How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- An SEO reseller program lets your agency sell SEO you do not staff: the provider does the work under your brand, you set the client price and keep the difference.
- Prices reflect the lowest published wholesale cost, and most providers charge more for add-ons or higher-tier campaigns, with typical retail mark-ups of 50 to 100 percent.
- AgencyPlatform leads for data-rich reporting at $178 per location with a fully branded dashboard, while SEOReseller leads for turnkey packages at $499 per month.
- Most healthy agencies keep cost of delivery under 25 percent of the client retainer, so price one real client through the program, then check the margin left after account management time.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 AgencyPlatform | All-in-one SEO plus data-rich reporting | $178 per location | No |
 SEOReseller | Turnkey packages | $499 per month | No |
 The HOTH | On-demand links and content | $60 per order | No |
 Boostability | Scalable local SEO | $350 per month | No |
 DashClicks | Unified marketing portal | $300 per month | No |
 Vendasta | Marketplace plus AI tools | $250 per month | No |
 Semify | US collaborative SEO | $300 per month | No |
 HigherVisibility | Premium custom SEO | See website | No |
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We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best SEO reseller companies
Starting price$178 per location
Free planNo
AgencyPlatform suits agencies that win with data-rich reporting, offering a fully branded white-label dashboard, all-in-one SEO plus AEO (AI engine optimization) metrics, and a 24-hour branded portal. Guides list its starting price at $178 per location, with cancel-anytime terms, making it the most flexible reporting-led program in this list. Its dashboard depth helps agencies show clients exactly what was done and what changed, which reduces churn when rankings move slowly.
The per-location price adds up for multi-location clients, since each location bills separately, and its reporting depth needs learning time for new account managers. For agencies that sell on transparency and reporting, AgencyPlatform offers the strongest dashboard here.
What we like- Fully branded white-label dashboard
- All-in-one SEO plus AEO
- Cancel anytime
- Data-rich reporting
Watch out for- $178 per location adds up for multi-location clients
- Reporting depth needs learning time
Starting price$499 per month
Free planNo
SEOReseller suits consultants seeking set-and-forget fulfillment, with pre-built Bronze, Silver, and Gold playbooks, turnkey packages, and month-to-month terms. Guides list its starting price at $499 per month, with a basic white-label dashboard and strong local SEO depth that wins pure ranking battles, especially in contested niches. Its packaged approach suits consultants who want fulfillment handled without daily management.
The $499 starting price is higher than DashClicks or Vendasta SEO tiers, its dashboard is basic compared with AgencyPlatform, and package rigidity can limit custom campaigns. For consultants who want turnkey SEO packages with minimal management, SEOReseller offers the most packaged fulfillment here.
What we like- Pre-built Bronze, Silver, and Gold playbooks
- Turnkey packages
- Month-to-month terms
- Local SEO depth
Watch out for- $499 monthly starting price
- Basic dashboard compared with AgencyPlatform
- Package rigidity for custom needs
Starting price$60 per order
Free planNo
The HOTH suits project-based shops filling quick gaps, with on-demand links and content ordered like e-commerce products at $60 per order, plus pay-as-you-go terms with no contract. Its ordering speed suits agencies that need a specific deliverable, such as a link package or content piece, without committing to a monthly program, and its marketplace model lets shops mix and match services. Guides list its reseller platform with a dashboard in some comparisons, though others rate it as partial.
Per-order pricing adds up for ongoing campaigns, since monthly needs quickly exceed single-order costs, and it is project-based rather than full-service fulfillment. For shops that need quick, specific deliverables, The HOTH offers the most flexible on-demand ordering here.
What we like- Pay-as-you-go ordering
- On-demand links and content
- E-commerce-style ordering speed
Watch out for- Partial dashboard only
- Per-order pricing adds up for ongoing campaigns
- Project-based, not full-service
Starting price$350 per month
Free planNo
Boostability suits high-volume local providers, with scalable local SEO delivered through a 400-person assembly-line workflow and a LaunchPad white-label dashboard. Guides list its starting price at $350 to $600 per month, with a typical six-month run, making it the best option for agencies managing many small local clients at volume. Its assembly-line model keeps costs down for standardized local campaigns.
The six-month typical run means less flexibility than month-to-month programs, and its assembly-line model means less custom strategy for complex niches. For high-volume local providers that need scalable fulfillment, Boostability offers the best volume economics here.
What we like- Scalable local SEO with 400-person assembly-line workflow
- LaunchPad dashboard
- Volume pricing
Watch out for- $350 to $600 per month range
- Typical six-month run
- Assembly-line model means less custom strategy
#5DashClicks
Best for: Unified marketing portal4.7/5 on
G2 (245 reviews, checked Oct 2026)
Visit dashclicks.com
Starting price$300 per month
Free planNo
DashClicks suits multi-channel agencies needing a client hub, with a unified marketing portal, suite dashboard, CRM, and fulfillment marketplace in one platform. Guides list its SEO tier from $300 per month with month-to-month terms, while its platform plan costs $199 per month for Pro with all features, covering software only, with fulfillment services billed separately per service. Its flat platform rate wins on software cost below 20 clients, since Vendasta Professional costs about $4,788 per year for the same client count versus DashClicks $2,388.
The $199 platform price covers software only, so total cost includes fulfillment fees on top, and its breadth creates a learning curve for new agencies. For multi-service agencies that want one portal for clients, CRM, and fulfillment, DashClicks offers the most unified platform here.
What we like- Unified CRM plus fulfillment marketplace
- Suite dashboard
- Month-to-month terms
- Flat $199 platform plan
Watch out for- $199 platform covers software only, fulfillment billed separately
- SEO from $300 per month on top
#6Vendasta
Best for: Marketplace plus AI tools4.5/5 on
G2 (550 reviews, checked Oct 2026)
Visit vendasta.com
Starting price$250 per month
Free planNo
Vendasta suits firms bundling full digital stacks, with a marketplace plus AI tools, client app dashboard, and AI employee automation that lets agencies sell SEO alongside reputation, listings, and other services. Guides list its SEO tier from $250 per month plus a platform fee, with Essentials around $99 per month for 3 clients, Professional around $399 for 20 clients, and Premium around $999 for 200 clients, though Vendasta does not publish clean pricing on its site. Its G2 rating of 4.4 from more than 1,250 reviewers is the largest dataset in this category.
Its tiered pricing gets expensive fast if client packages are too small, contracts run one year in some comparisons, and onboarding costs $500 to $2,500. For firms that bundle full digital stacks and can mark up bundles 8 to 15 times, Vendasta offers the broadest marketplace here.
What we like- Marketplace plus AI tools
- Client app dashboard
- 4.4-star average from 1,250 plus G2 reviewers
- AI employee automation
Watch out for- Platform subscription plus marketplace costs
- One-year contract in some comparisons
- Onboarding $500 to $2,500
Starting price$300 per month
Free planNo
Semify suits teams wanting daily interaction and transparency, with a US-based collaborative team, agency portal dashboard, and daily stand-ups plus Kanban visibility into work. Guides list its starting price at $300 per month with month-to-month terms, and it suits agencies with 10 plus clients that want a partner team rather than a faceless fulfillment shop. Its collaborative model helps agencies understand exactly what is being done for each client.
The $300 starting price and 10-plus-client sweet spot mean smaller agencies may find lighter tools adequate, and its scale is smaller than Vendasta or Boostability. For agencies that value daily collaboration with a US team, Semify offers the most transparent partnership here.
What we like- US-based collaborative team
- Agency portal dashboard
- Daily interaction and transparency
- Month-to-month terms
Watch out for- $300 monthly starting price
- Suits agencies with 10 plus clients
- Smaller scale than Vendasta or Boostability
Starting priceSee website
Free planNo
HigherVisibility suits agencies with enterprise or YMYL (Your Money Your Life) clients that need premium custom SEO, with award-winning strategic depth and custom campaigns built for competitive or regulated niches. Guides list its pricing as quote only, about $1,000 plus per month, with a monthly retainer and reports-only dashboard rather than a full white-label portal. Its strategic depth suits clients whose rankings depend on expertise, authority, and trust signals rather than volume tactics.
Quote-only pricing slows comparison, and its reports-only dashboard offers less client-facing branding than AgencyPlatform or DashClicks. For agencies serving enterprise or YMYL clients that need premium strategy, HigherVisibility offers the deepest custom expertise here.
What we like- Premium custom SEO
- Award-winning strategic depth
- Suits enterprise and YMYL clients
Watch out for- Quote only, about $1,000 plus in guides
- Reports only, no full dashboard
- Monthly retainer terms
How we chose
We compared May 2026 white-label SEO reseller guides, checking starting wholesale costs, dashboard status, contract terms, and ideal fit. We favored programs with published wholesale rates and clear reseller models, and we flagged where guides conflict, such as LinkGraph at $250 bundle versus $549 per month, rather than inventing figures. We did not claim hands-on testing, and prices reflect lowest published wholesale costs, so confirm current rates before pricing clients.
Margin math that matters
Typical retail mark-ups range from 50 to 100 percent, so a $300 wholesale package resells at $450 to $600, while a $499 package resells at $750 to $1,000. Most healthy agencies keep cost of delivery under 25 percent of the client retainer: reselling a $99 per month managed service inside a $1,500 retainer leaves about 93 percent gross margin before account management, while reselling a $400 package inside the same retainer leaves about 73 percent. Price one real client through the program, then check the margin left after your account management time, since account management often costs more than fulfillment.
Dashboard versus fulfillment trade-offs
Dashboard-led programs like AgencyPlatform and DashClicks win on reporting and client transparency, while fulfillment-led programs like SEOReseller and Boostability win on ranking depth and volume. Marketplace programs like Vendasta win on breadth, letting agencies bundle SEO with reputation, listings, and AI tools, while specialist programs like HigherVisibility win on custom strategy for enterprise clients. Choose by whether your agency sells on reporting, rankings, breadth, or strategy, since no program leads on all four.
Contracts and churn protection
Cancel-anytime and month-to-month terms from AgencyPlatform, SEOReseller, DashClicks, and Semify protect agencies that need flexibility, while six-month runs from Boostability and one-year contracts from Vendasta suit agencies with stable client bases. Churn protection comes from reporting clarity and results, not contract length, so prioritize programs whose dashboards and reports keep clients informed. Avoid programs that contact your clients directly, since white-label privacy is the core promise of reselling.
Frequently asked questions
What is an SEO reseller program?
An SEO reseller program lets your agency sell SEO you do not staff: the provider does the work under your brand, you set the client price and keep the difference. White-label partners do the work invisibly inside your existing client relationships, with reports landing in your branded dashboard.
How much does an SEO reseller program cost?
Entry wholesale costs range from $60 per order for The HOTH to $178 per location for AgencyPlatform, $250 to $300 per month for Vendasta, DashClicks, and Semify, $350 to $600 for Boostability, and $499 for SEOReseller, with HigherVisibility quoted around $1,000 plus. Full-service fulfillment from some providers runs to $1,500 per month.
Is white-label SEO profitable for agencies?
Yes, when cost of delivery stays under 25 percent of the client retainer, since typical retail mark-ups run 50 to 100 percent. Margin depends on wholesale cost, account management time, and churn, so price one real client through the program before committing to a retainer price.
Can I start an SEO agency by reselling someone else's work?
Yes, many agencies start by reselling fulfillment while building their own team, since reselling lets you sell SEO without hiring specialists immediately. Disclose your model honestly to clients where required, and build account management skills, since client relationships remain your responsibility even when fulfillment is outsourced.
What should I check before choosing a reseller?
Check wholesale pricing, dashboard branding, contract terms, whether the provider contacts your clients, reporting clarity, and ranking depth in your niches. Price one real client, test reporting with a trial client, and confirm that reports and deliverables carry your brand, not the provider.
Sources we checked (10)
- https://www.agencyplatform.com
- https://www.seoreseller.com
- https://www.thehoth.com
- https://www.boostability.com
- https://www.dashclicks.com
- https://www.vendasta.com
- https://www.semify.com
- https://www.highervisibility.com
- https://azbigmedia.com/business/marketing/best-white-label-seo-reseller-programs/
- https://www.webdesign.org/9-best-seo-reseller-programs-white-label-services-agencies-trust-in-2026.24119.html
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.