How we make this list: we compare pricing pages, product documentation and public user reviews. Ratings come from G2, Capterra or Trustpilot, with the date we checked them.
Key takeaways
- AEO tools track how brands appear in AI answers from ChatGPT, Perplexity, Gemini, and Google AI Overviews, not just in classic search results.
- Agencies should price by clients, prompts, and engines, because project limits and prompt caps drive cost more than seat count.
- Profound and Scrunch suit larger agency programs, while Otterly and Peec offer lower-cost entry points for smaller portfolios.
- Reporting, client workspaces, and optimization actions matter more than raw prompt counts when AEO becomes a client deliverable.
Quick comparison
| Tool | Best for | Starting price | Free plan |
|---|
 Profound | Enterprise AEO depth | $99 per month | Free trial |
 Peec AI | Agency client projects | $245 per month | Free trial |
 Scrunch AI | Agency AEO with audits | $500 per month | Free trial (7 days) |
 Otterly.AI | Low-cost AEO monitoring | $29 per month | Free trial |
 Goodie AI | Measurement plus actions | $275 per month | Free trial (7 days) |
 AthenaHQ | AEO with content actions | $295 per month | Yes |
 Semrush AI Visibility | AEO inside an SEO suite | $99 per month | No |
 HubSpot AEO | AEO inside HubSpot | $50 per month | Free trial |
 Sona AI Visibility | Agency AEO with pipeline links | $199 per month | Free trial (14 days) |
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Starting price$99 per month
Free planFree trial
Profound is the best-known AEO platform in this list, and it suits agencies with enterprise clients that need defensible AI visibility reporting. Starter costs $99 per month billed annually, Growth $399, and Enterprise is custom. It tracks brand mentions and citations across major answer engines, surfaces the prompts people actually ask, and reports agent and crawler traffic to show whether AI systems are fetching a site at all.
The catch for agencies is structure and price. Profound bills workspaces in a way that can make multi-client scaling costly, and the Growth tier is the plan most serious programs need. Agencies should map clients, prompts, and engines before purchase, and test whether client reporting can be produced without heavy manual work. For enterprise AEO programs, the depth is worth it.
What we like- Deep answer engine insights and conversation data
- Agent analytics for AI crawler traffic
- Strong enterprise reporting
Watch out for- Higher tiers cost much more
- Agency workspaces can be limited compared with agency-first tools
#2Peec AI
Best for: Agency client projects4.7/5 on
G2 (21 reviews, checked Oct 2026)
Visit peec.ai
Starting price$245 per month
Free planFree trial
Peec AI is built with agencies in mind. Its agency Essential plan costs $245 per month with 10,000 credits and three client projects, Growth $495 with 25,000 credits and ten projects, and Scale $795 with 65,000 credits and 25 projects. One credit equals one prompt on one model for one day, so agencies can model cost from prompt count, engine count, and tracking frequency.
Peec tracks a choice of engines on standard plans, with more models on Enterprise, and includes unlimited seats, which helps when clients log in directly. Pitch projects let agencies show prospects data before they sign. The main limit is project count: agencies should count active clients first, because the tier sets the ceiling, not just the prompt total.
What we like- Agency plans with separate client projects
- Unlimited seats
- Daily tracking and pitch projects
Watch out for- Prompt and project limits rise by tier
- Engine choice is limited on lower plans
Starting price$500 per month
Free planFree trial (7 days)
Scrunch AI, now part of Sitecore, combines AI visibility monitoring with site audits and content recommendations. Brand Core costs $250 per month, while Agency Core costs $500 per month with 250 prompts, five audits per brand, three brand workspaces, and three pitch workspaces. Core engines include ChatGPT, Perplexity, Google AI Overviews, and Copilot, with nine engines on Enterprise.
For agencies, the audit layer is the differentiator. Instead of only reporting visibility, Scrunch can point to pages and technical issues that may affect AI citations. The 7-day trial helps test that workflow. Smaller agencies should check whether they need audits for every client, because the agency price is a real commitment compared with Otterly or Peec entry plans.
What we like- Site audits plus visibility tracking
- Agency workspaces and pitch workspaces
- Crawler and bot traffic data
Watch out for- Agency entry price is high for small agencies
- Advanced optimization sits on Enterprise
#4Otterly.AI
Best for: Low-cost AEO monitoring4.7/5 on
G2 (54 reviews, checked Oct 2026)
Visit otterly.ai
Starting price$29 per month
Free planFree trial
Otterly.AI is the lowest-cost entry point in this list. Lite costs $29 per month, Standard $189, and Premium $489 in published materials, with a free trial. It tracks brand visibility across ChatGPT, Google AI Overviews, Perplexity, and Copilot on base plans, with Gemini and Google AI Mode available as add-ons. That makes it a practical choice for agencies testing AEO as a service.
The limit is agency structure. Otterly has no standard agency plan; agencies apply for Agency Partner status for separate client environments, pitch workspaces, and one invoice. Teams should also scope add-on engines per client, since those costs add up. For monitoring-led AEO with Looker Studio reporting, Otterly offers strong value.
What we like- Low entry price
- Clear prompt-based plans
- Looker Studio reporting on higher plans
Watch out for- No built-in agency plan without partner status
- Some engines are add-ons
Starting price$275 per month
Free planFree trial (7 days)
Goodie AI aims to close the loop between measurement and action. Core costs $399 per month, Pro $999, and Enterprise is custom, while the agency Growth plan costs $275 per month with pitch workspaces, client workspaces, and unlimited seats. It tracks major engines, gives optimization recommendations, and links visibility to outcomes, which helps agencies show clients what changed and why.
Goodie costs more than monitoring-only tools, so agencies should compare it on deliverables, not just prompt counts. If clients only want a visibility report, a cheaper tool may suffice. If clients want recommendations, content actions, and attribution in the same system, Goodie reduces the need for separate tools and manual reporting.
What we like- Visibility, recommendations, and attribution in one system
- Agency Growth plan with client workspaces
- Unlimited seats
Watch out for- Brand Core at $399 is higher than entry monitoring tools
- Attribution needs setup
Starting price$295 per month
Free planYes
AthenaHQ pairs AI visibility tracking with a content optimization agent that gives prioritized on-page and off-page actions. Starter costs $295 per month billed monthly, with 3,600 credits per month and unlimited members in published comparisons. It covers 11 models on Starter, including ChatGPT, Gemini, Claude, and Perplexity, which is broader than many entry plans.
A free Essential tier lets agencies test the platform before paying, which is rare in this category. The main question is credit use: agencies should model prompts, engines, and tracking frequency against the Starter allowance before adding clients. For teams that want AEO work, not just AEO reports, AthenaHQ is a strong action-focused option.
What we like- Free Essential tier to start
- Content optimization agent
- Broad engine coverage on paid plans
Watch out for- Starter credits need careful scoping
- Enterprise features sit on higher plans
Starting price$99 per month
Free planNo
Semrush AI Visibility, also called the AI Toolkit, adds AI search tracking to the Semrush suite. AI Visibility Base costs $99 per month per domain billed annually in published materials, on top of a Semrush subscription. It tracks AI visibility across ChatGPT, Google AI, Gemini, and Perplexity, with competitor research and AI-readiness auditing.
For agencies already running SEO on Semrush, this is the easiest AEO add-on to adopt. Reporting stays in one system, and teams can link AI visibility to keyword and traffic data. Dedicated AEO tools offer deeper prompt, citation, and agency workspace features, so agencies selling AEO as a standalone service should compare depth before choosing the suite route.
What we like- AEO data alongside classic SEO data
- Large prompt database
- Familiar reporting for SEO agencies
Watch out for- AEO is an add-on with per-domain pricing
- Less depth than dedicated AEO platforms
Starting price$50 per month
Free planFree trial
HubSpot AEO helps marketing teams track brand visibility in ChatGPT, Perplexity, and Gemini, with citations, competitor share of voice, and recommendations. It costs $50 per month, or $45 billed annually, as part of Marketing Hub Professional and Enterprise in published materials, with a free trial covering 25 prompts across three engines.
HubSpot AEO suits agencies already managing clients in HubSpot, especially small and mid-market teams. It is not a full standalone AEO platform for large multi-engine programs, and prompt limits matter for agencies with many clients. For HubSpot-led agencies adding AEO as a supporting service, the low friction and familiar reporting are the main benefits.
What we like- AEO included in Marketing Hub workflows
- Simple prompt tracking
- Low entry price for HubSpot users
Watch out for- Prompt set is limited on entry plans
- No Google AI surfaces in some materials
#9
Sona AI Visibility
Best for: Agency AEO with pipeline links
Visit sona.com
Starting price$199 per month
Free planFree trial (14 days)
Sona AI Visibility offers brand plans from $75 per month for Starter and $249 for Growth, with agency plans from $199 per month, all billed annually in published materials. It tracks 11 engines on premium plans, with unlimited seats and API access on every plan, and a 14-day free trial. Its differentiator is connecting AI citations and prompts to pipeline and revenue on one timeline.
That pipeline link helps agencies prove AEO value beyond visibility charts, which is often the hardest part of selling the service. Sona also tracks AI crawler activity from server logs or a lightweight edge worker. Agencies should model credits carefully, since Starter includes 5,000 credits per month, and compare engine coverage against client needs before scaling.
What we like- Agency plans from $199 per month
- Unlimited seats
- Links citations and prompts to pipeline and revenue
Watch out for- Newer vendor than Profound or Semrush
- Credit math needs careful modeling
How we chose
We reviewed pricing pages, product documentation, and public reviews on G2, Capterra, and Reddit, alongside features, integrations, and company-size fit. Tools qualified only when they track AI answer visibility, support multi-client or multi-brand work, or fit clearly into an agency workflow. Where vendors do not publish a simple agency price, we used the closest published plan and noted the structure.
How agencies should price and package AEO
AEO fails as a service when agencies sell prompts but clients want outcomes. Package the work around decisions, reporting, and actions, not just tracking.
Count clients, prompts, and engines first
List every client, the prompts that matter for each, and the engines you must track. Multiply prompts by engines by tracking days to get a true usage figure. Compare that figure across tools, because a cheap plan with a low prompt cap can cost more than a higher plan once all clients are added.
Make reporting the deliverable
Choose a tool with separate client workspaces, branded reports, and export options such as Looker Studio or API access. Clients should see their own data without seeing other clients. Test the report format in a pitch before selling it as a monthly deliverable.
Sell actions, not just visibility
Pair tracking with content fixes, citation improvements, and technical audits. Tools such as Scrunch, Goodie, and AthenaHQ include actions, while monitoring tools need a separate workflow for fixes. Price the action work separately from tracking, so AEO does not become an unpaid add-on to SEO.
Frequently asked questions
What does AEO mean for agencies?
AEO, or answer engine optimization, means optimizing content so AI systems such as ChatGPT, Perplexity, and Gemini cite and recommend a brand in their answers. For agencies, it is a service that tracks AI visibility, finds citation gaps, and improves content and technical setup to earn more mentions.
How is AEO different from SEO?
SEO targets classic search results and clicks. AEO targets AI-generated answers, where a brand may be cited without a click. Both need strong content and technical quality, but AEO adds prompt tracking, citation analysis, and AI crawler monitoring that classic SEO tools do not cover fully.
How many prompts should an agency track per client?
Start with 25 to 50 prompts that reflect real buyer questions, product comparisons, and brand queries. Add competitor prompts and follow-up questions over time. Tracking hundreds of low-value prompts wastes credits and hides the questions that actually drive client decisions.
Do AEO tools guarantee AI citations?
No. No tool can guarantee that an AI system will cite a client. Tools measure visibility, show citation patterns, and suggest improvements, but AI answers depend on content quality, authority, and engine behavior. Agencies should sell measurement and improvement, not guaranteed placement.
Can small agencies offer AEO profitably?
Yes, if they start with a low-cost tool such as Otterly or Peec and package AEO for a few clients first. Track costs per client, including prompts, engines, and reporting time. Scale to higher tiers only when client count and prompt volume justify the upgrade.
Which AEO tool is best for multi-client reporting?
Peec AI, Scrunch AI, Goodie AI, and Sona AI Visibility all offer agency-oriented workspaces, while Otterly requires partner status for full agency features. Compare workspace limits, branded reporting, and invoice structure before choosing, because those features decide how easily AEO scales across a portfolio.
Sources we checked (9)
- https://www.tryprofound.com
- https://www.peec.ai
- https://scrunch.com
- https://www.otterly.ai
- https://www.higoodie.com
- https://www.athenahq.ai
- https://www.semrush.com
- https://www.hubspot.com
- https://www.sona.com
Is your product missing or out of date?
We review this list regularly. Vendors can request a listing, send updated pricing or ask about featured placement.
Shihab Mia · Founder, Rankite
Shihab has 5+ years in B2B and SaaS SEO. He writes Rankite's software buying guides from pricing pages, documentation and public user reviews. More about Shihab.