How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- ASO, paid acquisition, and creative testing work best together; agencies that only do one piece often leave growth on the table.
- Minimum project sizes range widely, from about $1,000 for small ASO engagements to $25,000 or more for full-service growth retainers.
- The strongest agencies publish case studies with account context, not just percentage gains without numbers behind them.
- Creative quality now decides paid performance as much as targeting does, so creative production capacity matters.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Yodel Mobile | Full-service app growth and ASO | See website | No |
 Phiture | Systematic ASO and subscription growth | See website | No |
 Moburst | Full-funnel mobile-first growth | See website | No |
 Appetizer Mobile | App development plus marketing | See website | No |
 ComboApp | Full-cycle mobile marketing and PR | See website | No |
 yellowHEAD | Paid acquisition and creative performance | See website | No |
 Admiral Media | Paid media plus AI ad creative | See website | No |
 Gummicube | ASO technology and testing | See website | No |
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The best app marketing companies
Starting priceSee website
Free planNo
Yodel Mobile is a London app marketing agency founded in 2007 that specializes in launching and scaling apps through ASO, paid user acquisition, creative services, and mobile consultancy. Its launch and scale program covers strategy, ASO, monetization, and conversion rate optimization in one guided pathway, which appeals to teams that want a single partner rather than three vendors.
Published case work includes a travel brand portfolio where organic installs rose 20 percent across 11 apps, and a rebrand project where app revenue increased 101 percent. The firm's directory listings put its minimum project size at $100,000 or more, which signals that its core engagements are aimed at established brands and funded scale-ups rather than first-time indie apps.
What we like- Award-winning ASO and user acquisition
- Launch and scale program
- 300-plus apps launched and scaled
Watch out for- London base can complicate US time zones
- Larger engagements suit funded teams better than indie developers
Starting priceSee website
Free planNo
Phiture is a Berlin and New York mobile growth consultancy known for its ASO Stack framework, a systematic method for keyword strategy, creative testing, localization, and conversion optimization. Beyond ASO, the firm covers performance marketing, retention and CRM, subscription revenue optimization, and growth consulting, so it can follow an app from visibility to revenue.
Case results include a 62 percent uplift in organic downloads for Deezer and a 40 percent visibility increase for Headspace, both tied to structured ASO work rather than one-off metadata edits. Directory listings put Phiture's minimum project size at $25,000 or more with hourly rates of $200 to $300, which makes it a better fit for apps with real revenue to protect than for early-stage experiments.
What we like- ASO Stack framework used industry-wide
- Subscription and retention expertise
- Strong case studies
Watch out for- Premium pricing
- Best for apps that already have traction, not pre-launch products
Starting priceSee website
Free planNo
Moburst is a mobile-first digital agency with offices in New York, San Francisco, London, and Tel Aviv, working with brands such as Google, Uber, Samsung, and Reddit. Its services span strategy, ASO and SEO, creative production, media buying, and app development, and it was named Digital Marketing Agency of the Year at the 2023 MMA SMARTIES awards.
The firm's pitch is category leadership: it wants clients to lead their app category, not just grow installs, and it pairs creative work with data and measurement to get there. That breadth suits companies that want one agency across the funnel, but smaller teams should confirm which services sit inside the retainer and which cost extra.
What we like- Full-service stack from strategy to creative to media
- AI-powered marketing approach
- Major brand clients
Watch out for- Broad service range can mean larger retainers
- Minimum project size around $25,000
Starting priceSee website
Free planNo
Appetizer Mobile is a New York company that combines app development, consulting, and marketing, which makes it useful for founders who need the product built and launched by the same team. Founded in 2009 by Jordan Edelson, the firm has designed and developed more than 150 apps for brands including Universal Music Group, Interscope Records, and NBA Properties, with work featured in Apple advertising.
The advantage of a combined shop is continuity: the team that builds the app also plans the launch, monetization, and scaling strategy. The trade-off is specialization. A founder whose main problem is store ranking or paid acquisition efficiency may get deeper expertise from a dedicated ASO or UA agency, while Appetizer fits better when development and marketing need to move together.
What we like- Development and marketing under one roof
- Long track record since 2009
- Major brand portfolio
Watch out for- Marketing is one part of a broader dev agency
- Less ASO-specialized than pure-play firms
Starting priceSee website
Free planNo
ComboApp is a Chicago mobile marketing and communications agency founded in 2009, with a European office in Bratislava. Its full-cycle approach covers creative development, product and campaign strategy, analytics, media placement, and traditional public relations, and it reports more than 700 projects in mobile marketing, social media, and PR consulting.
Published case work includes a SeaWorld app portfolio launch where 30-day retention ran 22 percent above market average, supported by ASO, media outreach, and parent blogger campaigns. ComboApp suits app owners who want press, social, and store optimization handled together, though founders should ask for recent case studies, since much of its public material dates back several years.
What we like- PR, social, and ASO in one engagement
- Long mobile-only history since 2009
- 700-plus projects
Watch out for- Older public case material
- Chicago and Bratislava bases may affect meeting times
Starting priceSee website
Free planNo
yellowHEAD is a performance marketing agency with offices in Brooklyn and Israel, combining ASO, paid user acquisition, SEO, and a creative studio. Its AI-driven creative platform, Alison, analyzes which creative elements drive performance across platforms, and its paid team runs campaigns across Meta, TikTok, Google, AppLovin, and ChatGPT Ads.
Case work includes a Canva ASO engagement that grew global acquisitions from generic photography terms by more than 1,400 percent, showing the firm's strength when organic and paid work reinforce each other. yellowHEAD fits teams with meaningful ad budgets that want creative testing treated as a growth lever, not an afterthought.
What we like- AI-driven creative analysis platform
- Paid UA across Meta, TikTok, Google, and ChatGPT Ads
- ASO plus paid under one roof
Watch out for- Performance focus suits apps with budget to test
- Creative platform benefits need ad spend behind them
Starting priceSee website
Free planNo
Admiral Media is a performance marketing and AI creative agency founded in 2019, running paid user acquisition and ad creative for apps, games, and ecommerce brands. The firm reports more than 500 million euros in managed ad spend across 150-plus brands, with partner status at Google, Meta, TikTok, Snapchat, and Apple Search Ads.
Its distinctive offer is the AI Creative Factory: strategists concept the idea, AI generates the video, and humans edit and finish every ad, in batches of 20 to 80 finished ads starting from 363 euros each. That volume matters because creative fatigue kills paid campaigns faster than targeting mistakes. Admiral also audits MMP setups from AppsFlyer and Adjust and runs incrementality tests, which suits teams that want to know what spend actually returned.
What we like- Creative production and media buying on one team
- AI Creative Factory batches
- Strong attribution practice
Watch out for- Performance retainers suit scaling brands
- AI creative still needs human review, which the firm provides
Starting priceSee website
Free planNo
Gummicube is a dedicated ASO agency whose technology sets it apart: DATACUBE for keyword and market intelligence and Splitcube for multivariate testing across traffic sources. Its services cover keyword optimization, conversion optimization, creative services, paid search management, and ASO measurement, with focus groups and surveys added to explain why users choose or skip an app.
Case results include a 30 percent conversion increase for Sephora, an 80 percent organic download gain for Carvana, and a 775 percent visibility gain for Gemr in 30 days. Gummicube is the pick for teams whose core problem is store visibility and conversion, while paid acquisition at scale would still need a separate media partner.
What we like- Proprietary DATACUBE and Splitcube tools
- Focus groups and surveys
- Deep ASO-only expertise
Watch out for- ASO focus means paid media needs another partner
- US-centric team
How we chose
We compared agencies on app marketing focus, published case work, service breadth, pricing signals, and client reviews. Vendor sites, agency directories, and case studies informed the list, and each homepage was opened to confirm it loads and belongs to the agency named. We did not claim hands-on testing of any agency's services.
How to pick the right agency for your app
Start from the bottleneck, not the service menu. If the app barely appears in store search, an ASO specialist such as Gummicube or Phiture is the right first hire. If the store page converts poorly, creative testing and conversion work matter more than keyword volume. If paid campaigns stall, the problem is often creative fatigue, which points toward firms with real creative production capacity such as Admiral Media or yellowHEAD.
Ask for specifics before signing. Request case studies in the same category, the team that will actually run the account, and the reporting cadence. Confirm who owns the ad accounts, the creative assets, and the data, and what happens to campaigns if the engagement ends. Agree on the success metric in advance: installs alone can hide poor retention, so tie the engagement to downstream measures such as trial starts, subscriptions, or 30-day retention.
Budget honestly. Directory listings suggest minimum projects from about $1,000 for small ASO work to $25,000 or more for full-service retainers, and media spend sits on top of fees. A three-month pilot with clear targets beats a year-long retainer signed on a sales call, and it gives both sides a fair test.
Frequently asked questions
What does an app marketing company do?
An app marketing company grows an app's users and revenue through store optimization, paid advertising, creative testing, public relations, and analytics. Some firms cover the full funnel, while others specialize in one area such as ASO or paid acquisition. The right scope depends on where growth is currently stuck.
How much does app marketing cost?
Costs vary widely. Small ASO engagements can start near $1,000, while full-service growth retainers often start at $5,000 to $25,000 per project, with media spend on top. Always separate agency fees from ad spend in the quote, and ask what is included in the retainer.
What is ASO and why does it matter?
ASO, or app store optimization, improves an app's visibility and conversion in the App Store and Google Play through keywords, metadata, screenshots, and ratings strategy. Most users still discover apps through store search, so weak ASO wastes paid spend by sending traffic to a listing that does not convert.
How long does app marketing take to show results?
Paid campaigns produce data within days, but efficiency usually improves over the first few weeks as creative and audiences are refined. ASO ranking movement often appears within 2 to 4 weeks, while sustained organic growth is typically a 3 to 6 month process.
Should I hire one agency or several specialists?
One full-service agency suits teams that want a single accountable partner and simpler coordination. Specialists suit teams with a clear bottleneck, such as store ranking or creative production. Either way, confirm who owns accounts, creative assets, and data before signing.
Do I need an agency if my app is small?
Not always. Early-stage apps can often make progress with basic ASO, a strong store listing, and small paid tests run in-house. An agency becomes worthwhile when the app has product-market fit, a budget to test at scale, and a growth bottleneck that internal work has not solved.
Sources we checked (8)
- https://yodelmobile.com
- https://phiture.com/app-store-optimization/
- https://www.moburst.com/blog/moburst-wins-digital-marketing-agency-of-the-year/
- https://appetizermobile.com/about-us/
- https://comboapp.com/case-studies/seaworld
- https://www.yellowhead.com/paid-user-acquisition/
- https://admiral.media/
- https://www.gummicube.com/app-store-optimization-service
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.