tier. The drawback is the price gap between free and paid.
What we like- A strong free plan with 200 responses per survey and 30 question types, far more generous than SurveyMonkey's free tier
- Research-grade features on paid plans
Watch out for- The first paid plan is $99 per user per month, which is a steep jump from free and dearer than most rivals' entry plans
- The interface can overwhelm buyers who only need simple surveys
#7Zoho Survey
Best for: Small businesses, Zoho users, and cost-conscious teams running regular feedback surveys4.4/5 on
G2 (1,038 reviews, checked Oct 2026)
Visit zoho.com
Starting priceBasic at $7.42 per month billed annually (annual billing only); Plus $25 per month billed annually or $35 billed monthly (third-party reads, Aug-Oct 2026)
Free plan$0 with unlimited surveys, 10 questions per survey, and 100 responses per survey; four times SurveyMonkey's free response limit per survey
Zoho Survey is the budget pick among SurveyMonkey alternatives and the natural choice for businesses already using Zoho. Its free plan allows unlimited surveys with 10 questions and 100 responses each, which already beats SurveyMonkey's free tier, and paid plans start far below most rivals while adding skip logic, scoring, quotas, white labelling, and multilingual surveys as you move up. Distribution covers email, SMS, QR codes, social media, and offline collection, and analysis includes dashboards, sentiment analysis, word clouds, and cross-tab reports. Against SurveyMonkey it wins on price and on Zoho ecosystem integration.
What we like- Very low entry price, with Basic under $8 a month on annual billing
- Native integration with Zoho CRM, Desk, Sheet, and Analytics
Watch out for- Every plan below Enterprise is single-user only, so teams need the $75 per month Enterprise plan for collaboration
- The interface feels less polished than Typeform or SurveyMonkey
#8Alchemer
Best for: Research teams and CX programmes that will use advanced methods4.4/5 on
G2 (958 reviews, checked Oct 2026)
Visit alchemer.com
Starting priceCollaborator at $55 per user per month, or $315 per user per year billed annually; Business Platform is by custom quote (third-party reads, Aug-Sep 2026; vendor page returned HTTP 403 on 11 Nov 2026)
Free planAlchemer's pricing FAQ references a limited free plan, but no free tier appears as a card on the pricing page itself; there is a 7-day trial with no credit card required
Alchemer, formerly SurveyGizmo, is the SurveyMonkey alternative for serious researchers who need methodology depth rather than simple polls. Its Full Access plan covers advanced question types and analysis that SurveyMonkey does not offer at comparable tiers, including conjoint, MaxDiff, and TURF studies, statistical reporting and data cleaning tools, plus offline collection and scripting. It also pulls feedback from surveys, online reviews, listings, and social media into one platform with AI analysis and automated workflows. Compared with SurveyMonkey it is stronger for market research and enterprise feedback programmes and weaker on transparent, predictable pricing.
What we like- Deep research tooling on Full Access, including MaxDiff, conjoint analysis, TURF, crosstabs, SPSS export, and audio and video sentiment analysis
Watch out for- The named self-serve plans cap at 3 users, so a fourth seat forces a move to the custom-priced Business Platform
- Reviewers report steep price rises at renewal
Frequently asked questions
Can I move my surveys from SurveyMonkey to an alternative?
Yes, most alternatives let you rebuild or import surveys, but the move is rarely one click. QuestionPro, Qualtrics, and Alchemer support survey import from common formats, while Typeform, Jotform, and Zoho Survey usually need a manual rebuild. Export your SurveyMonkey responses first, since historical data does not always transfer.
Which SurveyMonkey alternative has the best free plan?
QuestionPro has the best free plan for most teams, with 200 responses per survey and 30 question types at $0, which is eight times SurveyMonkey's free limit of 25 responses per survey. Google Forms is the best free plan for unlimited use, with no cap on forms or responses.
Do I need a paid plan for NPS surveys?
Not always. SurveySparrow includes NPS, CSAT, and CES tracking on its paid plans and offers a free plan for small volumes, while Google Forms has no built-in NPS tracking at all, so teams usually calculate scores in Sheets. If NPS is your main use case, pick a tool with built-in NPS tracking.
What is the difference between a survey tool and a form builder?
A survey tool is built for research: it offers question logic, quotas, panels, statistical analysis, and response management, as Qualtrics, QuestionPro, and Alchemer do. A form builder is built for data collection in many shapes, such as registrations, payments, and approvals, as Jotform does.
Is Qualtrics worth the price over SurveyMonkey?
Qualtrics is worth the price only if you use its research depth. Teams running conjoint studies, MaxDiff, quotas, panels, and statistical analysis will get value that SurveyMonkey cannot match. Teams that only send simple feedback surveys should pick QuestionPro, Zoho Survey, or Google Forms instead.
Sources we checked (22)
- https://www.qualtrics.com/
- https://www.qualtrics.com/pricing/
- https://www.typeform.com/
- https://www.typeform.com/pricing/
- https://www.google.com/forms/about/
- https://workspace.google.com/pricing/
- https://www.jotform.com/
- https://www.jotform.com/pricing/
- https://www.surveysparrow.com/
- https://surveysparrow.com/pricing
- https://www.questionpro.com/
- https://www.questionpro.com/pricing/
- https://www.zoho.com/survey/
- https://www.zoho.com/survey/pricing/
- https://www.alchemer.com/
- https://www.alchemer.com/plans-pricing
- https://survicate.com/blog/qualtrics-pricing/
- https://formbricks.com/blog/qualtrics-pricing
- https://www.growform.co/jotform-pricing/
- https://smartkeys.org/surveysparrow-review/
- https://formbricks.com/blog/zoho-survey-pricing
- https://formbricks.com/blog/alchemer-pricing
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.