How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- AgencyZoom from $149 per month for 7 seats is the best insurance-specific sales and retention layer for personal lines agencies that already have an agency management system.
- HawkSoft suits multi-line agencies with deep carrier integrations, though guides conflict on price, near $94 per user per month in one guide versus near $250 per month quote-based in another.
- HubSpot and Zoho CRM suit growth-stage and budget agencies, with free CRM tiers and Starter pricing from $14 to $15 per seat or user per month in guides.
- Radiusbob is no longer sold to new customers in one guide, since AgencyBloc acquired it and folded its features into AgencyBloc AMS+, so this guide lists AgencyBloc AMS+ instead.
- An insurance CRM manages clients, leads, and sales activity, while an agency management system runs the whole agency, including policies, servicing, and accounting.
Quick comparison
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The best insurance crm software
Starting price$149 per month
Free planNo
AgencyZoom suits personal lines and captive or independent agencies that already have an agency management system and want a sales and retention layer on top. Its independent-agency plans combine lead management, sales tracking, activity reports, prospecting automation, and AMS integrations, while Growth adds renewal automation and two-way email and texting, and Pro adds referral tracking and producer referral sites.
Pricing runs $149 per month for Essential, $199 for Growth, and $349 for Pro, each with 7 seats in guides, and onboarding averages 2 to 4 weeks, not a guaranteed deadline. AgencyZoom expressly says it does not replace an AMS, and some AMS integrations may incur additional charges, so ask the vendor to demonstrate your exact connection. For P&C sales and retention, AgencyZoom is the best pick.
What we like- Best insurance-specific sales and retention layer for personal lines agencies
- Automated renewal workflows
- Tight Vertafore ecosystem with AMS integrations
Watch out for- $149 per month for Essential, $199 for Growth, and $349 for Pro, each with 7 seats in guides
- Does not replace an AMS
- Some AMS integrations may incur additional charges
Starting price$94 per user per month
Free planNo
HawkSoft suits multi-line agencies that need deep carrier integrations and a full agency management system beside CRM functions, with policy servicing, accounting, and carrier connectivity in one platform. Its established-agency focus suits firms with multiple lines and carrier relationships to manage.
Guides conflict on price, near $94 per user per month in one guide versus near $250 per month quote-based in another, so confirm the quote for your agency size and lines. For multi-line agencies with deep carrier needs, HawkSoft is the best pick.
What we like- Deep carrier integrations for multi-line agencies
- Strong for established property and casualty agencies
- Full agency management beside CRM functions
Watch out for- Guides conflict on price, near $94 per user per month in one guide versus near $250 per month quote-based in another, so confirm the quote
- Established-agency focus may exceed solo agent needs
Starting price$15 per seat per month
Free planYes
HubSpot suits growth-stage agencies that want marketing automation beside a free CRM, with website leads, email follow-up, and pipeline management in a polished interface. Its free CRM tier lets small agencies start without cost, and Starter pricing from $15 per seat per month in guides adds marketing automation.
You must set up your own fields for policy details and renewal dates, and you need a separate tool for commissions, since HubSpot is a general CRM, not an insurance-specific system. For growth-stage agencies that value marketing automation and ease of use, HubSpot is the best pick.
What we like- Marketing automation plus a free CRM tier
- $15 per seat per month Starter in guides
- Easiest to use in guides
- Strong for website leads and email follow-up
Watch out for- You must set up your own fields for policy details and renewal dates
- Needs a separate tool for commissions
- Insurance-specific workflows require customization
#4Zoho CRM
Best for: Budget agencies4.1/5 on
G2 (2,952 reviews, checked Oct 2026)
Visit zoho.com
Starting price$14 per user per month
Free planYes
Zoho CRM suits budget-conscious agencies that want the most customization at the lowest price, with a free tier for 3 users and paid plans from $14 per user per month in guides. Its flexibility suits agencies willing to build their own insurance fields, workflows, and renewal reminders.
It is a general CRM, not an insurance-specific system, so policy and renewal workflows need customization, and commissions need a separate tool. For budget agencies that value customization per dollar, Zoho CRM is the best pick.
What we like- Most customizable at the lowest price in guides
- Free for 3 users, then from $14 per user per month
- Strong for budget-conscious agencies
Watch out for- General CRM, not insurance-specific, so policy and renewal workflows need customization
- Advanced setups can feel complex
- Commissions need a separate tool
Starting price$25 per month
Free planTrial
Insureio suits life insurance agents, broker general agencies, and small teams, combining lead management, drop-ticket and e-app flows, marketing automation, and recruiting in one affordable package. Its life focus means quoting and case management fit life workflows out of the box, rather than needing customization.
Pricing runs $25 to $75 per month in guides, with a free trial only, and its life focus means property and casualty agencies should look elsewhere. For solo life insurance agents, Insureio is the best pick.
What we like- Built for life insurance agents
- Quoting plus case management
- Lead management, drop-ticket and e-app flows, marketing automation, and recruiting
- Affordable entry tiers for solos
Watch out for- $25 to $75 per month in guides
- Life-focused, so property and casualty agencies should look elsewhere
- User interface and ecosystem narrower than general CRMs
Starting price$109 per user per month
Free planNo
AgencyBloc AMS+ suits life and health agencies, Medicare agencies, IMOs, FMOs, and call centers, combining CRM with policy and commission management, workflows, and compliance tools in one platform. Its deep commission and downline tools suit distribution organizations that general CRMs cannot serve.
Guides conflict on price, near $70 to $109 per user per month quote-based in one guide versus $109 per user per month in another, and implementation may take time. Radiusbob, a popular budget option for life and health agents, is no longer sold to new customers in one guide, since AgencyBloc acquired it and folded its features into AgencyBloc AMS+, so AMS+ is the current path for that feature set. For life and health agencies, AgencyBloc AMS+ is the best pick.
What we like- CRM plus policy and commission management, workflows, and compliance tools
- Deep commission and downline tools for life and health distribution
- Scales well for agencies, IMOs, FMOs, and call centers
Watch out for- Guides conflict on price, near $70 to $109 per user per month, quote-based in one guide versus $109 per user per month in another
- Implementation may take time
- Quote-based pricing varies by agency
Starting priceSee website
Free planNo
Applied Epic suits large commercial brokerages and multi-line enterprise agencies that need industry-leading carrier connectivity and full agency management beside CRM functions. Its scale suits firms with many carriers, offices, and lines to manage in one system.
Pricing is contact only in guides, and enterprise implementation takes time and cost, so it is overkill for solo agents and small agencies. For large brokerages that need carrier connectivity at scale, Applied Epic is the best pick.
What we like- Industry-leading carrier connectivity in guides
- Suits large commercial brokerages and multi-line enterprise agencies
- Full agency management beside CRM
Watch out for- Contact for pricing in guides
- Enterprise implementation takes time and cost
- Overkill for solo agents and small agencies
#8Salesforce Financial Services Cloud
Best for: Enterprise insurers4.2/5 on
G2 (401 reviews, checked Oct 2026)
Visit salesforce.com
Starting price$300 per user per month
Free planTrial
Salesforce Financial Services Cloud suits enterprise insurers and large brokerages wanting deep customization, with a fully configurable, AI-powered platform and a broad ecosystem of integrations. Its flexibility suits organizations with dedicated administrators or consultants to configure it.
Guides conflict on price, near $300 per user per month in one guide versus $325 per user per month in another, so confirm the quote, and enterprise configuration needs skill or consultants. For enterprise insurers that need deep customization, Salesforce Financial Services Cloud is the best pick.
What we like- Fully configurable and AI-powered in guides
- Suits enterprise insurers and large brokerages wanting deep customization
- Broad ecosystem and integrations
Watch out for- Guides conflict on price, near $300 per user per month in one guide versus $325 per user per month in another, so confirm the quote
- Enterprise configuration needs skill or consultants
- Overkill for small agencies
How we chose
We started from what insurance CRM software must do well: track clients, leads, and sales activity, manage renewals, and connect with carriers and agency management systems where needed. We compared vendor pages and current 2026 guides, and we favored tools with verified 2026 pricing, insurance-specific workflows, and honest limits. We left out tools no longer sold to new customers, such as Radiusbob, tools with no verifiable pricing or insurance focus, and tools whose renewal workflows could not be traced. Prices here come from 2026 guides and vendor pages, and they vary by seats, lines, and plan, so confirm the quote before buying. A CRM manages clients, leads, and sales activity, while an agency management system runs the whole agency, including policies, servicing, and accounting, and usually includes CRM functions.
How to pick insurance CRM software
Start with your line of business and your agency size, not the feature list. A solo life agent, a personal lines agency, and a large commercial brokerage each need a different system, and the wrong fit wastes money on customization or overkill.
Match the system to your line
Personal lines agencies should pick AgencyZoom for sales and retention or HawkSoft for multi-line management. Life and health agencies should pick Insureio for solos or AgencyBloc AMS+ for commission and downline depth. Large commercial brokerages should pick Applied Epic or Salesforce Financial Services Cloud.
Decide whether you need an AMS too
If you already have an agency management system and want a sales and retention layer, pick AgencyZoom. If you want the management system and a comparative rater in one product, pick a full AMS such as HawkSoft, AgencyBloc AMS+, or Applied Epic. If you pick a general CRM such as HubSpot or Zoho, budget for separate policy, renewal, and commission tools.
Run the math against your headcount
AgencyZoom prices per agency with 7 seats per plan, while HawkSoft, AgencyBloc, and Salesforce price per user, so the interval difference matters as your team grows. Run the math against your headcount before choosing, and include texting-provider costs, additional seats, and AMS integration charges in the quote.
Frequently asked questions
What is the best insurance CRM software overall?
AgencyZoom for personal lines sales and retention, HawkSoft for multi-line agencies with deep carrier integrations, HubSpot or Zoho CRM for growth-stage and budget agencies, and AgencyBloc AMS+ for life and health agencies.
Is Radiusbob still available?
Not to new customers in one guide. AgencyBloc acquired it, and its features are now part of AgencyBloc AMS+, which this guide lists instead.
What is the difference between an insurance CRM and an AMS?
A CRM manages clients, leads, and sales activity, while an agency management system runs the whole agency, including policies, servicing, and accounting, and usually includes CRM functions.
Can I use HubSpot as an insurance CRM?
Yes, many small agencies do, especially for website leads and email follow-up. You will need to set up your own fields for policy details and renewal dates, and a separate tool for commissions.
How much does insurance CRM software cost?
Insureio from $25 per month, Zoho CRM from $14 per user per month, HubSpot Starter from $15 per seat per month, AgencyZoom from $149 per month for 7 seats, AgencyBloc near $109 per user per month, and Applied Epic and Salesforce by quote, all in guides.
Sources we checked (8)
- https://www.agencyzoom.com
- https://www.hawksoft.com
- https://www.hubspot.com
- https://www.zoho.com
- https://www.insureio.com
- https://www.agencybloc.com
- https://www.appliedsystems.com
- https://www.salesforce.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.
AgencyZoom
HawkSoft
HubSpot
Insureio
AgencyBloc AMS+
Applied Epic