How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- SE Ranking is the closest Serpstat replacement in shape and spirit: an all in one platform with strong rank tracking, generous keyword allowances, and agency reporting.
- Semrush and Ahrefs are the depth upgrades, with the largest keyword and backlink databases, at prices well above Serpstat's value positioning.
- Mangools, Ubersuggest, and SpyFu cover the budget end from 29 to 39 dollars a month, each with a different specialism.
- Serpstat's own draw was breadth per dollar, especially across regional Google databases, so check your markets' data depth before switching on price alone.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 SE Ranking | All in one value with agency reporting | $103 per month | No |
 Semrush | Deepest all round data | $139.95 per month | No |
 Ahrefs | Backlink index above all | $29 per month | Yes |
 Moz Pro | Authority metrics and friendly onboarding | $49 per month | No |
 Mangools | Keyword research for small teams | $29.90 per month | No |
 SpyFu | Competitor history, US market | $39 per month | No |
 Ubersuggest | Budget all in one for owners | $29 per month | Yes |
 Morningscore | Simple reporting for non specialists | $69 per month | No |
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The best Serpstat alternatives
#1SE Ranking
Best for: All in one value with agency reporting4.7/5 on
G2 (1,606 reviews, checked Oct 2026)
Visit seranking.com
Starting price$103 per month
Free planNo
What we like- SE Ranking matches Serpstat's formula most closely: rank tracking across search engines and locations, keyword research, site audits, backlink monitoring, and white label reports, priced for agencies rather than enterprises. Its current Core plan, about 103 dollars a month billed annually or 129 month to month, includes 10 projects and 2,000 tracked keywords, and recent plans add Google AI Overviews tracking and AI prompt monitoring that Serpstat's classic line up lacks. A 14 day trial lets you verify your markets' data before moving.
Watch out for- The 2026 plan rebuild put clear water between SE Ranking's price and Serpstat's cheapest tiers, so the smallest users pay more for the switch. Backlink data is competent rather than class leading. There is no free plan, and AI prompt allowances are capped per tier.
#2Semrush
Best for: Deepest all round data4.4/5 on
G2 (4,035 reviews, checked Oct 2026)
Visit semrush.com
Starting price$139.95 per month
Free planNo
What we like- Semrush is the data depth answer: one of the largest keyword databases in the business, strong across many countries, plus position tracking, audits, content marketing tools, PPC research, and AI visibility reporting. At 139.95 dollars a month it costs more than Serpstat's working tiers, and the difference buys breadth that research heavy teams use daily. Agencies standardize on it because clients recognize the reports and the hiring pool knows the tool.
Watch out for- Entry keyword tracking allowances are tight for the price, and the add on economy, extra projects, users, and toolkits, is where budgets go to grow. The interface demands training. For a small site in one market, most of what you pay for is database you never query.
#3Ahrefs
Best for: Backlink index above all4.5/5 on
G2 (717 reviews, checked Oct 2026)
Visit ahrefs.com
Starting price$29 per month
Free planYes
What we like- Ahrefs owns the backlink category outright, and its keyword explorer and site audit are first rank tools in their own right. The Starter plan at 29 dollars a month opens the door to solo operators, Lite at 129 covers working SEOs properly, and the free Webmaster Tools tier manages verified sites at no cost. Its 2026 addition of brand and AI search tracking closed the visibility gap that used to count against it in comparisons like this one.
Watch out for- Credit based limits apply across plans, so heavy research burns allowance in a way Serpstat's position check model did not. Rank tracking on lower tiers updates weekly rather than daily. There is no free trial of the paid suite, so the free tier has to carry the evaluation.
#4Moz Pro
Best for: Authority metrics and friendly onboarding4.3/5 on
G2 (608 reviews, checked Oct 2026)
Visit moz.com
Starting price$49 per month
Free planNo
What we like- Moz Pro brings the metrics clients quote, Domain Authority and Page Authority, with keyword research, rank tracking, crawl diagnostics, and the gentlest learning curve in professional SEO, at 49 dollars a month to start. Teams that hand reports to non technical stakeholders value how much teaching the product does. Mid tiers now include AI Overviews tracking and reasonable keyword allowances, and the company remains the category's educator, which shows in its documentation.
Watch out for- Moz's keyword and link indexes are smaller than Semrush and Ahrefs, noticeable in smaller markets and newer niches, the exact places Serpstat's regional databases were strong. Update frequencies lag daily trackers on lower plans. There is no free plan, only trials and a limited free account.
#5Mangools
Best for: Keyword research for small teams4.7/5 on
G2 (97 reviews, checked Oct 2026)
Visit mangools.com
Starting price$29.90 per month
Free planNo
What we like- Mangools bundles KWFinder with SERP analysis, tracking, backlink, and profiler tools behind the cleanest interface in SEO, from about 29.90 dollars a month billed annually. KWFinder's keyword difficulty scoring is trusted by bloggers and small teams choosing battles they can win, and the suite covers Serpstat's daily jobs for a one or two site operation without the platform weight. It is the switch for users who realize they used a fifth of Serpstat and want that fifth done beautifully.
Watch out for- Rank tracking updates weekly on the lower tiers, with daily reserved for the Agency plan. White label reporting is not an agency grade answer here. The backlink index is a partner's, thinner than Ahrefs for big competitive sets, and multi market agencies will outgrow the allowances.
#6SpyFu
Best for: Competitor history, US market4.6/5 on
G2 (518 reviews, checked Oct 2026)
Visit spyfu.com
Starting price$39 per month
Free planNo
What we like- SpyFu sells history: a decade of competitors' keyword rankings, ad copy, and estimated PPC spend, searchable without credit caps on paid plans from 39 dollars a month. For US market entry research, deciding which keywords a rival actually makes money on, nothing else here answers as directly. It pairs well with a tracker rather than replacing one, and sales teams use its data for prospecting beyond the SEO department.
Watch out for- SpyFu is research only: no site audit depth, no client reporting platform, and its strength fades outside the US and a few major markets. The interface feels its age. As a Serpstat replacement it covers one module superbly and the rest not at all, so budget for it as a second tool.
#7Ubersuggest
Best for: Budget all in one for owners4.2/5 on
G2 (160 reviews, checked Oct 2026)
Visit neilpatel.com
Starting price$29 per month
Free planYes
What we like- Ubersuggest covers keyword ideas, rank tracking, a site audit, and competitor overviews in language a business owner can act on, at 29 dollars a month with a limited free version for a few daily lookups. Its lifetime deal has historically made it the cheapest long term seat in the category. For the single site owner who used Serpstat lightly, it restores the essentials at the category's floor price.
Watch out for- Data depth and freshness trail the professional suites, and project and keyword caps on the entry plan arrive quickly. Agencies will not run client programs on it. Feature direction follows a marketing audience, so technical SEO depth stays shallow.
Starting price$69 per month
Free planNo
What we like- Morningscore translates SEO into business terms: it values your organic traffic in currency, tracks keywords, links, and site health, and presents progress as a score managers understand, from 69 dollars a month. For companies where the SEO report goes to an owner rather than a specialist, that translation is the product. It covers the core Serpstat jobs, research, tracking, audit, links, in a deliberately simplified form.
Watch out for- Simplification is a ceiling: advanced users hit the edges of its data and controls quickly, and its keyword databases are narrower than the research suites. No free plan. Per market pricing and allowances need checking for multi country work, where Serpstat's regional breadth was a strength.
How we chose
We compared all in one SEO platforms against the modules Serpstat is bought for: keyword research with regional breadth, rank tracking, site audit, and backlink analysis, plus the reporting agencies send clients. We favoured published pricing and current plan structures, noted where 2026 plan rebuilds changed the entry price, and wrote allowances into the entries because the metering model decides real cost. We excluded single purpose tools except where a specialism, SpyFu's history, directly replaces a Serpstat module for many users.
How to choose the right Serpstat alternative
Inventory your actual Serpstat use first. The platform sells breadth, and most accounts live in two modules. If those are rank tracking and reporting, SE Ranking is the natural home and the trial should mirror your live projects exactly, same keywords, same locations, so data differences show before you cancel. If the missing thing is research depth in your market, Semrush or Ahrefs, and the choice between them is keyword database versus backlink index. If the truth is that you over bought, Mangools or Ubersuggest will return money to the budget without losing the daily workflow.
Check your markets explicitly, because regional data is where these platforms differ most and where Serpstat earned loyal users outside the US and UK mainstream. Run your twenty money keywords for your hardest location in each finalist's trial and compare volumes and rankings against what you know to be true. Finally, export your tracking history before switching; no suite imports a rival's history in comparable form, and the record you lose is the baseline every future report is judged against.
Frequently asked questions
What is the closest alternative to Serpstat?
SE Ranking, in both shape and audience: an all in one platform with strong tracking allowances, audits, backlink monitoring, and white label reporting aimed at agencies and growing sites. Its 2026 plans cost more than Serpstat's value tiers, and in exchange they add AI search visibility features Serpstat's classic line up does not centre.
Which alternative has the best keyword data outside the US?
Semrush has the broadest international keyword databases among the general suites, and Ahrefs is close behind with strong coverage in most major markets. Serpstat's own strength in Eastern European and smaller regional databases means you should test your exact markets in a trial: for some smaller Google country databases, the incumbent data you are leaving is genuinely hard to replace like for like.
Are there free alternatives to Serpstat?
Partial ones. Ahrefs Webmaster Tools covers your own verified sites free, Ubersuggest has a limited free tier, and Google Search Console provides real ranking data for your properties at no cost. None replaces a full suite's competitor research and multi site tracking, which is what Serpstat's price buys.
How do position check limits differ between these tools?
Serpstat historically metered rank tracking in position checks, which rewards frequent checking of many keywords. Rivals meter differently: tracked keyword counts with set update frequencies at SE Ranking and Mangools, credits at Ahrefs, and project based allowances at Semrush. Convert your current usage into each finalist's unit before comparing prices, because the cheapest headline is often the most expensive allowance.
Does switching lose my rank tracking history?
Yes, in comparable form. Suites record positions in their own databases and do not import rivals' histories. Export Serpstat reports and raw data before cancelling, store them as your baseline, and expect the new platform's charts to begin at setup. Running both tools for one reporting cycle exposes counting differences while you still have both.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.