How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- Siege Media and Page One Power are the safest established names, built on content and manual outreach rather than link schemes.
- Fat Joe suits teams that want simple per link ordering without a retainer, while LinkBuilder.io and uSERP fit SaaS and B2B brands.
- Method matters more than price. Services that earn placements through content and outreach protect you; services selling network links put your site at risk.
- Google treats links bought to manipulate rankings as spam. A service that promises a set number of high authority links at a fixed low price is describing exactly that pattern.
- No link building service can guarantee rankings, traffic, or revenue. Judge a service on the placements it earns and shows you, not on promises.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Siege Media | Content led link earning | See website | No |
 Page One Power | Manual outreach campaigns | See website | No |
 Fat Joe | Per link orders without a retainer | See website | No |
 LinkBuilder.io | SaaS and B2B link building | See website | No |
 uSERP | Digital PR for brands | See website | No |
 Stellar SEO | Custom outreach strategies | See website | No |
 Digitaloft | Digital PR campaigns | See website | No |
 Editorial.Link | Editorial placements for agencies | See website | No |
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The best SEO link building services
Starting priceSee website
Free planNo
Siege Media is a content marketing agency whose link building comes from assets: research studies, interactive tools, and graphics that publications want to cite. Instead of outreach for its own sake, the team creates something worth linking to and then promotes it. That model produces the kind of links Google wants to count, and Siege publishes case studies showing the placements its content earns.
The trade off is speed and price against safety and quality. Content led campaigns take months and cost more than per link services. Siege Media fits brands with a real content budget that want links they can defend in a manual review, and that can wait for compounding results.
What we like- Builds content designed to attract links
- Strong design and research team
- Works with known brands
- Transparent reporting
Watch out for- Premium pricing
- Content led timelines are slower than bought links
- Best fit is mid market and up
Starting priceSee website
Free planNo
Page One Power has run manual link building campaigns for more than a decade. Its model is prospecting, relationship building, and content placement on real sites, with strategies built per client rather than sold from a fixed menu. The company publishes its process and offers a link assessment before you commit.
The trade off is craft against predictability. Manual outreach does not deliver an exact link count on an exact date, and any service that promises that should worry you. Page One Power fits companies that want a long term outreach partner and accept that earned links arrive unevenly.
What we like- Manual, relationship based outreach
- Custom strategies per client
- Long track record
- Link assessments before campaigns
Watch out for- Quote based pricing
- Results vary by niche
- Outreach timelines depend on publisher response rates
Starting priceSee website
Free planNo
Fat Joe sells link building like a product catalogue: blogger outreach, niche edits, and content writing ordered per unit, with delivery windows stated up front. Agencies use it heavily because the white label reports drop straight into client decks. Pricing is published per product on the site, though it changes, so check the current rate card before ordering.
The trade off is convenience against control. A per link menu cannot match the fit of a custom campaign, and buyers must set their own quality bar on domain metrics and relevance. Fat Joe fits agencies and in house teams that know what a good placement looks like and want ordering without a retainer.
What we like- Order by the link or by the batch
- No long contract
- White label reports for agencies
- Fast turnaround on standard products
Watch out for- Productised outreach is less custom
- Quality varies by niche
- You choose metrics rather than strategy
Starting priceSee website
Free planNo
LinkBuilder.io specialises in software and B2B companies, where relevant placements are scarce and generic outreach fails. The team builds prospect lists inside the client's market and pitches content and resource placements by hand. Reports list the actual URLs earned, which is the minimum transparency you should accept from any service.
The trade off is specialisation against breadth. A consumer brand will find less fit here, and pricing is by consultation. LinkBuilder.io fits SaaS companies that need links from industry publications and product directories rather than general blogs.
What we like- Focus on SaaS and B2B niches
- Manual outreach only
- Reporting shows live placements
- Works month to month on many plans
Watch out for- Narrower niche focus
- Quote based pricing
- Smaller team than the big agencies
Starting priceSee website
Free planNo
uSERP runs digital PR: data studies, expert commentary, and stories pitched to journalists at large publications. Placements on high authority news and industry sites are the goal, and those are the links competitors cannot copy by ordering from a catalogue. The agency works mainly with funded startups and established brands.
The trade off is ceiling against floor. A strong campaign can earn coverage money cannot buy directly, and a weak story can earn little, so results vary more than with productised outreach. uSERP fits brands with a story, data, or experts to pitch, and the budget for campaign style work.
What we like- Digital PR campaigns aimed at major publications
- Works with funded startups and brands
- Combines content and outreach
Watch out for- Premium positioning and pricing
- Campaign results depend on story strength
- Not a fit for small local sites
Starting priceSee website
Free planNo
Stellar SEO builds custom campaigns rather than selling fixed packages, mixing manual outreach, guest content, and linkable assets based on an audit of the client's current profile. That audit first approach is a good sign: it means the plan responds to your gaps instead of selling inventory.
The trade off is tailoring against scale. A small custom shop cannot match the volume of a productised service, and timelines flex with publishers. Stellar SEO fits businesses that want a plan built around their market and are wary of one size packages.
What we like- Custom strategy per client
- Manual outreach and guest content
- Works with agencies and direct clients
- Strategy call before commitment
Watch out for- Quote based pricing
- Smaller team size
- Delivery pace follows publisher response
Starting priceSee website
Free planNo
Digitaloft is a digital PR agency known for creative campaigns: surveys, data stories, and visual pieces built to earn coverage and links from national publications. Its case studies show placements on major news sites, which is the top end of what link building can do when the idea is strong.
The trade off is creativity against consistency. Campaign PR is hit driven, so monthly link counts swing, and a UK team means calls sit early in the US day. Digitaloft fits consumer brands with the appetite for ideas led campaigns rather than steady drip placements.
What we like- UK based digital PR team with US campaign experience
- Creative campaign concepts
- Coverage in national media
- Clear case studies
Watch out for- Time zone gap for US clients
- Campaign pricing by quote
- Best results in consumer niches
Starting priceSee website
Free planNo
Editorial.Link sells placements that read as editorial content on established publications, aimed mostly at agencies that resell the service. Its pitch is quality control: real sites, real traffic, and content written for the placement rather than spun text.
The trade off is convenience against the same risk as any per placement model. You are still buying placements, so vet sample URLs against Google guidelines, check that sites have real audiences, and refuse anything from obvious link networks. Editorial.Link fits experienced agency buyers who will audit every delivered URL before reporting it to a client.
What we like- Sells editorial style placements on established sites
- Agency friendly ordering
- Quality filters stated up front
Watch out for- Per placement model needs careful vetting
- Pricing by quote or catalogue
- Fit depends on your niche
How we chose
We compared services on method first: manual outreach, content led earning, and digital PR rank above networks and automation. We checked that each service publishes its process and sample results, and we left out services known for private blog networks or guaranteed link counts. Pricing in this category is quote based, so we recorded See website rather than repeating old rate cards. We also weighed fit by buyer type, since the right service for a SaaS brand is rarely the right one for a local business.
How to choose a link building service
Read Google spam policies before you read any sales page. Links intended to manipulate rankings, including paid placements that pass ranking credit, breach those policies and can draw a manual action that wipes out your organic traffic. Then interview the service on method: ask how prospects are found, whether outreach is manual, and whether you approve target sites before placement. Require live URL reporting, since screenshots and domain lists hide weak placements. Start with a small test order or a short engagement, audit every delivered link for relevance, real traffic, and a natural anchor profile, and walk away from anyone who guarantees a ranking position, a traffic figure, or a fixed count of high authority links at a bargain price. Good link building is slow, reported plainly, and boring to describe. That is what safe looks like.
Frequently asked questions
How much do link building services cost?
Most established services work on retainers or quotes that start in the low thousands per month, while productised services sell placements per link. Any figure far below that, for links on strong sites, usually means network links, which carry penalty risk.
Are paid links against Google rules?
Links bought or sold to pass ranking credit breach Google spam policies unless they are marked with rel sponsored or nofollow. Earning coverage through content and PR is fine. Paying an agency for outreach labour is also fine; paying for the placement itself as a ranking signal is the risky part.
How long does link building take to work?
Expect months. New links need to be crawled and weighed, and rankings respond gradually. Services promising results in days are describing either paid placements or luck, and neither is a strategy you can defend.
What should a link report include?
The live URL of every placement, the target page it points to, the anchor text, and the date it went live. Check a sample yourself: the page should sit on a real site with a real audience, and the link should read naturally in context.
Can link building hurt my site?
Yes. Links from networks built to sell placements can trigger manual actions or algorithmic discounting, and recovery takes far longer than the campaign that caused it. Method checks before you buy are the cheapest protection you have.
Should I buy links or build content instead?
For most businesses, content that earns links is the safer long term spend, and services such as Siege Media and uSERP sell exactly that. Outreach services still help distribute that content. Pure placement buying is the model with the shortest shelf life.
Sources we checked (0)
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.