How we make this list: we compare pricing pages, product documentation and public user reviews. Rankite is independent; if a vendor ever pays for a featured spot, that listing is clearly labeled Partner.
Key takeaways
- The cheapest way to start is free: Everfit's free Starter plan covers 5 clients, ABC Trainerize's free Basic plan covers 1 client, and My PT Hub drops you to a free plan after its 30-day trial ends.
- The lowest paid entry points on this list are ABC Trainerize's Grow plan at $9 per month and FitBudd at $15 per month for 2 clients.
- PT Distinction includes every feature on every plan starting at $19.90 per month, which is unusual in a category full of add-ons and upsells.
- Everfit and CoachRx price by client count, so a growing roster raises your bill automatically; TrueCoach and My PT Hub keep pricing simpler at the entry tier.
- If you want your own branded client app in the app stores, shortlist FitBudd (Super Pro, $149 per month for 20 clients), PT Distinction (Pro, $59.90 per month) and ABC Trainerize (Pro plans plus a one-time setup fee).
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 ABC Trainerize | Independent coaches and hybrid studios that want programming, nutrition and billing in one place | $9/month (Grow plan) | Yes (free Basic plan, 1 client) |
 Everfit | Online coaches who want a modern interface with strong automation | $19/month (Pro plan, 5 clients) | Yes (Starter plan, 5 clients, free forever) |
 TrueCoach | 1-on-1 coaches who care about programming quality above everything else | See website (plans priced by client count) | No (14-day free trial) |
 My PT Hub | Coaches who want unlimited clients without per-client billing | From $25/month (per the pricing page's own listing) | Yes (account drops to a free plan when the 30-day trial ends) |
 PT Distinction | Online and hybrid coaches who want every feature included on every plan | $19.90/month (Basic plan) | No (1-month free trial, no card required) |
 FitBudd | Coaches, studios and influencers who want their own branded app launched fast | $15/month (for 2 clients) | No (free trial available) |
 Hexfit | Evidence-minded coaches, kinesiologists and trainers who want deep tracking | See website (plans priced by client count) | No (14-day free trial, no card required) |
 CoachRx | Individual-design coaches who program exercise, nutrition and lifestyle together | $29/month (1 to 5 clients) | No (14-day free trial) |
 Superset | Gyms, clubs and coaching teams that want AI-assisted programming in a familiar format | See website (custom quote) | No (demo offered) |
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
The best fitness coaching software
Picking coaching software is harder than it looks because the pricing models refuse to agree with each other. Some tools charge per client, some charge flat fees, some give away real free plans and some lean on trials that end before you have ten clients. Add optional extras like nutrition coaching, payments and branded apps, and two tools that look the same price can bill very differently.
These nine platforms cover the actual market that independent coaches buy from. Every price below comes from the vendor's own pricing page, and where the vendor would not show a number, the table says so.
#1
ABC Trainerize
Best for: Independent coaches and hybrid studios that want programming, nutrition and billing in one place
Visit trainerize.com
Starting price$9/month (Grow plan)
Free planYes (free Basic plan, 1 client)
ABC Trainerize is the name most coaches already know, and the reason is scale. It handles workout programs, nutrition plans and habit coaching for in-person, online and hybrid clients, and the client app is free for your clients. The Grow plan at $9 per month adds the AI workout builder, custom programs and macro tracking, while Pro 5 at $23 per month opens advanced messaging and challenges. The free Basic plan never expires.
The honest catch is the add-on menu. Nutrition, payments, video coaching and business tools each carry their own monthly fee, so a coach who wants the full stack pays more than the headline price. The FAQ also confirms accounts revert to the free plan when a trial ends, which is a clean exit if the tool does not fit. If you keep the add-ons in the quote, Trainerize is still the most complete default choice.
What we like- A real permanent free plan for one client, which no other big-name rival matches except Everfit
- 30-day trial with unlimited clients and no card required
- Deep integrations with Apple Health, Garmin, Fitbit and MyFitnessPal
Watch out for- The good extras are add-ons: advanced nutrition coaching ($20 per month), business tools ($25 per month) and Stripe payments ($10 per month) all cost extra on Grow and Pro
- The custom branded app carries a $169 one-time setup fee on Pro
#2
Everfit
Best for: Online coaches who want a modern interface with strong automation
Visit everfit.io
Starting price$19/month (Pro plan, 5 clients)
Free planYes (Starter plan, 5 clients, free forever)
Everfit wins on first impressions. The interface is the cleanest on this list, the workout builder is fast, and the free Starter plan lets you train up to 5 clients with programming, messaging and the client app at no cost. Paid Pro plans start at $19 per month for 5 clients and scale in small steps: 10 clients at $29, 50 at $95 and 300 at $290 per month. Clients never pay anything.
The trade is feature depth against price growth. Habit coaching, advanced program builder and custom branding arrive with Pro, and the per-client model means a coach with 100 clients pays $140 per month. For a coach under 20 clients who lives in the app, Everfit is one of the best values here. Larger rosters should compare PT Distinction's flat pricing.
What we like- The Starter plan is free forever with the same 5-client capacity as the cheapest paid plan
- Per-client pricing scales down to about $1 per client per month at high volumes
- Booking and scheduling are built in on paid plans
Watch out for- Nutrition tools like the food journal and macros sit on Pro, not the free plan
- Per-client pricing means your bill grows with your roster whether you use new features or not
#3
TrueCoach
Best for: 1-on-1 coaches who care about programming quality above everything else
Visit truecoach.co
Starting priceSee website (plans priced by client count)
Free planNo (14-day free trial)
TrueCoach does one thing well: programming. The whole product is built around writing personalized workouts fast, delivering them through a clean client app and messaging clients in the same place. Every plan includes the program builder, habit tracking, macro tracking and the video library. The platform is free for clients, and onboarding takes under two minutes per client by email or text.
The catch is commercial, not technical. Prices do not appear on the public pricing page, which makes head-to-head shopping annoying when every rival publishes numbers. If you want deep programming with minimal business fluff and you are fine talking to sales, TrueCoach belongs on the shortlist. If you need built-in billing depth, nutrition coaching or a branded app, the other tools here bundle more.
What we like- A focused programming workflow with 3,500-plus exercise videos and drag-and-drop workout building
- TrueCoach Payments handles recurring billing through Stripe
- Wearables integration with Apple Health, Garmin and Oura on higher plans
Watch out for- No published prices on the pricing page, so you enter a quote flow before you can budget
- Nutrition depth is thinner than Trainerize or Everfit, leaning on a MyFitnessPal integration instead
#4
My PT Hub
Best for: Coaches who want unlimited clients without per-client billing
Visit mypthub.net
Starting priceFrom $25/month (per the pricing page's own listing)
Free planYes (account drops to a free plan when the 30-day trial ends)
My PT Hub takes a different pricing philosophy from most of this list. You pay a flat subscription and take as many clients as you can handle, which makes the math simple once you pass 20 or 30 clients. The feature set covers the essentials: workout builder, meal planning, progress tracking, calendar bookings, payments and wearable integrations. It positions itself as built by coaches, for coaches, and the interface reflects that.
The rough edges are transparency and branding costs. The pricing page confirms a 30-day trial and a free plan but does not lay out plan prices as clearly as rivals. Custom branded apps are add-ons. For a coach with a growing roster who resents per-client billing, My PT Hub is worth a trial. For a coach with five clients, the per-client tools above cost less.
What we like- No client caps and no per-client fees, so a big roster costs the same as a small one
- The trial runs 30 days with no card and downgrades to a free plan instead of billing you
- Stripe-powered package sales built in
Watch out for- Plan prices are not spelled out in plain text on the pricing page
- White-label and branded app options cost extra on top of the subscription
#5
PT Distinction
Best for: Online and hybrid coaches who want every feature included on every plan
Visit ptdistinction.com
Starting price$19.90/month (Basic plan)
Free planNo (1-month free trial, no card required)
PT Distinction is the price rebel of this list. Basic costs $19.90 per month and includes everything: AI program generation, nutrition coaching, groups, automations, scheduled messaging and habits. The Pro plan at $59.90 adds your own custom-branded apps in the app stores, and Master at $89.90 supports up to 50 clients. The company says every feature on every plan means no hidden fees, and the pricing page backs that up.
The trade is the absence of a free tier. There is no free plan for a single client, so a brand-new coach pays from day one. Against that, the one-month trial is generous enough to set everything up before paying. For coaches between 10 and 50 clients who want predictable billing and a branded app, this is the value pick of the nine.
What we like- Every feature is included on every plan with no upsells, including the AI program builder and AI meal planner
- The trial lasts a full month, the longest on this list
- Fully custom-branded iOS and Android apps come with the Pro plan at $59.90 per month
Watch out for- No permanent free plan, so even one client costs money
- The Master plan at $89.90 per month caps at 50 clients
#6
FitBudd
Best for: Coaches, studios and influencers who want their own branded app launched fast
Visit fitbudd.com
Starting price$15/month (for 2 clients)
Free planNo (free trial available)
FitBudd is built for coaches who want their own app without hiring a developer. The platform bundles programming, nutrition coaching, progress tracking, payments and marketing tools, and the Super Pro plan publishes a fully branded iOS and Android app under your name. The AI workout generator builds personalized programs in seconds, and zero commission on payments means your revenue stays yours.
The catch is the client-based math at the low end. Two clients cost $15 per month, which is fine, but ten clients run $47 per month and twenty cost $79 on Pro. Add-ons like appointments, team seats and automation each run $20 to $50 per month. If the branded app is the goal, FitBudd gets you there fastest. If you do not need your own app, the cheaper tools above do the same coaching work for less.
What we like- White-labeled apps published under your brand name in the app stores on Super Pro
- No commission on client payments through Stripe and PayPal
- A built-in website builder so you can sell plans without a developer
Watch out for- Pricing climbs fast with clients: $15 covers only 2 clients and each extra client adds $4 per month
- The branded app tier is $149 per month for 20 clients plus a $75 one-time setup fee
#7
Hexfit
Best for: Evidence-minded coaches, kinesiologists and trainers who want deep tracking
Visit myhexfit.com
Starting priceSee website (plans priced by client count)
Free planNo (14-day free trial, no card required)
Hexfit comes from a different tradition than most tools here: clinical and sports-science coaching. The platform centralizes clients, programs and tracking with unusually deep testing and measurement tools, including the Hexfit Lab for field-based physical tests with validated algorithms. It syncs with Apple Health, Garmin, Fitbit, Polar and Strava on the client side, and connects to Stripe, Zapier and your calendar on the business side.
The audience is specific. Trainers who work with athletes, do assessments or run testing protocols will find depth nobody else on this list offers. General fitness coaches who mainly need workout delivery and chat may find it more than they need. The 14-day trial needs no card, and annual billing saves 10 percent.
What we like- Hexfit Lab offers scientifically validated physical testing through the app
- The white-label client app and goal tracking are polished
- Support is fast, with live chat inside the product and tutorials in the Hexfit Academy
Watch out for- Plan prices are not shown in plain text on the pricing page, so budgeting means contacting the vendor
- The product leans clinical, which can feel heavy for a coach who only needs programming and messaging
#8
CoachRx
Best for: Individual-design coaches who program exercise, nutrition and lifestyle together
Visit coachrx.app
Starting price$29/month (1 to 5 clients)
Free planNo (14-day free trial)
CoachRx is the newcomer built by people who used to build TrueCoach, and it shows. The platform unifies programming, nutrition, lifestyle coaching and billing in one calendar, with AI-assisted program design and wearable integrations. The pitch is depth over volume: coaches who write truly individual programs for each client rather than sending templates. The team offers free migration, including from TrueCoach.
The pricing is simple but the steps are wide. Moving from 5 clients to 6 doubles your bill from $29 to $79 per month. For a coach with a small, high-touch roster who programs holistically, that is still fair money. For a coach scaling past 50 clients, flat-priced rivals like PT Distinction cost less.
What we like- Transparent client-count pricing: $29 for up to 5 clients, $79 for up to 50, $199 for up to 150
- The RxBot AI assistant builds programs on OPEX design principles
- Free migration and onboarding help from actual coaches
Watch out for- Newer and smaller than the established rivals, so the ecosystem of integrations is thinner
- Pricing jumps from $29 to $79 the moment you pass 5 clients, which is a steep step
#9
Superset
Best for: Gyms, clubs and coaching teams that want AI-assisted programming in a familiar format
Visit supersetapp.com
Starting priceSee website (custom quote)
Free planNo (demo offered)
Superset is the spreadsheet lover's escape hatch. Instead of forcing coaches into a rigid workout builder, it gives them a familiar spreadsheet-style interface for programming everything from WODs and AMRAPs to custom rehab plans, then delivers it to clients through a clean mobile app. Booking, payments and engagement monitoring sit in the same system, and newer AI features let teams adjust programming through conversational tools.
The positioning is clear: solo trainers with five clients have cheaper options, but gyms and coaching teams that program at volume get a format their staff already understands. Pricing is personalized, so you will need a demo and a quote. If your team still programs in Excel or Google Sheets, Superset is the upgrade path with the shortest learning curve.
What we like- A spreadsheet-style programming interface coaches already know, delivered through a proper mobile app
- Booking, payments and client management connect in one system
- AI integrations let teams query and adjust programming through tools like ChatGPT and Claude
Watch out for- Pricing is quote-based with no public numbers, so budgeting requires a sales conversation
- The product targets gyms and teams more than solo coaches
How pricing actually works in this category
Three pricing models compete here, and the model matters more than the headline number. Per-client pricing (Everfit, CoachRx, FitBudd) starts cheap and grows with your roster. Flat subscriptions (PT Distinction, My PT Hub, TrueCoach) cost the same whether you have 5 or 50 clients. Freemium (Trainerize Basic, Everfit Starter) covers a tiny roster free forever.
Then come the add-ons. Trainerize's nutrition, payments and video coaching each cost $10 to $25 per month extra. FitBudd charges $20 to $50 per month for appointments, teams and automation. Hexfit's app-store app costs $99 per month on top. Always price the full stack you will actually use, not the cheapest plan on the page.
A practical rule: under 10 clients, pick the cheapest tool that has the features you use daily. Between 10 and 50, compare the per-client tools against PT Distinction's flat $19.90 to $89.90. Past 50, flat pricing almost always wins, and My PT Hub's no-cap model is worth a trial.
The client app is half the product
Coaches evaluate the dashboard they will stare at, but clients live in the mobile app. That is where workouts get logged, photos get uploaded and messages get answered. A clunky client app quietly kills adherence, and adherence is what keeps clients paying.
When you trial these tools, add yourself as a client and run through a week of training in the app. Check how workout logging feels mid-set, whether progress photos and metrics are easy to find, and how messaging works from the client side. Everfit and Trainerize have the most polished client apps on this list. PT Distinction's branded app means your clients never see another company's name.
One more check: app store ratings for the client app, not just the vendor's marketing. Search the App Store and Google Play for the client app by name and read the recent one-star reviews. If clients complain about crashes or login problems, your business inherits those complaints.
How we chose
We started with the categories buyers search: fitness coaching software, personal trainer software and online coaching software. For each candidate we opened the vendor's own pricing page, checked prices against public reviews on G2 and Capterra and practitioner discussion on Reddit, and compared features, client limits, integrations and company-size fit. Where a price could not be verified on the vendor's page we wrote "See website" rather than guessing.
Frequently asked questions
What should a beginner coach with five clients pay?
Very little. Everfit's free Starter plan and ABC Trainerize's free Basic plan both cover a small roster at no cost. If you outgrow the free tiers, CoachRx at $29 per month and FitBudd at $15 per month for 2 clients are the cheapest paid entries.
Do my clients have to pay for these platforms?
No. Every tool on this list is free for your clients. You set your own coaching fees and pay the platform subscription yourself. This is standard across the category.
Can I switch coaching software later without losing my programs?
Mostly yes, but it takes work. Workout libraries, client data and programs export or migrate with varying ease. CoachRx offers free migration help, and Hexfit imports clients from CSV. Before committing, ask the vendor exactly what exports in a usable format.
Which tool is best for nutrition coaching?
ABC Trainerize has the deepest nutrition toolkit, with macro tracking and an advanced coaching add-on. Everfit includes food journals and macro tracking on Pro. PT Distinction bundles an AI meal planner on every plan. TrueCoach and CoachRx cover nutrition more lightly.
How do branded client apps work?
On higher plans, the vendor publishes an iOS and Android app under your business name, logo and colors. FitBudd's Super Pro ($149 per month, $75 setup) and PT Distinction's Pro ($59.90 per month) include this. Trainerize charges a $169 one-time setup fee on Pro plans. Your clients see your brand, not the vendor's.
Is a free plan enough to run a real coaching business?
For the first few clients, yes. Everfit's free plan handles 5 clients with programming, tracking and messaging. The limits arrive when you need automations, nutrition depth, a branded app or more client seats. Treat free plans as a runway, not a permanent home.
Sources we checked (11)
- https://www.trainerize.com/pricing/
- https://everfit.io/pricing/
- https://truecoach.co/pricing/
- https://mypthub.net/pricing/
- https://www.ptdistinction.com/
- https://www.fitbudd.com/pricing
- https://www.myhexfit.com/en/pricing/
- https://www.coachrx.app/pricing
- https://www.supersetapp.com/
- https://www.g2.com/categories/personal-trainer
- https://www.capterra.com/personal-trainer-software/
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has spent more than a decade helping SaaS and e-commerce brands grow through search. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.