How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- AI Overviews are only one surface. The strongest tools also track ChatGPT, Perplexity, Gemini and Google AI Mode, so brand visibility is not judged on one engine.
- Semrush and Ahrefs suit teams already paying for those suites, while ZipTie, Peec AI and Otterly AI suit teams that want a dedicated tracker.
- Prompt count, check frequency and citation data matter more than headline price, because a cheap plan with few prompts gives a thin picture.
- Profound and Scrunch suit larger brands that need enterprise reporting, security review and content guidance, not just tracking.
- Trial every shortlisted tool with your own brand prompts, because AI answers change often and a demo dataset can mislead.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Semrush AI Visibility Toolkit | Semrush users adding AI tracking | $99 per month (per domain) | No |
 Ahrefs Brand Radar | SEO teams using Ahrefs | $50 per month (custom prompts) | No |
 SE Ranking AI Search | SEO agencies adding AI tracking | See website | Free trial |
 ZipTie | Flexible AI Overview tracking | $42.75 per month (usage-based) | Free trial |
 Peec AI | Readable daily AI visibility reports | See website | Free trial |
 Profound | Enterprise AI search intelligence | See website | Free trial |
 Otterly AI | Small budget AI monitoring | $29 per month | Free trial |
 Brandlight | Enterprise AI visibility with expert support | See website | See website |
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We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
#1
Semrush AI Visibility Toolkit
Best for: Semrush users adding AI tracking
Visit semrush.com
Starting price$99 per month (per domain)
Free planNo
Semrush AI Visibility Toolkit suits teams already using Semrush for SEO, because AI visibility data appears alongside keyword, traffic and advertising reports. It tracks brand mentions and citations across major AI surfaces, including ChatGPT, Google AI Overviews, Gemini and Perplexity, and it can surface prompts that a team had not thought to track. That context helps when AI visibility work must be justified next to traditional SEO results.
The cost structure is the limit. Pricing is per domain, so agencies tracking many clients pay more, and the prompt allowance on entry plans is smaller than on some dedicated trackers. If your team already pays for Semrush, the add-on is a logical first step. If you only need AI tracking, a dedicated tool may give more prompts for the same budget.
What we like- AI data sits next to SEO and PPC reports
- Covers ChatGPT, Google AI, Gemini and Perplexity
- Large prompt research database
Watch out for- Per domain pricing adds up for agencies
- Fewer tracked prompts per dollar than some dedicated tools
Starting price$50 per month (custom prompts)
Free planNo
Ahrefs Brand Radar fits SEO teams that already rely on Ahrefs for backlinks, keywords and site audits. It tracks brand visibility across AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and other assistants, and it offers an AI Visibility Index for benchmarking against competitors. Custom prompts start from $50 per month, with the index priced higher, which makes budgeting clearer than quote only rivals.
The drawback is plan dependency. Brand Radar works best inside a paid Ahrefs subscription, so teams without Ahrefs face two costs. Dedicated trackers may also offer deeper prompt level detail for the same spend. Choose Ahrefs when AI data must live next to traditional SEO data, not when AI tracking is the only need.
What we like- AI metrics inside a trusted SEO suite
- AI Visibility Index for benchmarking
- Covers AI Overviews, AI Mode, ChatGPT and more
Watch out for- Full index pricing is higher
- Some features require a paid Ahrefs plan
Starting priceSee website
Free planFree trial
SE Ranking AI Search suits agencies that already use SE Ranking for rank tracking and site audits and want to add AI visibility without a second vendor. It tracks brand presence in AI Overviews, AI Mode and ChatGPT, and it fits into existing client reports and workflows. For agencies with many clients, keeping SEO and AI data in one platform saves reporting time.
Pricing clarity is the weak point. AI Search pricing depends on the base plan and add-on, and prompt allowances vary, so buyers should confirm the exact prompt count and check frequency before signing. If you do not already use SE Ranking, compare its total cost with a dedicated tracker first.
What we like- AI tracking inside a full SEO platform
- Agency friendly reporting
- Covers AI Overviews, AI Mode and ChatGPT
Watch out for- AI pricing is plan or add-on dependent
- Prompt limits vary by plan
Starting price$42.75 per month (usage-based)
Free planFree trial
ZipTie began as an AI Overview tracker and has grown into a multi-engine visibility platform covering ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot and Bing AI Overview. Usage-based pricing lets teams pay for the prompts they actually track, with daily, weekly or monthly check options, and unlimited users and projects help agencies share access without seat fees. A seven day trial covers a small set of daily prompts for testing.
The trade-off is reporting depth. Some plans update weekly rather than daily, and pricing pages have described entry pricing as a limited time offer, so confirm the current rate at signup. For teams that want flexible, multi-engine tracking without enterprise cost, ZipTie is a strong shortlist pick.
What we like- Seven engines including AI Overviews, ChatGPT and Perplexity
- Usage-based pricing
- Unlimited users and projects
Watch out for- Reports update weekly on some plans
- Price is labelled as a limited time offer on some pages
#5Peec AI
Best for: Readable daily AI visibility reports4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting priceSee website
Free planFree trial
Peec AI suits marketing teams that want one clean daily number for AI visibility, rather than a dense SEO dashboard. It tracks brand mentions, citations and sentiment across major AI engines, with reports that are easy to share with stakeholders who do not work in SEO daily. Unlimited seats on many plans also help agencies and in-house teams share access without extra seat costs.
Pricing needs checking, because entry plans have been listed in euros and dollars on different pages, and engine coverage depends on the plan. Trial Peec AI with your own prompts for at least a week, and compare citation detail with ZipTie or Otterly AI before committing.
What we like- Clean daily brand visibility reports
- Multi-engine tracking
- Unlimited seats on many plans
Watch out for- Pricing varies by region and plan
- Fewer engines on entry plans than some rivals
#6Profound
Best for: Enterprise AI search intelligence4.6/5 on
G2 (640 reviews, checked Oct 2026)
Visit tryprofound.com
Starting priceSee website
Free planFree trial
Profound is built for larger brands that need AI search intelligence at enterprise scale, with coverage across ChatGPT, Gemini, AI Overviews and other assistants, plus analytics for AI agents and content performance. Security review, custom reporting and dedicated support suit companies where a purchase must pass procurement and compliance checks. A free trial lets teams test the platform before a sales conversation.
Small teams should look elsewhere. Pricing is custom and enterprise oriented, and the depth of reporting exceeds what a single site or small agency needs. Profound earns its place when AI visibility affects brand, revenue and compliance at scale, not when a team simply wants to watch a handful of prompts.
What we like- Enterprise grade AI search analytics
- Wide engine coverage
- Content and agent analytics for larger brands
Watch out for- Custom enterprise pricing
- Overkill for small teams and single sites
#7Otterly AI
Best for: Small budget AI monitoring4.7/5 on
G2 (54 reviews, checked Oct 2026)
Visit otterly.ai
Starting price$29 per month
Free planFree trial
Otterly AI is the budget entry point for AI visibility tracking, starting at $29 per month with coverage of ChatGPT, AI Overviews, Perplexity and Copilot. Unlimited seats make it easy for a small team to share access, and the interface focuses on brand mentions, citations and visibility trends without a large SEO suite attached. That simplicity helps teams that are testing AI tracking for the first time.
Prompt limits are the constraint. The entry plan covers only a small number of prompts, and additional engines cost extra, so the total can rise quickly if you track many topics. Start with Otterly AI to prove value, then upgrade or move to ZipTie or Peec AI when prompt needs grow.
What we like- Lowest entry price among dedicated trackers here
- Covers ChatGPT, AI Overviews, Perplexity and Copilot
- Unlimited seats
Watch out for- Small prompt allowance on entry plan
- Some engines available only as add-ons
Starting priceSee website
Free planSee website
Brandlight suits enterprise brands that want AI visibility treated as a growth channel, not a dashboard alone. It tracks visibility, sentiment and share of voice against competitors across AI engines, and pairs the platform with a dedicated team of AI strategists and forward deployed engineers who turn data into ranked actions every week. AI shopping and AI ads modules extend coverage to product picks and sponsored recommendations, which most budget trackers do not cover.
The trade-off is scale and price. Brandlight is built for large brands, with custom enterprise pricing and no self-serve free plan shown on its homepage, so small teams should confirm scope and cost before committing. It is rated 4.9 out of 5 across 240 reviews on G2 and describes itself as the number one AEO platform globally, which makes it a strong shortlist entry for enterprises that want expert support alongside tracking.
What we like- Per-engine visibility scores with sentiment and share of voice
- Dedicated AI experts and ranked weekly actions
- AI shopping and AI ads coverage
Watch out for- Enterprise focus means pricing is custom and small teams may find it heavy
- No self-serve free plan shown
How we chose
We compared vendor pricing pages, documentation and public reviews, and kept only tools that track Google AI Overviews or a clear set of AI search surfaces, are still operating, and publish enough detail to compare prompts, engines and price. AI visibility is a fast moving category, so prices and prompt allowances change often, and several entries are marked See website where vendor pages disagree or pricing is custom. A tool stayed on the list only if it offered a distinct fit, such as suite integration, budget tracking or enterprise reporting. Verification note: Profound was corrected from profound.com to tryprofound.com, its real product domain. Scrunch was dropped and replaced by Brandlight because scrunch.com loads demo content about a fictional agent infrastructure product instead of a clear AI search visibility product page, the same issue found for scrunchai.com in an earlier batch.
What to check in a trial
Start with your own prompts, not a vendor demo set. Include brand prompts, product prompts, comparison prompts and question prompts that customers actually ask, because AI answers differ by prompt type. Check whether the tool shows the full answer, the pages cited, and how sentiment is described, since a mention without citation detail is hard to act on.
Check frequency and history next. Daily checks suit fast moving topics, while weekly checks may miss short lived changes in AI Overviews. Also confirm export options, alert settings and seat limits, because a tool that cannot export data or alert you to a drop will be hard to use in a weekly workflow. Finally, compare at least two tools on the same prompts for one week before signing an annual plan.
Frequently asked questions
What is an AI Overview tracking tool?
It is a tool that checks how often your brand, products or pages appear in AI generated answers, such as Google AI Overviews, ChatGPT, Perplexity and Gemini. It records mentions, citations, linked pages and sometimes sentiment, so you can see whether AI search surfaces your brand or a competitor instead.
Do I need a dedicated AI tracker if I already use Semrush or Ahrefs?
Not always. If you already pay for Semrush or Ahrefs, their AI add-ons may be enough to start, especially for a small number of domains. A dedicated tracker makes sense when you need more prompts, deeper citation detail, or AI data without paying for a full SEO suite.
How many prompts should I track?
Start with 20 to 50 prompts that cover brand, products, comparisons and common customer questions, then expand based on what drives visibility changes. Tracking hundreds of low value prompts wastes budget, while tracking only brand terms misses the comparison and question prompts where competitors often win.
Why do AI visibility scores change so often?
AI answers are generated, not fixed rankings, so the same prompt can produce different answers on different days, devices or locations. That is why check frequency, prompt history and citation data matter more than a single day score, and why trends over weeks are more useful than daily swings.
Can these tools improve my AI visibility?
Tracking alone does not improve visibility, but it shows which prompts you lose, which pages AI cites, and which competitors appear instead. Use that data to improve page clarity, add structured facts, earn citations and publish content that answers the prompt directly, then watch whether visibility moves over following weeks.
Sources we checked (8)
- https://www.semrush.com
- https://ahrefs.com
- https://www.seranking.com
- https://www.ziptie.dev
- https://www.peec.ai
- https://tryprofound.com
- https://www.otterly.ai
- https://brandlight.ai
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.